Description
Get our ideal Marketing Plan template in a downloadable PowerPoint file. Our marketing plan template includes both the strategic and execution slides you need to run your brand.
Our Marketing Plan template includes ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
We include our one-pagers for the Marketing Plan and the Brand Strategy Roadmap. And, we offer slides for your financials and sales forecast building blocks.We have PowerPoint slides you can use for advertising, social media and search, event sampling, new product launch, new product pipeline, competitive defence plan, merchandising and in-store sampling, customer marketing, promotions.
To illustrate, click on any of our marketing plan slides to zoom in.
Marketing Plan Strategic Slides
- Vision, Purpose, Goals: The vision describes an ideal state for your future. It should be able to last for five to 10 years. The vision gives everyone clear direction. The purpose describes the underlying personal motivation for why you do what you do. The goals provide specific measures can include consumer behavioral changes, metrics of crucial programs, in-market performance targets, financial results, or milestones on the pathway to the vision.
- Marketing Analysis Summary: Use your deep-dive business review to answer, “where are we?” Your analysis must summarize the drivers and inhibitors currently facing the brand, and the future threats and untapped opportunities.
- Key Issues and Strategies: Ask the issues as questions, to set up the challenges to the strategies as the answer to each issue.
- Strategy Pages: Your choices depend on market opportunities you see with consumers, competitors, or situations. Strategies must provide clear marching orders that define the strategic program you are investing in, the focused opportunity, the desired market impact and the payback in a performance result that benefits the branded business.
To illustrate, click on any of our marketing plan slides to zoom in.
Marketing Plan execution slides
Marketing Communications slides
- Advertising Plan: Looks at the creative advertising plan, creative idea, and a media plan that lays out the specific media choices and a media calendar.
- Social Media and Search Plan: The role of social media and specific media choices. The role of paid and organic search to drive to the website.
- Events sampling and sponsorship: Link sampling to point of usage, sponsorship to support brand positioning.
- Creative Brief: Details to help drive the creative message, including strategy, target market, consumer insights, main message, support points, and desired response for consumers.
To illustrate, click on any of our marketing plan slides to zoom in.
Innovation slides
- New Products Pipeline: Five year map of innovation ideas categorized based on product extensions, product improvements, new formats, brand stretching, game changing, or blue ocean.
- New Product Launch Plan: Go-to-market plan for the launches coming to market in the next year.
To illustrate, click on any of our marketing plan slides to zoom in.
Sales and Retailing execution plans
- Customer Marketing programs: Key account focus with specific insights, issues, and customer scorecards.
- Merchandising and In-store Sampling program: Instore focuses on overall distribution points, shelf placement, merchandising, and in-store sampling.
- Promotions Plan: Tactics related to driving penetration and usage frequency.
To illustrate, click on any of our marketing plan slides to zoom in.
Other execution slides
- Competitive Defence Plan: we provide a slide so you can map out your competitor’s plan.
- Market Research Plan: includes new product concept testing, advertising and claims testing, in-market tracking, voice of the consumer, and the consistent gathering of consumer insights.
- Planning Activity Calendar: allows you to lay out the execution with media, innovation, retail, sampling or events.
- Sales Forecast: Our marketing plan template includes various financial pages for a sales forecast, marketing budget or profit and loss statement.
To illustrate, click on any of our marketing plan slides to zoom in.
Our Marketing Plan summary slides
While the presentation helps get your approval from your senior management, these one-page summaries should be kept by everyone on your team. Binders collect dust.
To illustrate, click on any of our marketing plan slides to zoom in.
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List of slides included in our Marketing Plan template
Below, we lay out the various slides we include in our Marketing Plan template.
Marketing plans video lessons
Watch how to find the key issues on your brand that you can use in your marketing plan. If strategic thinkers see the right questions first, then you need to find the best possible questions before you can think about solutions. Then watch our video to see how we use our five elements of strategy to structure our thinking and then build the brand strategy statements that we can easily explain to others. These form the foundation of the plan.
To view, use the ▶️ controls to play or volume buttons
Brand Toolkit
Move up to our Brand Toolkit with every template slide you need to run your brand
If you are running a consumer-driven brand or you are a consultant looking after clients, our Brand Toolkit has every PowerPoint slide you would need. Our comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
What you get with our Brand Toolkit:
- The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. In addition, we have separate slides for a sales forecast, financials, and activity calendar.
- Our brand positioning template includes slides for your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
- The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
As a bonus, we include reading on strategic thinking and how to write brand plans from our Beloved Brands playbook. Many of our models are included in our brand management templates.
The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information. And, we provide a fully completed brand toolkit using Gray’s Cookies.
Consumer Toolkit
B2B Toolkit
Healthcare Toolkit
Consulting Toolkit
Brand Plan template
To illustrate, click to zoom in.
Our Brand Plan PowerPoint file includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
This marketing template provides formatted blank slides with key marketing definitions where you can insert your own brand plan. And, we provide a fully completed example for you to follow.
You gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
We have three different versions; for consumer, B2B, or healthcare brands. Click on the button below for the one that works for your brand.
$59.99 USD
Consumer Brand Plan
B2B Brand Plan
Healthcare Brand Plan
Brand positioning template
- The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.
- This marketing template includes slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief. Everything is organized and ready for your input.
- We have three different versions; for consumer, B2B, or healthcare brands. Click on the button below for the one that works for your brand.
$99.99 USD
To illustrate, click to zoom in.
Consumer brand positioning
B2B brand positioning
Healthcare brand positioning
Business review template
To illustrate, click to zoom in.
- The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.
- This marketing template includes slides for a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
- Everything is organized and ready for your input.
- We have two different versions; for consumer brands, or B2B brands. Click on the button below for the one that works for your brand.
$79.99 USD
Consumer business review
B2B Business review
Healthcare Business Review
