“Graham Robertson hits all the right notes in his new marketing book, Beloved Brands, a book every CMO or would-be CMO should read.”
Challenge how you engage with strategic thinking, brand positioning, brand plans, creative briefs, advertising decisions, product innovation, analytics, and finance. We have specific books for consumer brands, B2B brands, and healthcare brands.
M A R K E T I N G B O O K
If you are running a brand, Beloved Brands equips you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing your brand. This is your essential resource to navigate the complexities of building and growing a successful brand.
Our book teaches you how to conduct deep-dive brand audits to identify hidden challenges and address key issues, ensuring your brand remains competitive and poised for long-term growth.
You will learn to dive into thought-provoking questions designed to challenge your perspective and uncover new ways of seeing your brand. Gain clarity and unlock innovative strategies that set your brand apart.
We take a unique process for defining your brand positioning. Explore fresh ideas and uncover opportunities to differentiate your brand by leveraging functional and emotional benefits.
You will learn to craft a clear, actionable brand plan that aligns stakeholders and ensures every team member contributes to your brand’s growth and success.
You will learn to drive the marketing execution. From inspiring creative briefs to making impactful decisions on advertising and innovation, we guide your team through executing breakthrough marketing campaigns.
🌟 85% of our Amazon reviewers awarded Beloved Brands with a 5-star rating!
Don’t just take our word for it—our glowing Amazon reviews say it all. With 85% of customers awarding us a five-star rating, Beloved Brands is trusted by marketers worldwide.
★★★★★ 5/5
“It is undoubtedly the most practical marketing book for those who want to follow brand management that I have ever read!”
“ I have Brand Love for Beloved Brands and Graham Robertson!”
“Graham has an amazing gift of bringing to life the critical elements of brand building and management in a delightful, easy-to-understand way and includes numerous examples and case histories that turn theory into practical reality for the reader.”
M A R K E T I N G B O O K
Prepare to think differently about your B2B brand strategy with B2B Brands. We want to challenge you with thought-provoking questions and take you through our process for defining your brand positioning. Our goal is to expand your mind to new possibilities for your brand by using real-life examples of successful B2B brand positioning strategies.
We’ll start by showing you how to create a brand plan that’s easy for everyone to follow, ensuring that all stakeholders understand how they can contribute to your brand’s success. Moreover, we guide you through the creative execution process, including how to write an inspiring brief and make decisions to achieve smart and innovative communications.
Finally, we’ll teach you new methods to analyze your brand’s performance through a deep-dive business review.
Our B2B Brands playbook offers a wealth of knowledge and insights, including B2B case studies and examples to help you learn new techniques. It’s no wonder that 85% of our Amazon reviewers have given us a 5-star rating. So, join us on this journey to unleash the potential of your B2B brand.
“Excellent book from one of my favorite authors, Mr. Graham Robertson.”
“This is what I could simply phrase as true value for money. I wish every book were just like this.”
M A R K E T I N G B O O K
I have a special spot in my heart for healthcare marketing having spent 12 years between Pfizer and Johnson and Johnson, working on OTC (Over-The-Counter), customer healthcare, and prescription brands. I have worked with many healthcare brands during my decade of consulting, including OTC, pharmaceutical, medical equipment, leading hospitals, and scientific discovery brands.
Based on my passion for healthcare, I created our Healthcare Brands playbook to share my experience to help you run a healthcare brand. In our playbooks, we explain how the concept works and provide examples to bring it to life.
You will see many examples based on different types of healthcare brand models. Our pharmaceutical model convinces healthcare professionals (HCPs) to recommend our brand to their patients. We have OTC (over-the-counter) and consumer healthcare brands who use the influence of HCPs, and then battle competitors at the retail shelf.
Moreover, we include a business-to-business (B2B) healthcare brand whose customers are healthcare professionals, hospitals, or medical offices. Choose your business model based on how your customer wants to buy, not how you want to sell. As brands mature, you might evolve into multiple models for your brand.
Join us on a journey of unleashing your potential as a healthcare marketer with our Healthcare Brands playbook, which is filled with a wealth of knowledge and insights. You’ll have access to healthcare brand case studies and examples that will help you learn new techniques and strategies. Our playbook has received a remarkable overall rating of 4.8 out of 5 from Amazon reviewers, proving the effectiveness and value it brings to healthcare marketing professionals.
So, come along with us and explore the vast opportunities and possibilities in the healthcare industry. It’s time to elevate your healthcare brand and make a positive impact on the lives of your customers.
Verified Amazon Customer
Too many marketers are so busy that they do not even have time to think.
The best brand leaders do the necessary critical strategic thinking to find ways to win in the market. Strategic thinking is an essential foundation, forcing marketers to ask big questions that challenge and focus brand decisions. Our brand management books provide you with the tools you need to think differently.
