marketing plan template, brand plans for consumer brands, brand positioning for consumer brands, business reviews for consumer brands, brand toolkit for consumer brands

Marketing Plan template

Get our Marketing Plan template, including PowerPoint slides for both strategic planning and implementation of marketing strategies.

Our Marketing Plan template expands upon the Brand Plan template by providing additional slides to cover both strategy and execution. The strategic slides include elements such as the brand vision, purpose, key issues, and strategies for the organization. The execution slides include advertising, social media, search, event marketing, sampling, new product launches, and new product pipeline. The template comes with formatted PowerPoint slides with key definitions for you to insert your own ideas. We also include a fully completed example marketing plan for guidance and easy customization with your own plan.

$79.99

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Description of what is included

Get our ideal Marketing Plan template in a downloadable PowerPoint file. Our marketing plan template includes both the strategic and execution slides you need to run your brand.

Our Marketing Plan template includes ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.

We include our one-pagers for the Marketing Plan and the Brand Strategy Roadmap. And, we offer slides for your financials and sales forecast building blocks.We have PowerPoint slides you can use for advertising, social media and search, event sampling, new product launch, new product pipeline, competitive defence plan, merchandising and in-store sampling, customer marketing, promotions.

To illustrate, click on our marketing plan template strategic slides.

  • Vision, Purpose, Goals: The brand vision describes an ideal state for your future. It should be able to last for five to 10 years. The vision gives everyone clear direction. The brand purpose describes the underlying personal motivation for why you do what you do. The goals provide specific measures can include consumer behavioral changes, metrics of crucial programs, in-market performance targets, financial results, or milestones on the pathway to the vision. 
  • Marketing Analysis Summary: Use your deep-dive business review to answer, “where are we?” Your analysis must summarize the drivers and inhibitors currently facing the brand, and the future threats and untapped opportunities.
  • Key Issues and Strategies: Ask the key issues as questions, to set up the challenges to the strategies as the answer to each issue.
  • Strategy Pages: Your choices depend on market opportunities you see with consumers, competitors, or situations. Your marketing strategies must provide clear marching orders that define the strategic program you are investing in, the focused opportunity, the desired market impact and the payback in a performance result that benefits the branded business. 

To illustrate, click on any of our marketing plan slides to zoom in.

To illustrate, click on our marketing plan template execution slides.

Marketing Communications slides

  • Advertising Plan: Looks at the creative advertising plan, creative idea, and a media plan that lays out the specific media choices and a media calendar.  
  • Social Media and Search Plan: The role of social media and specific media choices. The role of paid and organic search to drive to the website. 
  • Events sampling and sponsorship: Link sampling to point of usage, sponsorship to support brand positioning.
  • Creative Brief: Details of the creative brief help drive the creative message, including strategy, target market, consumer insights, main message, support points, and desired response for consumers.

To illustrate, click on any of our marketing plan slides to zoom in.

Innovation slides

  • New Products Pipeline: Five year map of product innovation ideas categorized based on product extensions, product improvements, new formats, brand stretching, game changing, or blue ocean.
  • New Product Launch Plan: Go-to-market plan for the launches coming to market in the next year.

To illustrate, click on any of our marketing plan slides to zoom in.

Sales and Retailing execution plans

  • Customer Marketing programs: Key account focus with specific insights, issues, and customer scorecards.
  • Merchandising and In-store Sampling program: Instore focuses on overall distribution points, shelf placement, merchandising, and in-store sampling. 
  • Promotions Plan: Tactics related to driving penetration and usage frequency. 

To illustrate, click on any of our marketing plan slides to zoom in.

Other execution slides

  • Competitive Defence Plan: we provide a slide so you can map out your competitor’s plan. 
  • Market Research Plan: includes new product concept testing, advertising and claims testing, in-market tracking, voice of the consumer, and the consistent gathering of consumer insights. 
  • Planning Activity Calendar: allows you to lay out the execution with media, innovation, retail, sampling or events. 
  • Sales Forecast: Our marketing plan template includes various financial pages for a sales forecast, marketing budget or profit and loss statement. 

