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As I moved up the corporate ladder at esteemed organizations like J&J, General Mills, and Coke, I honed my expertise by developing numerous brand plans. And at the VP level, I was in charge of evaluating and approving countless others. With this depth of experience, I’ve gained a clear understanding of what leaders look for and the elements that make a brand plan truly compelling. Our brand plan template is designed to make your brand plan stand out and impress even the most discerning bosses.
Our Brand Plan template includes our one-page Brand Plan and our one-page Brand Strategy Roadmap. These one-pagers guarantee well-planned, on-track progress, simplifying responsibilities and deliverables for everyone involved. Ultimately, this template is perfect for crafting a cohesive, effective brand strategy that drives goal achievement.
To illustrate, click on any of the Brand Plan PowerPoint slides.
To illustrate the depth and effectiveness of our Brand Toolkit, we’ve incorporated real-world examples from brands like Gray’s Cookies. The toolkit is a culmination of essential elements for creating a detailed brand plan that resonates with your team and propels your brand toward its objectives. Take a look below:
Our Marketing Plan template includes strategic slides for insightful planning and marketing execution slides for seamless implementation. This template goes into more detail than our brand plan, with specific template slides for advertising, social media, search, event marketing, promotions, sampling, new product launches, and more.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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