B2B Brand Toolkit templates for B2B marketers

Get our B2B Brand Toolkit with all the PowerPoint slides that a B2B marketer needs to run their brand​

  • If you are running a B2B (business-to-business) brand or you are a consultant looking after clients, our comprehensive B2B Brand Toolkit package has over 120 PowerPoint slides with templates for B2B brand plan presentations, B2B brand positioning presentations, and B2B business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
  • You will get blank slides for you to populate. Each line has key definitions. And, we provide a fully completed B2B Brand Toolkit using Gray’s Lighting.
  • Bonus: We include reading on strategic thinking and how to write brand plans from our B2B Brands playbook. You will find many of our models in our Brand Toolkit.



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Our B2B Brand Toolkit is our most comprehensive Powerpoint template has every slide that you need to run your brand. If you are running a B2B brand or you are a consultant who helps your clients, our Brand Toolkit has every template you need. 

  • The B2B brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. We include separate slides for a sales forecast, financials, and activity calendar.
  • In our B2B brand positioning template, we include slides you can use to demonstrate your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
  • The B2B business review template includes slides for conducting a deep-dive business review that looks at the marketplace, customers, competitors, channels, and the brand.  
  • The PowerPoint file includes formatted blank slides that have key marketing definitions where you can insert your own brand information and we have a fully completed template you can follow. 

Our B2B Brand Toolkit includes B2B versions of our Brand Plan template, Brand Positioning template and Business Review

To expand, click on any of these photos to see each presentation template

Learn about Brand Positioning

To find your ideal brand positioning statement, you want to find the space that is most motivating to consumers. And, find the space that is most ownable for your brand. Our brand positioning statement process starts with a defined consumer target your brand will serve. Then, we focus on the emotional and functional benefits that differentiate your brand. Further, we use support points to help differentiate your brand from competitors.

Learn about brand plans

A strategic brand plan gets everyone on the same page, including senior management, sales, product development, customer service and your agency partners. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. Throughout this article, I will show how to write a brand plan, with a few brand plan examples. And, we have a brand plan template you can purchase.  


Get the toolkit that works for your brand

We offer a wide range of PowerPoint templates

Our brand management templates include PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.

In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.

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