I will show you four ways to enhance your strategic thinking, using the brand’s core strength finder, consumer strategy, competitive strategy, and situational strategy. You will learn how to set a vision for your brand, focus your limited resources on breakthrough points, take advantage of opportunities you see in the market, find early wins to leverage to give your brand a positional power to drive growth and profits for your brand.
Too many marketers are trying to be everything to anyone. This strategy is the usual recipe for becoming nothing to everyone.
The best brand leaders target a specific motivated consumer audience and then define their brand around a brand idea that is interesting, simple, unique, motivating and ownable.
In our brand management books, we will show you how to write a winning brand positioning statement with four essential elements: target market, competitive set, main benefit and reason to believe (RTB). You will learn how to build a brand idea that leads every touchpoint of your brand, including the brand promise, brand story, innovation, purchase moment and experience. With this marketing book, I will give you the tools for how to write a winning brand concept and brand story.
Too many marketers focus on a short-term to-do list, not a long-term plan.
The best brand leaders write brand plans everyone in the organization can follow with ease, including senior management, sales, R&D, agencies and operational teams.
I will teach you how to write each element of the brand plan, including the brand vision, purpose, values, goals, key Issues, strategies, and tactics. We use real-life examples to give you a framework to use on your brand. With our brand management books, you will learn to build execution plans including a brand communications plan, innovation plan, and in-store plan.
Too many marketers are becoming task-masters and step over the line into execution.
The best brand leaders need to inspire experts to produce smart and creative execution. With our brand management books, I will provide tools and techniques for judging and making decisions on creative advertising from your agency.
For judging execution, I use the ABC’s tool, believing the best executions must drive Attention (A), Brand link (B), Communication (C) and Stickiness (S). I will provide a checklist for you to use when judging executions, then show you how to provide direction to your agency to inspire and challenge great execution.
The best brand leaders can tell strategic stories through analytics. With our brand management books, I will show you how to create a deep-dive business review, looking at the marketplace, consumers, competitors, channels, and brand. Then, I will teach how to turn your analysis into a presentation for management, showing the ideal presentation slide format. I will also provide a Finance 101 for Marketers, giving you every financial formula you need to run your brand.
“Graham Robertson hits all the right notes in his new marketing book, Beloved Brands, a book every CMO or would-be CMO should read.”
“Most books on branding are really for the MARCOM crowd. They sound good but you find it’s all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says…but he spares you the buzzwords. Next year my students will all be using this book.”
“Whether you’re an aspiring marketer trying to elevate your brand, or an established leader looking to separate your brand from competitors – Beloved Brands and B2B Brands are absolute “must-have” brand management books that masterfully articulate the essence of effective brand marketing through a series of practical concepts and relevant examples.”
“Beloved Brands is the definitive, must-read, toolkit for brand building! Graham Robertson has produced a straight-forward marketing book for anyone who wants meaningful distance from the competition, greater customer engagement, increased brand loyalty, or more customer referrals! Drop this book into your shopping cart!”
We will challenge you with new skills, methods, and tools for engaging with strategic thinking, brand positioning, brand plans, creative briefs, advertising decisions, product innovation, brand analytics, and brand finance. We have specific playbooks for consumer brands, B2B brands, and healthcare brands.
If you run a brand, any of our Beloved Brands playbooks equip you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing it. This is your essential resource for navigating the complexities of building and growing a successful brand.
Our book teaches you how to conduct deep-dive brand audits to identify hidden challenges and address key issues, ensuring your brand remains competitive and poised for long-term growth.
You will learn to dive into thought-provoking questions designed to challenge your perspective and uncover new ways of seeing your brand. Gain clarity and unlock innovative strategies that set your brand apart.
We use a unique process for defining your brand positioning. Use our consumer benefit cheatsheets to find the ideal functional and emotional benefits. Explore fresh ideas and uncover opportunities to differentiate your brand by leveraging functional and emotional benefits.
With Beloved Brands, you will learn to craft a clear, actionable brand plan that aligns stakeholders and ensures every team member contributes to your brand’s growth and success.
You will learn to drive the marketing execution. From inspiring creative briefs to making impactful decisions on advertising and innovation, we guide your team through executing breakthrough marketing campaigns.
As a marketing team leader, you know that your team’s success is essential for your company’s growth. Our Beloved Brands marketing training gives your team the skills they need to make strategic decisions, produce exceptional work, and drive business growth. They will learn to define brand positioning, write effective plans, improve brief writing, make informed execution decisions, and analyze their brand’s performance.
Our Beloved Brands Marketing Training will equip your marketing team with the essential marketing skills to meet your expectations, including brand analytics, strategic thinking, brand positioning, strategic planning, and marketing execution.
We impact your marketing team’s on-the-job performance by ensuring your marketers apply every new tool, method, and skill directly to their brand.
Our hands-on coaching replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom
We provide specialized marketing training tailored to different business models, including Consumer, B2B, Retail, and Healthcare brands. Our industry-specific examples demonstrate how easily our tools work on a brand like the marketer is working on.
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