If you are an individual who doesn’t have access to marketing training, our Beloved Brands Mini MBA is an online marketing course will help you learn how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution.
Our Mini MBA is designed for ambitious marketers seeking to upgrade their marketing skills and stand out in a competitive field. After completing it, you can earn a valuable marketing certificate to enhance your resume and LinkedIn profile.
Learn from Graham Robertson, a former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer, with extensive experience in brand management. Graham will teach you tools, insights, and strategies to help you advance in your marketing career.
Beloved Brands Mini MBA in brand management is an online marketing course that gives you a marketing certificate you can add to your resume. To help people in these tough economic times, we do have a 10% discount code: beloved
Enroll today in our Beloved Brands Mini MBA, the ultimate online marketing course. Master the skills and knowledge you need to excel in marketing and take the first step towards propelling your career to new heights. You will gain a marketing certificate to add to your resume and LinkedIn profile.
To help people in these tough economic times, we do have a 10% discount code: beloved
Unlock your brand management potential with our Beloved Brands marketing certificate program, the best online marketing course available. It’s designed for ambitious marketers seeking essential marketing skills and strategies to drive brand growth.
Access 36 on-demand videos, essential readings from our Beloved Brands Playbook, and brand management workbooks to apply new concepts in real time. With our 20-hour training program, you’ll master the skills you need to excel.
Learn from experienced industry leader Graham Robertson, former VP of Marketing at Johnson & Johnson, General Mills, Coke, and Pfizer. With his wealth of knowledge, he’ll guide you in developing a winning brand positioning, writing a brand plan, making smarter advertising decisions, and mastering marketing analytics.
Take advantage of this rare opportunity to learn from the best and take your brand management skills to the next level.
Enroll now in our Beloved Brands Mini MBA, the best online marketing course available, for just $495 USD. It’s a fraction of the cost of our 4-day program at major corporations. Don’t wait; take the first step toward advancing your career today! Our certificate will boost your resume.
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To help people in these tough economic times, we do have a 10% discount code: beloved
Embark on an exciting online marketing course with the Beloved Brands Mini MBA, designed to teach you five core marketing skills: Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. By enrolling, you’ll gain access to new tools, concepts, and ideas that will spark fresh thinking and empower you to reach your full potential in your marketing career.
To illustrate, click to zoom in what is covered in our Beloved Brands Mini MBA.
Firstly, our online marketing course equips brand leaders with the skills to tackle tough strategic questions. Engaging in debates about options is essential for progress. You’ll learn various tools for a thoughtful, analytical approach to strategy. Crucially, switching between strategic and instinctual thinking styles is key for marketers to identify brand limitations and execute marketing plans effectively.
We offer our Strategic ThinkBox, which enables marketers to analyze their brand comprehensively. This ThinkBox encourages a holistic view, considering core strengths, the competitive landscape, consumer bonds, and the business situation.
In this section, you’ll learn how to choose a target market, consumer benefits, and reasons to believe. Initially, defining the ideal consumer by identifying their needs, insights, and enemies is vital. We provide benefit cheatsheets to help uncover functional and emotional benefits a brand can deliver. Importantly, marketers must decide on a unique, motivating, and ownable space.
Discover our brand idea tool, which effectively communicates the brand idea across the organization. Lastly, learn to transform brand positioning work into a brand concept, story, and credo.
Emphasizing the marketing plan as a decision-making tool, we demonstrate how to allocate limited resources efficiently. A marketing plan communicates expectations to everyone involved with the brand. Notably, we cover vision, purpose, goals, key issues, strategies, and marketing execution plans.
Learn to write key issue questions and strategic statements as the marketing plan’s foundation. Additionally, our marketing training offers various planning templates, including a one-page brand plan and an ideal Marketing Plan presentation deck.
Beginning with our Marketing PlayBox concept, which aligns with the Strategic ThinkBox, we ensure strategic consistency during execution stages. The Marketing PlayBox identifies in-the-box ideas that satisfy four criteria: target focus, brand fit, message delivery, and strategy execution.
Initially, we illustrate how the creative brief establishes the PlayBox, serving as a bridge between planning and execution. We examine the creative brief’s components, providing examples of the best and worst. Crucially, our Creative Checklist aids in making smarter decisions on creative communications. We also workshop how to give feedback to agencies based on checklist gaps.
Furthermore, learn to make media decisions aligning with your consumer’s purchase journey. We also offer an Innovation Checklist to evaluate innovation ideas.
