Invest in yourself to advance your career with our Beloved Brands Mini MBA in brand management. Our online training course is designed to equip ambitious marketing professionals with the skills and knowledge they need to excel in their field.
Our Mini MBA certificate program replicates our in-person training program, which has been delivered to some of the world’s leading companies. For just $495 USD, at a fraction of the cost of our in-person training, you’ll gain access to 20 hours of brand training videos, key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises to apply in real-time.
You’ll learn from industry veteran Graham Robertson, a former VP of Marketing at companies such as Johnson & Johnson, General Mills, Coke, and Pfizer. With his wealth of real-world brand management experience, Graham will provide tools, insights and strategies to help you get promoted in marketing.
Upon completion, you’ll earn a Mini MBA certificate that will be a valuable addition to your resume and LinkedIn profile. Take the first step towards achieving your career goals with our Beloved Brands Mini MBA certificate program.
This 35-minute video is just a sample of the comprehensive online marketing course we offer, which covers key topics such as strategic thinking, brand positioning, planning, execution, and analytics.
As a part of our Mini MBA in brand management, you will gain access to a series of training videos that will provide you with a deep understanding of these essential concepts. With our expert guidance, you will learn how to identify and engage with your target market, which is the first step to successful brand management.
Enroll in our Beloved Brands Mini MBA today and take the first step towards mastering the skills and knowledge you need to excel in marketing.
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Unlock your brand management potential with our online Beloved Brands Mini MBA certificate program. This comprehensive course is designed for ambitious marketers looking to gain essential marketing skills and strategies to drive brand growth.
With our 20-hour training program, you’ll have access to 36 on-demand videos, key readings from our Beloved Brands Playbook, and brand management workbooks to apply new concepts in real-time.
Learn from experienced industry leader, Graham Robertson, a former VP of Marketing with a wealth of knowledge from companies such as Johnson & Johnson, General Mills, Coke, and Pfizer. He will guide you in developing a winning brand positioning, writing a brand plan, making smarter advertising decisions and mastering marketing analytics.
Upon completion, you will earn a certificate that will enhance your resume and LinkedIn profile.
Don’t miss this opportunity to learn from the best and take your brand management skills to the next level for a fraction of the cost of our 4-day program at major corporations. Enroll now for just $495 USD!
What is included in our Brand Management Mini MBA
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Our Beloved Brands Mini MBA is an online marketing training course built around five core marketing skills: Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. You will learn new tools, concepts, and ideas to trigger new thinking and help you reach you full potential in your marketing career.
To illustrate, click to zoom in what is covered in our Beloved Brands Mini MBA.
Our marketing training teaches brand leaders how to ask tough strategic questions to slow everyone down and engage in debate of options to move forward. To start, you will be given various tools to approach strategy in a thoughtful, analytical way. Importantly, marketers need learn how to change brain speeds to move from a strategic thinker style to uncover what is holding back a brand, and onto an instinctual thinker style on marketing execution.
We introduce our Strategic ThinkBox that allows marketers to interrogate their brand. Importantly, our ThinkBox pushes you to take a holistic look at the brand’s core strength, competitive landscape, tightness of the consumer bond, and business situation.
Our brand positioning process teaches how to decide on the target market, consumer benefits, and reasons to believe. To start, you will learn to define the ideal consumer and frame the definition with their biggest needs, consumer insights and their enemy. Then, we provide our benefit cheatsheets to help learn how to discover the functional benefits and emotional benefits that a brand can deliver. Importantly, marketers need to make a decision on trying to stake out a unique space that is motivating to consumers, and ownable for the brand.
Learn to use our brand idea tool and see how it helps to communicate the brand idea to everyone across the organization. Finally, marketers will learn how to take the brand positioning work and translate it into a brand concept, brand story, and a brand credo.
We see the marketing plan is a decision-making tool on how a brand will spend their limited resources. Moreover, the marketing plan communicates the expectations to everyone who works on the brand. Importantly, we teach marketers how to put together the vision, purpose, goals, key issues, strategies and marketing execution plans.
Learn how to write key issue questions and strategic statements that forms the foundation of the marketing plan. In addition, our marketing training provides various marketing planning templates including our one-page brand plan and ideal Marketing Plan presentation deck.
Our marketing execution training starts with the concept of our Marketing PlayBox that matches up to the Strategic ThinkBox. To keep marketers on strategy throughout the execution stages, our Marketing PlayBox helps find in-the-box ideas that meet four dimensions: they are focused on our target, fit with the brand, deliver the message, and execute the strategy.
To start, we show how the creative brief sets up the PlayBox, serving as the bridge between the plan and execution. We go through the creative brief line-by line and give you examples of the best and worst. Importantly, you will learn to use our Creative Checklist to help make smarter decisions on creative communications. We workshop how to give feedback to your agency based on gaps you see with the checklist.
Learn to look at the marketplace, consumer analytics, channels of distribution, competitors or other brands in their industry. And, learn assess the brand itself. Importantly, you will learn how marketing funnels can help assess the brand’s performance. We provide 64 analytical questions that marketers can ask of their brand. Finally, we show how to understand the financial performance indicators of the brand.
As the founder of Beloved Brands, Graham Robertson has been a brand advisor to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.
Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. He will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.
Graham brings his real-world marketing experience
Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, as well as four Effie advertising awards.
In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review and in 2022, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.
In each module, we provide reading from our Beloved Brands playbook. We include our Brand Management workbook so you can try out each of the exercises in real time. And you will get our Brand Toolkit with all the PowerPoint presentation slides that a marketer needs to do their job.
“Graham put the online marketing training course in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently making me a better Marketer.”
“The Beloved Brands online marketing training course helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization.”
“I had the opportunity to take the Beloved Brands online marketing training course and it helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful.”
The best marketers are able to think, define, plan, execute, and analyze. In the presentation below, explore the 20 core marketing skills. Our brand training goes through four skills for each of strategic thinking, brand positioning, marketing plans, marketing execution, and brand analytics.