Description
Get our ideal Marketing Plan template in a downloadable PowerPoint file. Our marketing plan template includes both the strategic and the execution slides you need to run your brand.
If you are running a consumer-driven brand or a consultant helping your clients, our Marketing Plan template includes ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
We include our one-pagers for the Marketing Plan and the Brand Strategy Roadmap. And, we offer slides for your financials and sales forecast building blocks.We have PowerPoint slides you can use for advertising, social media and search, event sampling, new product launch, new product pipeline, competitive defence plan, merchandising and in-store sampling, customer marketing, promotions.
Marketing Communications slides
- Advertising Plan: Looks at the creative advertising plan, creative idea, and a media plan that lays out the specific media choices and a media calendar.
- Social Media and Search Plan: The role of social media and specific media choices. The role of paid and organic search to drive to the website.
- Events sampling and sponsorship: Link sampling to point of usage, sponsorship to support brand positioning.
- Creative Brief: Details to help drive the creative message, including strategy, target market, consumer insights, main message, support points, and desired response for consumers.
Innovation slides
- New Products Pipeline: Five year map of innovation ideas categorized based on product extensions, product improvements, new formats, brand stretching, game changing, or blue ocean.
- New Product Launch Plan: Go-to-market plan for the launches coming to market in the next year.
Sales and Retailing execution plans
- Customer Marketing programs: Key account focus with specific insights, issues, and customer scorecards.
- Merchandising and In-store Sampling program: Instore focuses on overall distribution points, shelf placement, merchandising, and in-store sampling.
- Promotions Plan: Tactics related to driving penetration and usage frequency.
Other execution slides
- Competitive Defence Plan: we provide a slide so you can map out your competitor’s plan.
- Market Research Plan: includes new product concept testing, advertising and claims testing, in-market tracking, voice of the consumer, and the consistent gathering of consumer insights.
Our Brand Toolkit has every template slide you need to run your brand
If you are running a consumer-driven brand or you are a consultant looking after clients, our Brand Toolkit has every PowerPoint slide you would need. Our comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. In addition, we have separate slides for a sales forecast, financials, and activity calendar.
Our brand positioning template includes slides for your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
As a bonus, we include reading on strategic thinking and how to write brand plans from our Beloved Brands playbook. Many of our models are included in our brand management templates.
The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information. And, we provide a fully completed brand toolkit using Gray’s Cookies.
Our Brand Plan template
Click to see slides
- Our Brand Plan PowerPoint file includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
- This marketing template provides formatted blank slides with key marketing definitions where you can insert your own brand plan. And, we provide a fully completed example for you to follow.
- You gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
- We have three different versions; for consumer, B2B, or healthcare brands. Click on the button below for the one that works for your brand.
$59.99 USD
Our brand positioning template
- The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.
- This marketing template includes slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
- Everything is organized and ready for your input.
- We have three different versions; for consumer, B2B, or healthcare brands. Click on the button below for the one that works for your brand.
$99.99 USD
Click to see slides
Business review template
Click to see slides
- The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.
- This marketing template includes slides for a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
- Everything is organized and ready for your input.
- We have two different versions; for consumer brands, or B2B brands. Click on the button below for the one that works for your brand.
