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The Beloved Brands Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decision-making, and brand analytics.
We designed our Mini MBA to replicate our in-person training program that we have delivered for many of the best companies around the world. While this type of program would typically cost thousands of dollars, you can get all the content and tools for $750 USD.
You get 36 training videos and our Brand Toolkit ($200 value) that has over 120 PowerPoint slides you can use for presentations on brand plans, brand positioning, and business reviews. We provide key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises to try in real-time.
This is your opportunity to learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience from Johnson & Johnson, General Mills, Coke, and Pfizer.
With our online Marketing Training Course, you will earn a certificate that will be a great addition to your resume and LinkedIn profile. Along the way, you can also earn 24 valuable Continuing Professional Development (CPD) hours.
Our Brand Management Mini MBA is an online brand training certificate program designed for ambitious marketers in the real world. We teach new methods to engage your strategic thinking. Engage with the tools we use to find a winning brand positioning. Learn how to write a brand plan that everyone can follow. I will show you how to make smarter advertising decisions to help your brand grow. And, learn the marketing analytics skills to conduct a deep-dive business review.
He’s a former VP of Marketing, who brings a wealth of real-world brand management experience. Graham has worked at every level of marketing while from Johnson & Johnson, General Mills, Coke, and Pfizer. Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.
Below is our brochure of our Mini MBA Brand Management program. We designed it the program to match up to our 4-day training program we use with major corporations around the world. While that program would cost $25,000 USD, you can get access for $750 USD. Have a look below:
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Graham robertson Bio
As the founder of Beloved Brands, Graham Robertson has been a brand advisor to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic, and many other organizations.
Graham advises leaders on defining their brand and figuring out the best possible future for their brand. He has trained some of the world’s best marketing teams. He will make your marketing team smarter, and you will see them deliver their best possible performance on your brand.
Graham brings his real-world marketing experience
Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, as well as four Effie advertising awards.
In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review and in 2022, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.
In each module, we provide reading from our Beloved Brands playbook. We include our Brand Management workbook so you can try out each of the exercises in real time. And you will get our Brand Toolkit with all the PowerPoint presentation slides that a marketer needs to do their job.
“Graham put the online marketing training course in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently making me a better Marketer.”
“The Beloved Brands online marketing training course helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization.”
“I had the opportunity to take the Beloved Brands online marketing training course and it helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful.”
The best marketers are able to think, define, plan, execute, and analyze. In the presentation below, explore the 20 core marketing skills. Our brand training goes through four skills for each of strategic thinking, brand positioning, marketing plans, marketing execution, and brand analytics.
Learn how to think strategically, define your brand positioning, write a marketing plan, make execution decisions, and analyze your brand. Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that almost 90% of online reviewers have given Beloved Brands a 5-star rating. As a result, Beloved Brands has been a #1 bestseller in brand management.
We believe that marketers learn best when they see marketing concepts applied to brands that look like their own. We have come up with specific case study examples for each type of marketing, whether you are focused on consumer, B2B, or healthcare brands. Click on the icon below to choose your marketing interest area.
