That’s what our Brand Management Mini MBA will do for you – it will teach you everything from strategic thinking, brand planning, and positioning to advertising decisions and marketing analytics. You can learn from 36 on-demand videos which you can watch on your own schedule
This is your opportunity to learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience from Johnson & Johnson, General Mills, Coke, and Pfizer.
Our Brand Management Mini MBA certificate program gives you access to world-class brand training, which is usually reserved for those working at major corporations. While this type of program would typically cost thousands of dollars, you can get all the content and tools for $750 USD. As a bonus, we include our brand toolkit with every PowerPoint slide template that you need to develop your own brand.
You will earn a certificate that will be a great addition to your resume & LinkedIn profile. Along the way, you can also earn 24 valuable Continuing Professional Development (CPD) hours.
Graham robertson Bio
As the founder of Beloved Brands, Graham Robertson has been a brand advisor to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.
Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. He will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.
Graham brings his real-world marketing experience
Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, as well as four Effie advertising awards.
In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review and in 2021, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.
In each module, we provide reading from our Beloved Brands playbook. We include our Brand Management workbook so you can try out each of the exercises in real time. And you will get our Brand Toolkit with all the PowerPoint presentation slides that a marketer needs to do their job.
Our Brand Management Mini MBA certificate program includes 36 video lessons that allow you to learn at your own pace.
“Graham put the training in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently making me a better Marketer.”
“The Beloved Brands training helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization.”
“I had the opportunity to take the Beloved Brands training and it helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful.”
Our Brand Management Mini MBA is our most comprehensive program with 36 video lessons that covers strategic thinking, brand positioning, brand planning, advertising decisions, and marketing analytics. The program costs $750, which includes our brand toolkit ($200 value), brand management workbook to complete all the exercises and reading from our Beloved Brands playbook.
For those marketing leaders who are looking to address one or two specific skills, we have also provide five other modules for $150 USD each.