Marketing Plan template that will get your boss to approve

Get the Marketing Plan designed by an ex-VP of Marketing at Johnson & Johnson – who knows exactly what your boss wants to see

Comprehensive Marketing Plan template: Over 30 strategically designed slides to effectively communicate your brand vision, purpose, key issues, and brand strategies.
Wide range of marketing execution slides: Covers advertising, social media, search, event marketing, sampling, new product launches, and more. It also includes customer marketing, in-store merchandising, and promotion slides.
Easy customization: Formatted PowerPoint slides, key definitions, and a fully completed example plan ready for tailoring to your specific needs.
Perfect for brand managers and consultants: Must-have for anyone looking to take their marketing efforts to the next level, available at just $79.99 USD.

Original price was: $99.99.Current price is: $79.99.

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Description of what is included

Get our ideal Marketing Plan template in a downloadable PowerPoint file. Our marketing plan template includes both the strategic and execution slides you need to run your brand.

Our Marketing Plan template includes ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.

We include our one-pagers for the Marketing Plan and the Brand Strategy Roadmap. And, we offer slides for your financials and sales forecast building blocks.We have PowerPoint slides you can use for advertising, social media and search, event sampling, new product launch, new product pipeline, competitive defence plan, merchandising and in-store sampling, customer marketing, promotions.

A great Marketing Plan template starts with the strategic slides

Vision, Purpose, Goals: The brand vision describes an ideal state for your future. It should be able to last for five to 10 years. The vision gives everyone clear direction. The brand purpose describes the underlying personal motivation for why you do what you do. The goals provide specific measures can include consumer behavioral changes, metrics of crucial programs, in-market performance targets, financial results, or milestones on the pathway to the vision.
Marketing Analysis Summary: Use your deep-dive business review to answer, “where are we?” Your analysis must summarize the drivers and inhibitors currently facing the brand, and the future threats and untapped opportunities.
Key Issues and Strategies: Ask the key issues as questions, to set up the challenges to the strategies as the answer to each issue.
Strategy Pages: Your choices depend on market opportunities you see with consumers, competitors, or situations. Your marketing strategies must provide clear marching orders that define the strategic program you are investing in, the focused opportunity, the desired market impact and the payback in a performance result that benefits the branded business.

The Marketing Plan lays out the marketing execution slides to gain management approval

Marketing Communications slides

Advertising Plan: Looks at the creative advertising plan, creative idea, and a media plan that lays out the specific media choices and a media calendar.
Social Media and Search Plan: The role of social media and specific media choices. The role of paid and organic search to drive to the website.
Events sampling and sponsorship: Link sampling to point of usage, sponsorship to support brand positioning.
Creative Brief: Details of the creative brief help drive the creative message, including strategy, target market, consumer insights, main message, support points, and desired response for consumers.

Innovation slides

New Products Pipeline: Five year map of product innovation ideas categorized based on product extensions, product improvements, new formats, brand stretching, game changing, or blue ocean.
New Product Launch Plan: Go-to-market plan for the launches coming to market in the next year.

Sales and Retailing execution plans

Customer Marketing programs: Key account focus with specific insights, issues, and customer scorecards.
Merchandising and In-store Sampling program: Instore focuses on overall distribution points, shelf placement, merchandising, and in-store sampling.
Promotions Plan: Tactics related to driving penetration and usage frequency.

Our Marketing Plan summary slides

While the presentation helps get your approval from your senior management, these one-page summaries should be kept by everyone on your team. Binders collect dust.

To illustrate, click on any of our marketing plan slides to zoom in.

Marketing Plan template slides and definitions

Brand templates for consumer brands

Elevate your brand strategy with our powerful templates.

Our brand toolkit for consumer brands is our most comprehensive template helps you communicate your brand plans, brand positioning, business review and creative briefs.

Our brand plan template offers slides for vision, purpose, analysis, key issues, strategies, and execution plans, ensuring a thorough approach to your brand’s development. The brand positioning template guides you through defining your target profile, crafting a brand positioning statement, and developing a unique brand idea, concept, values, story, credo, and creative brief. Finally, our business review template provides slides for in-depth analysis of the marketplace, customers, competitors, channels, and your brand.

Choose the right template for your business needs

Brand Toolkit for
consumer brands

Introducing our comprehensive Brand Toolkit for consumer brands, featuring over 120 PowerPoint slides. Consequently, this toolkit contains PowerPoint templates tailored for crafting effective brand plan, positioning, and business review presentations.

$199.99 USD.

Brand Plans for
consumer brands

Introducing our Brand Plan template for consumer brands. It includes everything you need to effectively communicate your vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. As a result, you will have everything you need to get your plan approved.

$59.99 USD.

Brand Positioning for consumer brands

Introducing our brand positioning for consumer brands template that includes everything you need to effectively communicate your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and creative brief. Moreover, these slides can serve as the strategic elements of your brand book.

$99.99 USD.

Business Review for consumer brands

Presenting our Business Review template for consumer brands, specifically created for a detailed evaluation of your brand’s performance. Notably, it features PowerPoint slides examining the marketplace, consumers, competitors, channels, and the brand.

$79.99 USD.

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