Get our ideal Brand Plan template in a downloadable PowerPoint file that includes formatted blank slides with key marketing definitions where you can insert your own brand plan.
- Include slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
- You will get access to our one-page brand plan and our one-page Brand Strategy Roadmap.
- We have separate pages for a sales forecast, financials, and an activity calendar.
We provide a complete example using our Gray’s Cookies brand
You will find our completed version using our Gray’s Cookies brand plan where you can reference how the format can be optimized for your brand. And, you can learn from this example and apply that learning to your own brand.
You get our one-page Annual Brand Plan
A smart brand plan gets everyone in your organization on the same page. Everyone drives against the same vision, key issues, strategies, and tactics.
A smart brand plan makes choices on how to allocate your brand’s limited resources to drive the biggest return. The plan gains approval from senior management around spending, strategies, tactics, goals, and projects. Moreover, your plan aligns, steers and inspires all functional areas of the organization. The plan aligns marketing, sales, finance, supply chain, product development, human resources, and any outside agencies. Lastly, the brand plan even helps the Brand Manager who wrote it. Stay focused on delivering on what they said they would deliver.
To read about our brand plan, click on this link:
You get our one-page Brand Strategy Roadmap
Every brand should have a brand strategy roadmap that includes vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints.
Have you ever noticed people who say, “We need to get everyone on the same page” rarely have anything written down on one page? The same people who use the term “fewer bigger bets” are fans of little projects that deplete resources.
To ensure you have a long-range plan everyone can follow, you should get your brand strategy roadmap on one page. Some will also refer to this as a strategic plan or even a strat plan.
To read about our brand strategy roadmap, click here:
To purchase Beloved Brands or B2B Brands, click on the icon where you buy your books
Beyond the MBA is our virtual brand management training program designed for the real world
You will learn how to think strategically, figure out brand positioning, write brand plans, make decisions on marketing execution and analytical skills.
This is your opportunity to gain access to world-class brand management training
Click on the arrow above to view a quick video outlining our brand management training program