If you do not define yourself, then your competitors will and you will not like it. At Beloved Brands, we start by defining your ideal consumer, and work with you to build a brand positioning that is balanced with functional and emotional benefits. We summarize your brand by creating a brand idea that you can stand behind and steers everyone who works behind the scenes of the brand.
Then, we help you make decisions in building a strategic brand plan that everyone in your company can follow, behind a shared vision, purpose, key issues, strategies and tactical plans.
As a brand strategy consultant, we believe the best answers are inside you. Our role is to help you uncover those answers and make them smarter. We won’t give you answers. We prefer to keep asking more questions until you find your answers that inspire you and help your brand to grow.
We start our brand positioning workshops by helping you define a focused consumer target profile with consumer insights, enemies, and buying behaviors. From there, we use our consumer benefits ladder to move your thinking from product features to functional consumer benefits and emotional consumer benefits.
We find a winning brand positioning statement in a unique, ownable space motivating to your consumers. Then, we help you build a brand idea that becomes your brand’s 7-second pitch. Then, we stretch that brand idea out across the five touchpoints to drive consistent delivery throughout your organization, including the brand promise, story, innovation, purchase moment, and consumer experience. Finally, we take all this great work and turn it into a brand concept, brand story, and credo document that sets you up to execute and win in the marketplace.
We will help you build a strategic brand plan that forces smart focused decisions to help organize, steer, and inspire your team towards a brighter future of higher growth.
At the beginning of our strategic brand planning process, we start with a deep-dive business review to look at every aspect of the brand, including the marketplace, consumers, channels, competitors, and the brand. We use interviews with executives and customers, as well as conduct an audit of competitors and your brand’s work. From there, we summarize the drivers and inhibitors currently facing the brand, and the potential risks and opportunities in the future.
Our brand strategy workshop uses our Strategic ToolBox questions to open up your team’s thinking and help frame the key issues facing your brand. We lay out each element of the strategic brand plan with unique tools to inspire thinking and guide the writing of brand vision, purpose, values, key issues, strategies, and tactics. Once we finalize all the plan elements, we put the strategic brand plan on one page and a formal presentation.
These are the brand strategy consuting tools we use to define your strategic plan
Align your marketing execution behind a brand idea to tighten your bond with consumers and move them through their buying journey
Moreover, we work with product development to create an innovation process that brainstorms new ideas, turns them into concepts, looks at a testing and assessment method, and then builds and executes a launch program. At each decision point, we will advise you on the potential options.
With my 20 years of marketing experience, I offer coaching on any marketing execution, including advertising, media, innovation, in-store promotions, and internal communications. We believe the goal of any marketing execution is to tighten your bond with consumers and drive demand for your brand.
These are the brand strategy consulting tools we use to execute your brand
Click on any to expand brand strategy consulting tools
Little Freddie hired our brand strategy consulting services, helping the Little Freddie brand team in China and the UK
At Beloved Brands, we have worked as a brand strategy consultant with some of the best brands across many industries and around the world, including the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda.
As a brand strategy consultant, we have done work in the US, UK, Canada, Australia, New Zealand, Germany, Saudi Arabia, Mauritius, the Maldives, China, and Thailand.
Wuxly hired our brand strategy consulting services to help the Wuxly team with their fashion brand
Graham robertson Bio
As the founder of Beloved Brands, Graham Robertson has been a brand strategy consultant to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.
Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. He will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.
Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, as well as four Effie advertising awards.
In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review and in 2021, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.