Fundamentals of Marketing

Empower your marketing efforts with the knowledge gained from our Beloved Brands blog. Covering topics from brand positioning to analytics, our blog has been a go-to source for marketers since 2011. Join the millions who have already benefited from our insights and take your brand to the next level.

Without a doubt, our role at Beloved Brands is to help the ambitious marketers who are trying to improve their marketing skills. Most importantly, we will prepare you so you can reach your full potential in your career. You will learn about strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics. As well, we provide a suite of marketing tools, templates that will make it easier to do your job, processes that you can follow, and provocative thoughts to trigger your thinking. 

The fundamentals of marketing matter.

Our Beloved Brands marketing training programs cover different streams to suit the type of marketer you are. For instance, our marketing training covers consumer marketing, B2B marketing, and Healthcare marketing. 

The marketing fundamentals that we show in this article are part of what we use in our marketing training programs. Ambitious marketers will learn about strategic thinking, brand positioning, brand plans, marketing execution, writing creative briefs, advertising decision-making, marketing analytics, and marketing finance

Importantly, when you invest in our marketing training program, you will help your team gain the marketing skills they need to succeed. Without a doubt, you will see your people make smarter decisions and produce exceptional work that drives business growth. 

Finally, I wrote our Beloved Brands playbook to help you build a brand that your consumers will love. If you are a B2B marketer, try our B2B Brands playbook. And, if you are a Healthcare Marketer, try our Healthcare Brands playbook.

Beloved Brands video

Everything a Marketing must know about.

Importantly, Brand leaders need to know how to think, define, plan, execute and analyze with the best of them. Moreover, while the brand leaders don’t really know how to do anything, they are looked upon to make every decision. Have a look at our five minute video on everything a marketer must know. To read more, click on this link: Everything.

Simple way to figure out your Brand Positioning Statement.

Trust our step-by-step process for how to figure out your brand positioning statement.

Uncover the perfect brand positioning statement by identifying the most compelling and unique space for your brand. Our process begins by defining your target consumer and identifying the emotional and functional benefits that set your brand apart. We then solidify your brand’s distinctiveness by utilizing support points to differentiate it from competitors.

Marketing Plan Blueprint to elevate your marketing skills.

Learn from our step-by-step process for how to write a marketing plan everyone can follow.

Align your entire team, from senior management to agency partners, with a comprehensive marketing plan. Our plan ensures that everyone is working towards the same vision, key issues, strategies and tactics. In this article, we’ll guide you through the process of creating a marketing plan, including many marketing plan examples and a template available for purchase. We have a 20 page PowerPoint presentation and a one-page Marketing Plan template. 

Smart Brand Strategy Roadmap to steer your brand’s future.

Build up your marketing skills by learning how to write a brand strategy roadmap.

Establish a clear direction for your brand with our Brand Strategy Roadmap, outlining the vision, purpose, values, key issues, strategies, and tactics. Furthermore, our roadmap includes the brand idea to ensure consistency across all five consumer touchpoints.

Brand strategy Roadmap Example

Write unique Brand Concepts that move consumers to purchase.

Writing brand concepts is a fundamental skill that every marketer must know.

Only a fool would start writing a brand concept without doing the necessary homework. Avoid costly mistakes by thoroughly researching and understanding your brand before creating a concept. In this guide, we will demonstrate how to effectively craft a brand concept using the brand idea, consumer insights, functional and emotional benefits, and support points. Our process can also be applied to product concepts. Additionally, we will provide examples of successful brand concepts. Consider your brand concept as a concise and impactful message, similar to a 30-second TV ad or digital billboard, and stay focused on your key messages. A haphazard approach will lead to little chance of success.

building a brand concept

Dissecting the good and bad of the Creative Brief.

Build your marketing skills as we go through line-by-line of the creative brief.

The creative brief is a vital tool for brand leaders to guide strategy while allowing creative experts the freedom to execute. Too often, marketers prioritize creative control over strategic guidance, resulting in a cluttered and restrictive brief. We will demonstrate how to effectively communicate your brand’s strategy and goals through our creative brief template.

creative brief template

Marketing funnels are the smartest way to assess your brand’s health.

Learn how to use marketing funnels to assess your brand and build into your plan.

A classic marketing funnel tracks progress through the stages of awareness, familiarity, consideration, purchase, repeat, and loyalty. Utilize this data to gain insight on where your brand stands and where it can improve. Analyze these metrics in relation to the Brand Love Curve, which consists of five stages: unknown, indifferent, like it, love it, and beloved status.

marketing funnel or sales funnel to match up to customer journey

Finance 101: Eight simple ways to drive brand profit.

Managing the brand profitability is an essential skill for brand management.

Failure to effectively manage the profitability of your brand will impede your success in the long run. Great marketers not only manage brands and marketing efforts, but also drive profits through tactics such as setting premium prices, targeting different consumer segments, reducing product costs, optimizing marketing expenses, acquiring competitors’ customers, increasing usage among current customers, expanding into new markets, and developing new uses for the brand.

8 simple ways to drive brand profit marketing finance

Manage your marketing career from entry-level ABM up to CMO.

Engage your career with our 5-point success factors at each level of marketing.

A traditional marketing team typically includes four key roles: Assistant Brand Manager, Brand Manager, Marketing Director, and VP/CMO. To advance to the next level in your career, you need to demonstrate five success factors to your boss. These factors build upon each other, so as you progress through the roles, you should continue to develop and improve upon the skills you’ve already acquired. At the beginning of your career, it’s important to be willing to try new tasks and learn from your experiences. As you move up the ladder, focus on making small improvements and perfecting your skills. If you are looking to build your marketing career, explore our Mini MBA.

Have you gone through an assessment of the marketing skills of your team? Take a look below:

Take your brand knowledge to new heights with our Beloved Brands playbook

Beloved Brands is a comprehensive guide that covers the fundamentals of brand management. It goes deep on strategic thinking, brand positioning, brand plan development, advertising decisions, media planning, marketing analytics, and the brand financials. This is an opportunity to build your marketing skills to help your career. And, it will provide you with the roadmap for driving growth on your brand. 

Beloved Brands book for marketers

Marketers see Beloved Brands playbook as a go-to resource, as they keep it within arm’s reach for any new project. We are thrilled to see that it has received a 5-star rating from nearly 90% of Amazon reviewers. Additionally, we have also created playbooks for B2B Brands and Healthcare Brands, catering to specific industries.

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