Our brand strategy process will help you define your brand and map out a strategic plan for the best possible future for your brand

Does your brand have unrealized potential? Here are three questions you need to be able to answer about your brand:

Can you describe your brand in seven seconds?
Does everyone on your team know their role and know how they contribute to building a successful brand?
Does your marketing execution establish your desired brand positioning and move customers to purchase?

If you cannot answer these three questions, your team will be confused, you will see inconsistent execution in the market, and the consumer will not know how to define your brand. It is time to make decisions.

We will help you define your brand positioning statement, build a strategic plan that everyone can follow and ensure that your marketing execution builds your brand reputation in the market and moves customers along their purchase journey.

Can you describe your brand in seven seconds?

Everyone should know what your brand stands for. Every employee, every partner, and every customer should all use the same words.

At Beloved Brands, we will help you define your brand to set you up to win in the marketplace. To start, we define your ideal consumer, and work with you to build a brand positioning that is balanced with functional and emotional benefits.

We summarize your brand by creating a brand idea that you can stand behind and steers everyone who works behind the scenes of the brand.

We leave you with the brand positioning elements of a brand book. Everyone who works on the brand must know how to describe your brand in 7 seconds, 60 seconds, or 30 minutes.

The strategic tools that we use to help you define your brand and set you up to win in the marketplace.

To illustrate, click on any of the brand strategy consulting tools we use to build your brand positioning.

Does everyone on your team know their role and know how they contribute to building a successful brand?

A strategic plan should force smart focused decisions to help organize, steer, and inspire your team towards a brighter future of higher growth.

At Beloved Brands, we use our Strategic ToolBox questions to open up your team’s thinking and help frame the key issues facing your brand.

We work with you to build each element of a strategic plan: vision, purpose, values, key issues, strategies, and tactics.

We leave you with a one-page strategic plan and a formal presentation. Everyone who works on your brand will know their specific role and see a list of projects they need to complete.

The strategic tools that we use to help you build your plan and get everyone on the same page.

To illustrate, click on any of the brand strategy consulting tools we use to build your brand plan.

Does your marketing execution establish your desired brand reputation and move customers to purchase?

Your marketing execution must consistently deliver your brand positioning through marketing communications, product innovation, sales, retail, and an ideal customer experience. And, every effort needs to move customers to purchase.

At Beloved Brands, we start with a creative brief that will focus any agency on developing smart, creative advertising and media.

With the sales team, we find programs that work at the purchase moment through retail channels, packaging, e-commerce, direct selling, customer service, and merchandising.

We create an innovation process, brainstorm new ideas you can test and assess, and build and execute a launch program.

At every step, we advise you on the best path forward.

The marketing execution tools that we use to organize your marketing execution.

To illustrate, click on any of the brand strategy consulting tools we use to build your marketing execution.

Little Freddie hired our brand strategy consulting services, to help the brand team in China and the UK.

Client reviews

"Beloved Brands has been a tremendous asset for Earls. As a brand strategy consultant, Graham helped us to uncover a new vision, big idea for the Earls brand and strategic business plan. Essentially, we were so pleased with the results, we used Beloved Brands to develop Earls’ service values and behaviors, which were rolled out to all 6000+ employees."

Monique Gomel

VP Marketing at Earls Restaurants

"Graham delivers exactly on his promise – he makes brands and brand leaders better. Essentially, I have worked with Graham twice now, and say confidently his brand strategy consulting approach and strategic tools truly uncover what’s holding back a brand. Most importantly, as a brand strategy consultant, his ability to connect complex situations and drive the room to focus, is exceptional."

David Viola

VP Marketing Melitta Coffee

"Graham’s experience gives his work credibility as a brand strategy consultant. His ability to pare complex problems down to simple-to-understand concepts is his greatest strength. Marketing is an imprecise and confusing science.
Essentially, Graham’s insights and confidence helped us land an exceptional brand proposition as the foundation of our success today.
Most importantly, as a result of Graham's brand strategy consulting process, we have seen immense growth on our business."

Piers Buck

CEO of Little Freddie

"Graham Robertson asks simple questions that you never realized you don’t have one answer to as a team. The most powerful question he asked us was “who is your best customer.” It was like all the air had been sucked out of the room and he allowed the dramatic pause to linger. When people began to attempt to answer we realized we weren’t aligned. At that moment we saw the opportunity to move from a product-centric organization to one that is more customer focused. I highly recommend Graham's brand strategy consulting services to any organization looking to move their brand forward."

Rebecca Reppucci

Global Marketing Director, Cell Signalling Technlogy

At Beloved Brands, we have worked as a brand strategy consultant with some of the best brands across many industries and around the world.

Our past client list includes the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda.

Furthermore, we have done work in the US, UK, Canada, Australia, New Zealand, Germany, Saudi Arabia, South Africa, Mauritius, the Maldives, China, and Thailand.

Examples of our brand strategy consulting engagements

Advised the NFL Players Association (NFLPA) to create a new business model for the former players group. We shifted the strategic focus of an internal sports agency to drive harder against strategy and innovation.

Led a brand strategy planning workshop for the Asian region of Shell. We provided coaching on the brand plans for 11 markets across Asia.

Brand consultant for Little Freddie helping to establish their brand positioning. From there, we built the brand story. Above all, we helped build a brand plan for the China and UK markets.

Developed full brand strategy roadmap and brand plan for a major premium casual dining restaurant chain to establish a new brand strategy. Led to new look/feel plus brand service values with all 6000 employees.

To illustrate, Wuxly hired our brand strategy consulting services to help the team with their fashion brand.

Graham robertson Bio

Meet Graham Robertson, founder of Beloved Brands

As the founder of Beloved Brands, Graham Robertson has been a brand strategy consultant to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.

Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. Moreover, he will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.

Graham brings his real-world marketing experience to his role as a brand strategy consultant.

Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. Furthermore, he has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award. Furthermore, Graham has won four Effie advertising awards.

In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review. Again in 2022, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.

Our brand strategy process will help you define your brand and map out a strategic plan for the best possible future for your brand

Does your brand have unrealized potential? Here are three questions you need to be able to answer about your brand:

Can you describe your brand in seven seconds?

Everyone should know what your brand stands for. Every employee, every partner, and every customer should all use the same words.

The strategic tools that we use to help you define your brand and set you up to win in the marketplace.

Does everyone on your team know their role and know how they contribute to building a successful brand?

A strategic plan should force smart focused decisions to help organize, steer, and inspire your team towards a brighter future of higher growth.

The strategic tools that we use to help you build your plan and get everyone on the same page.

Does your marketing execution establish your desired brand reputation and move customers to purchase?

The marketing execution tools that we use to organize your marketing execution.

Client reviews

Examples of our brand strategy consulting engagements

Meet Graham Robertson, founder of Beloved Brands

Graham brings his real-world marketing experience to his role as a brand strategy consultant.

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