Consumer Brand Templates

Present your brand like a VP of Marketing

Our Consumer Brand Templates are PowerPoint template slides for brand plans, positioning, business reviews, and creative briefs. These are the same templates I use with my own clients.

All templates are built by Graham Robertson, former VP of Marketing at Johnson & Johnson

Brand Toolkit - PowerPoint Presentation - Brand Concept

Brand templates for consumer brands

Consumer Brand Toolkit will elevate your brand presentations

Introducing our comprehensive Brand Toolkit for consumer brands, featuring over 120 PowerPoint slides. expertly designed based on how the best marketers present brand plans, brand positioning, creative briefs, and business reviews.

$99.99 USD.

Marketing Plans for consumer brands

Our Marketing Plan template includes strategic slides for insightful planning and marketing execution slides for seamless implementation. This template goes into more detail than our brand plan, with specific template slides for advertising, social media, search, event marketing, promotions, sampling, new product launches, and more. 

$79.99 USD.

Brand Plan Template

We include our proprietary Brand Plan On a Page, plus specific layouts for the vision, purpose, key issues, strategies, and execution, along with forecasts, financials, and an activity calendar. We include process charts and definitions for you to follow. 

Brand Positioning for consumer brands

Introducing our brand positioning for consumer brands template that includes everything you need to effectively communicate your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and creative brief. Moreover, these slides can serve as the strategic elements of your brand book.

$79.99 USD.

Brand Positioning Template

Our Brand Positioning template includes slides for building your consumer profile, brand positioning statement, benefits ladder, brand idea, brand concept, values, and credo. We include our Functional and Emotional Benefit cheat sheets, plus process charts and definitions for you to follow. 

Brand Toolkit Video

Take a look at our video of what inside the Brand Toolkit

Business Review for consumer brands

Our Business Review template for consumer brands is specifically created for a detailed evaluation of your brand’s performance. It features PowerPoint slides examining the marketplace, consumers, competitors, channels, and the brand.

$49.99 USD.

Business Review Template

Our Business Review is ideal for conducting a deep-dive brand audit across the marketplace, consumers, competitors, channels, your brand, and financials. We include 10 questions for each of the six sections to get you started. 

Brand Consulting Toolkit

The Brand Consulting Toolkit brings together all four Beloved Brands toolkits: Consumer, B2B, Healthcare, and Retail. Each has around 120 PowerPoint slides, so you get about 480 slides covering brand plans, positioning, business reviews, and creative briefs, each set tailored to how that category works.

I put this set together for consultants, agencies, and marketing leaders who move between very different brands. A healthcare client has to win over physicians and payers, while a retail client is building a store brand and the shopper experience around it. With the matching toolkit ready, you can start every engagement from a proven structure and spend your time on the strategic thinking your client is paying for.

Every slide is fully editable, and each toolkit includes a completed example, so you can see what a finished plan looks like before you build your own. These are the same templates I use with my own clients.