Our brand management templates reflect the work we do as a brand consultant and the tools from our Beloved Brands playbook. You will find PowerPoint presentations for brand plans, brand positioning, business reviews, and creative briefs. We include blank slides for you to enter your own strategies. You will find plenty of example slides already constructed using relevant brand case studies.
If you are running a consumer-driven brand or you are a consultant looking after clients, our Brand Toolkit has every PowerPoint slide you would need. Our comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
To find your ideal brand positioning statement, you want to find the space that is most motivating to consumers. And, find the space that is most ownable for your brand. Our brand positioning statement process starts with a defined consumer target your brand will serve. Then, we focus on the emotional and functional benefits that differentiate your brand. Further, we use support points to help differentiate your brand from competitors.
A strategic brand plan gets everyone on the same page, including senior management, sales, product development, customer service and your agency partners. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. Throughout this article, I will show how to write a brand plan, with a few brand plan examples. And, we have a brand plan template you can purchase.