Our Beloved Brands Mini MBA in brand management is the best online marketing course available to help accelerate your career. Our program is designed for ambitious marketers seeking to upgrade their marketing skills and stand out in a competitive field. Upon completion, earn a valuable marketing certificate that will enhance your resume and LinkedIn profile.
You will get 20 hours of marketing training course with 36 on-demand videos, key readings from our Beloved Brands playbook, and a Brand Management workbook with real-time exercises.
Learn from Graham Robertson, a former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer, with extensive experience in brand management. Graham will teach you tools, insights, and strategies to help you advance in marketing.
Discover a sneak peek of our comprehensive online marketing course in this 35-minute video. Covering essential topics such as strategic thinking, brand positioning, planning, execution, and analytics, our Mini MBA in brand management offers in-depth training videos.
Gain a deep understanding of these crucial concepts with our expert guidance. Learn to identify and engage with your target market—the first step to successful brand management.
Enroll today in our Beloved Brands Mini MBA, the ultimate online marketing course. Master the skills and knowledge you need to excel in marketing, and take the first step towards propelling your career to new heights. You will gain a marketing certificate that you can add to your resume and LinkedIn profile.
To view, click on ARROW to play the online marketing course video or the SOUND the adjust the volume.
Unlock your brand management potential with our Beloved Brands marketing certificate program, the best online marketing course available. It’s designed for ambitious marketers seeking essential marketing skills and strategies to drive brand growth.
Access 36 on-demand videos, key readings from our Beloved Brands Playbook, and brand management workbooks to apply new concepts in real-time. With our 20-hour training program, you’ll master the skills you need to excel.
Learn from experienced industry leader, Graham Robertson, former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer. With his wealth of knowledge, he’ll guide you in developing a winning brand positioning, writing a brand plan, making smarter advertising decisions, and mastering marketing analytics.
Don’t miss out on this rare opportunity to learn from the best and take your brand management skills to the next level.
Enroll now in our Beloved Brands Mini MBA, the best online marketing course available, for just $495 USD. It’s a fraction of the cost of our 4-day program at major corporations. Don’t wait, take the first step towards advancing your career today!
1️⃣ Twenty hours of marketing training course through 36 on-demand videos.
2️⃣ Key reading from our Beloved Brands playbook.
3️⃣ Brand Management workbook with exercises to apply new concepts in real-time.
4️⃣ Marketing certificate upon completion to add to your resume and LinkedIn profile.
Use > to move through the presentation or x to see the full screen.
Embark on an exciting online marketing course with the Beloved Brands Mini MBA, designed to teach you five core marketing skills: Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. By enrolling, you’ll gain access to new tools, concepts, and ideas that will spark fresh thinking and empower you to reach your full potential in your marketing career.
To illustrate, click to zoom in what is covered in our Beloved Brands Mini MBA.
Firstly, our online marketing course equips brand leaders with the skills to tackle tough strategic questions. Engaging in debates about options is essential for progress. You’ll learn various tools for a thoughtful, analytical approach to strategy. Crucially, switching between strategic and instinctual thinking styles is key for marketers to identify brand limitations and execute marketing plans effectively.
We offer our Strategic ThinkBox, which enables marketers to analyze their brand comprehensively. This ThinkBox encourages a holistic view, considering core strengths, the competitive landscape, consumer bonds, and the business situation.
In this section, you’ll learn how to choose a target market, consumer benefits, and reasons to believe. Initially, defining the ideal consumer by identifying their needs, insights, and enemies is vital. We provide benefit cheatsheets to help uncover functional and emotional benefits a brand can deliver. Importantly, marketers must decide on a unique, motivating, and ownable space.
Discover our brand idea tool, which effectively communicates the brand idea across the organization. Lastly, learn to transform brand positioning work into a brand concept, story, and credo.
Emphasizing the marketing plan as a decision-making tool, we demonstrate how to allocate limited resources efficiently. A marketing plan communicates expectations to everyone involved with the brand. Notably, we cover vision, purpose, goals, key issues, strategies, and marketing execution plans.
Learn to write key issue questions and strategic statements as the marketing plan’s foundation. Additionally, our marketing training offers various planning templates, including a one-page brand plan and an ideal Marketing Plan presentation deck.
Beginning with our Marketing PlayBox concept, which aligns with the Strategic ThinkBox, we ensure strategic consistency during execution stages. The Marketing PlayBox identifies in-the-box ideas that satisfy four criteria: target focus, brand fit, message delivery, and strategy execution.
Initially, we illustrate how the creative brief establishes the PlayBox, serving as a bridge between planning and execution. We examine the creative brief’s components, providing examples of the best and worst. Crucially, our Creative Checklist aids in making smarter decisions on creative communications. We also workshop how to give feedback to agencies based on checklist gaps.
Furthermore, learn to make media decisions aligning with your consumer’s purchase journey. We also offer an Innovation Checklist to evaluate innovation ideas.
Our comprehensive brand analytics training empowers brand leaders to conduct in-depth business reviews. We present the best analytical thinking practices, fostering well-rounded marketers.
Master analyzing the marketplace, consumer analytics, distribution channels, competitors, and other industry brands. Additionally, learn to assess the brand itself. Crucially, marketing funnels help evaluate brand performance. We supply 64 analytical questions for marketers to ask about their brand. Lastly, understand the brand’s financial performance indicators.
As founder of Beloved Brands, Graham Robertson has advised brands such as the NFL Players Association, Shell, Pfizer, Honda, and The Mayo Clinic. His expertise lies in helping leaders define their brand and chart its best possible future.
Graham’s experience in training some of the world’s best marketing teams will make your team smarter and deliver their best possible performance on your brand.
He brings real-world marketing experience, having led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. Winning Marketing Magazine’s Marketer of the Year award and four Effie advertising awards recognize his contributions to marketing.
In 2020, The Silicon Review ranked Graham one of the top ten CMOs, and in 2022, Tycoon Magazine recognized him as one of the most inspirational leaders in business.
Graham launched his Beloved Brands Mini MBA in brand management as an online marketing course available to help accelerate your career. To help marketers get ahead in their career, our marketing certificate will enhance your resume and LinkedIn profile.
In each module, our online marketing course provides readings from our Beloved Brands playbook. Our Brand Management workbook enables you to try out exercises in real-time, and our Brand Toolkit equips you with all the PowerPoint presentation slides necessary for your job as a marketer.
“Graham put the online marketing course in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently making me a better Marketer. With this marketing certificate program, I feel ready to jump to the next level in my career.”
“The Beloved Brands online marketing course helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous. I can now see how it requires changes at all levels of the organization.”
“I had the opportunity to take the Beloved Brands online marketing course and it helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful. I proudly display my marketing certificate on LinkedIn”
The best marketers are able to think, define, plan, execute, and analyze. In the presentation below, explore the 20 core marketing skills. Our brand training goes through four skills for each of strategic thinking, brand positioning, marketing plans, marketing execution, and brand analytics.