Learn to dig in a deep-dive business review to assess your brand’s performance and set up smarter strategic thinking. We show how to look at the marketplace, consumers, channels, competitors, and the brand. We use our 60 best analytical questions to help trigger your thinking.
Learn how to dig in on the market, taking a macro view, looking at economic indicators, consumer behavior, technology, and political issues. Regarding the consumer, we define the target, buying habits, trends, consumer enemies, and critical insights.
Then, you will learn how to dig in on the sales channels to assess major customers, available selling tools, and programs.
We teach how to assess competitors by looking at their performance, innovation, pricing, distribution, perceptions. Finally, we show techniques to evaluate your brand, using brand funnels, reputation scores, tracking results, pricing, and distribution.
Our marketing finance 101 teaches how to evaluate the P&L, and the impact of price, cost, market size, and market share. We teach the key formulas you need to run your brand.
We show how to build the ideal analytical slide and provide a template for an ideal analytical presentation to set up your strategic thinking that goes into your brand plan.
The marketing analytics skills we build through our brand training
The best marketers understand all sources of brand data and knowledge—market share, brand funnel, consumption, qualitative, VOC, financials
Dig deep into data, draw out comparisons and insights, to build an analytical story that sets up a business problem
Write analytical performance reports that outline the strategic implications from in-market and sales performance
Able to lead a best-in-class 360-degree deep-dive business review for the brand that brings out the key issues to be solved