Our comprehensive brand analytics training empowers brand leaders to conduct in-depth business reviews. We present the best analytical thinking practices, fostering well-rounded marketers.
Master analyzing the marketplace, consumer analytics, distribution channels, competitors, and other industry brands. Additionally, learn to assess the brand itself. Crucially, marketing funnels help evaluate brand performance. We supply 64 analytical questions for marketers to ask about their brand. Lastly, understand the brand’s financial performance indicators.
To help people in these tough economic times, we do have a 10% discount code: beloved
As founder of Beloved Brands, Graham Robertson has advised brands such as the NFL Players Association, Shell, Pfizer, Honda, and The Mayo Clinic. His expertise lies in helping leaders define their brand and chart its best possible future.
Graham’s experience in training some of the world’s best marketing teams will make your team smarter and deliver their best possible performance on your brand.
He brings real-world marketing experience, having led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. Winning Marketing Magazine’s Marketer of the Year award and four Effie advertising awards recognize his contributions to marketing.
In 2020, The Silicon Review ranked Graham one of the top ten CMOs, and in 2022, Tycoon Magazine recognized him as one of the most inspirational leaders in business.
Graham launched his Beloved Brands Mini MBA in brand management as an online marketing course available to help accelerate your career. To help marketers get ahead in their career, our marketing certificate will enhance your resume and LinkedIn profile.
In each module, our online marketing course provides readings from our Beloved Brands playbook. Our Brand Management workbook enables you to try out exercises in real-time, and our Brand Toolkit equips you with all the PowerPoint presentation slides necessary for your job as a marketer.
“Graham put the online marketing course in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently, making me a better Marketer. With this marketing certificate program, I feel ready to jump to the next level in my career.”
“The Beloved Brands online marketing course helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical-driven marketing approach to a Brand and Experience-Driven marketing approach is enormous. I can now see how it requires changes at all levels of the organization.”
“I had the opportunity to take the Beloved Brands online marketing course, which helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful. I proudly display my marketing certificate on LinkedIn.”
The best marketers are able to think, define, plan, execute, and analyze. In the presentation below, explore the 20 core marketing skills. Our brand training goes through four skills for each of strategic thinking, brand positioning, marketing plans, marketing execution, and brand analytics.
We will challenge you with new skills, methods, and tools for engaging with strategic thinking, brand positioning, brand plans, creative briefs, advertising decisions, product innovation, brand analytics, and brand finance. We have specific playbooks for consumer brands, B2B brands, and healthcare brands.
If you run a brand, any of our Beloved Brands playbooks equip you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing it. This is your essential resource for navigating the complexities of building and growing a successful brand.
Our book teaches you how to conduct deep-dive brand audits to identify hidden challenges and address key issues, ensuring your brand remains competitive and poised for long-term growth.
You will learn to dive into thought-provoking questions designed to challenge your perspective and uncover new ways of seeing your brand. Gain clarity and unlock innovative strategies that set your brand apart.
We use a unique process for defining your brand positioning. Use our consumer benefit cheatsheets to find the ideal functional and emotional benefits. Explore fresh ideas and uncover opportunities to differentiate your brand by leveraging functional and emotional benefits.
With Beloved Brands, you will learn to craft a clear, actionable brand plan that aligns stakeholders and ensures every team member contributes to your brand’s growth and success.
You will learn to drive the marketing execution. From inspiring creative briefs to making impactful decisions on advertising and innovation, we guide your team through executing breakthrough marketing campaigns.
As a marketing team leader, you know that your team’s success is essential for your company’s growth. Our Beloved Brands marketing training gives your team the skills they need to make strategic decisions, produce exceptional work, and drive business growth. They will learn to define brand positioning, write effective plans, improve brief writing, make informed execution decisions, and analyze their brand’s performance.
Our Beloved Brands Marketing Training will equip your marketing team with the essential marketing skills to meet your expectations, including brand analytics, strategic thinking, brand positioning, strategic planning, and marketing execution.
We impact your marketing team’s on-the-job performance by ensuring your marketers apply every new tool, method, and skill directly to their brand.
Our hands-on coaching replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom
We provide specialized marketing training tailored to different business models, including Consumer, B2B, Retail, and Healthcare brands. Our industry-specific examples demonstrate how easily our tools work on a brand like the marketer is working on.
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