To illustrate, click on any of our marketing plan slides to zoom in.

Our Marketing Plan summary slides

While the presentation helps get your approval from your senior management, these one-page summaries should be kept by everyone on your team. Binders collect dust. 

To illustrate, click on any of our marketing plan slides to zoom in.

List of slides included in our Marketing Plan template

Below, we lay out the various slides we include in our Marketing Plan template.

Marketing plans video lessons

Watch how to find the key issues on your brand that you can use in your marketing plan. If strategic thinkers see the right questions first, then you need to find the best possible questions before you can think about solutions. Then watch our video to see how we use our five elements of strategy to structure our thinking and then build the brand strategy statements that we can easily explain to others. These form the foundation of the plan. 

Play Video about Strategic Key Issues Video
Play Video about Writing Brand Strategies Video

To view, use the ▶️ controls to play or volume buttons 

Make a lasting impression with our expertly crafted brand management templates.

Brand Toolkit

Our Brand Toolkit is our most comprehensive template with every PowerPoint slide that you need to run your brand

Simplify your brand management process with our comprehensive Brand Toolkit. Ideal for brand managers and consultants, each toolkit includes over 120 PowerPoint slides with PowerPoint templates for creating effective brand plan, positioning, and business review presentations. The slides also cover a wide range of topics including creative brief, brand concept, brand credo, and brand story. We have specific brand management templates for consumer brands, B2B, healthcare brands, and brand consultants.

What you get with our Brand Toolkit:

The brand plan template includes slides for outlining your vision, purpose, analysis, key issues, strategies, and execution plans, as well as separate slides for your sales forecast, financials, and activity calendar.

Our brand positioning template, equipped with slides for clearly defining your target profile, creating a brand positioning statement, developing a brand idea, concept, values, story, credo, and a creative brief.

The business review template, complete with slides for conducting in-depth analysis of the marketplace, customers, competitors, channels, and your brand.

The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information.

Brand Plan template

To illustrate, click to zoom in.

With over 20 formatted slides, this template includes everything you need to effectively communicate your vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. 

Our template includes blank slides for you to easily insert your own brand plan, as well as a fully completed example for guidance.

Additionally, you will gain access to our one-page brand plan and our one-page Brand Strategy Roadmap. 

Our template is tailored to meet the needs of consumer, B2B, or healthcare brands. 

At just $59, this template is a must-have for brand managers, designers, and consultants looking to take their brand strategy to the next level. 

$59.99 USD

Brand positioning template

Develop a clear and consistent brand positioning strategy with our comprehensive Brand Positioning Template. 

With over 20 formatted slides, this template includes everything you need to effectively communicate your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and creative brief. Easily insert your own information into the formatted blank slides with key marketing definitions.

Our template is tailored to meet the needs of consumer, B2B, or healthcare brands, making it an ideal tool for brand managers, founders, designers, or consultants. 

At just $99, this template is a must-have for anyone looking to align their brand messaging and position their brand effectively in the market. 

$99.99 USD

To illustrate, click to zoom in.

Business review template

To illustrate, click to zoom in.

Our Business Review template is designed to provide an in-depth assessment of your brand’s performance. It includes PowerPoint slides that look at the marketplace, consumers, competitors, channels, and the brand.

Ideal for use in annual deep-dive assessments or brand audits, it is perfect for brand managers, consultants, or agencies looking to evaluate their brand’s strengths, weaknesses, opportunities, and threats, and develop a plan for improvement.

The template offers easy customization with formatted PowerPoint slides and key definitions, as well as a fully completed example plan ready for tailoring to your specific needs.

Available in different versions for consumer, B2B, and healthcare brands, this template is an essential tool for anyone looking to improve their brand’s performance. All of this is available at just $79.

$79.99 USD

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