The best brand leaders write brand plans everyone in the organization can follow with ease, including senior management, sales, R&D, agencies and operational teams. With our Mini MBA, I will teach you how to write each element of the brand plan, including the brand vision, purpose, values, goals, key Issues, strategies, and tactics. Real-life examples will give you a framework to use on your brand. You will learn to build execution plans including a brand communications plan, innovation plan, and in-store plan.
Writing Brand Plans Mini MBA learning outcomes:
- Use five strategic questions as an outline for your entire plan
- Write an inspirational vision statement to frame your marketing plan
- Come up with a brand purpose and brand values
- Summarize your brand’s situation analysis
- Map out the key issues your brand faces
- Write smart brand strategy objective statements
- Focus tactics to ensure a high return on effort
- Write specific execution plans for marketing communications, innovation, and in-store
- Do up a profit statement, sales forecast, goals, and marketing budget for your plan
- Use our ideal one-page brand formats for the annual marketing plan and long-range strategic roadmap