Detailed explanation of our marketing execution process
We believe the goal of any marketing execution is to tighten your bond with consumers and drive demand for your brand. From the positioning work, we stretch your brand idea across all five consumer touchpoints: promise, story, innovation, purchase moment and consumer experience. With our brand consulting process, we make sure the execution will move consumers through the stages of the purchase journey.
To focus your agencies, we start with a creative brief that takes the work of the brand positioning and the strategic brand plan. The brief will focus any outside agency in developing smart, creative advertising and media decisions. We work with sales to find programs that work at the purchase moment through retail channels, packaging, e-commerce, direct selling, customer service and merchandising. Moreover, we can work with product development to create an innovation process that brainstorms new ideas, turns them into concepts, looks at a testing and assessment method, and then builds and executes a launch program. At each decision point, we will advise you on the potential options.
With my 20 years of marketing experience, I can offer coaching and consulting on any marketing execution including advertising, media, innovation, in-store promotions, and internal marketing communications.