We help build brands that consumers love
and we make marketing teams smarter.
Brand Consulting.
We help build brands that consumers love, so you can unlock future brand growth. We will help you create a brand positioning statement, build a marketing plan, align your marketing execution and conduct a deep-dive assessment of your brand’s performance.
Marketing Training
Our marketing training will help realize the full potential of your marketing team. Learn strategic thinking methods to help come up with a brand positioning statement, write marketing plans, make execution decisions and use marketing analytics.
Our Beloved Brands book
I wrote Beloved Brands as the playbook for how to build brand that consumers love. You will learn everything you need to run a brand or marketing team. You can find it on Amazon, Apple Books or Kobo.
Brand Positioning
Help create a brand positioning statement that will motivate consumers to buy, and gives your brand an ownable competitive advantage.
Strategic Planning
Build a marketing plan that forces you to make smart, focused decisions to help organize, steer, and inspire your team towards higher growth.
Marketing Execution
Align your marketing execution behind a brand idea that tightens your bond with consumers and moves them along their buying journey.
What our clients say
I reached out to Beloved Brands while searching for a strategic consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he was able to quickly understand our business model, as well as our unique operating system and cultural challenges. He's an incredible listener who has a talent for quickly synthesizing information and steering people towards finding their own solutions and owning them as opposed to just giving people answers.
Beloved Brands has helped us accelerate our journey towards building emotional connection with our customers. The journey of transformation from a traditional tactical driven marketing approach to a Brand and Experience Driven marketing approach is enormous and requires changes at all levels of the organization. Graham has been instrumental to enable the change, building long-lasting marketing competencies of our teams. He spent time with our diverse Asia teams. He has been one of us, understanding our business, our challenges, and able to quickly connect with relevant examples and stories.
The team at Hearth and Home Technologies had the opportunity to work with Graham on Beloved Brands management and strategy planning. Graham went above and beyond to help us think about brand management differently. During the course of four days we learned transformative skills that will help bring our portfolio of brands to the next level. Graham makes learning fun while leading the conversation with relevant thought leadership. He’s a valuable resource and a true partner in business. I would highly recommend Graham to any business looking to position and elevate brand strategy.
Graham Roberston asks simple questions that you never realized you don’t have one answer to as a team. Graham spent a few days with a cross-functional team at Cell Signaling Technology and took us through his brand framework asking us clarifying questions along the way. The most powerful question he asked us was “who is your best customer.” It was like all the air had been sucked out of the room and he allowed the dramatic pause to linger. When people began to attempt to answer we weren’t aligned but at that moment we saw the opportunity to move from a product-centric organization to one that is more customer focused. I highly recommend Graham to any organization looking to move their brand forward.
Latest news stories
How to define the ideal target market profile to build your brand around
Most marketers think of the type of consumers they want to attract. Why not change your thinking and go after those consumers who are already motivated by what your brand offers? So instead of asking, “Who do we want?” you should be saying, “Who wants us?” In this article, I will show you a few […]
How to write a marketing plan everyone can follow
We believe a good marketing plan helps make decisions to deploy the resources and provide a roadmap for everyone who works on the brand. You will learn how to write each component of the marketing plan, looking at brand vision, purpose, values, goals, key Issues, strategies, and tactics. We provide marketing plan definitions and marketing […]
How to be a better client at the creative advertising meeting
The best brand leader plays a most crucial role in the creative advertising process. While they are not designed to be experts, they need to know enough to make advertising decisions, but never enough to do the work. With the increasing speed of advertising, brand leaders have taken one step in and often find themselves […]
How to be successful at the Assistant Brand Manager level
In my 20 years of my CPG Marketing career, I must have interviewed 1,000 potential Assistant Brand Managers. I was lucky to have hired some of the best, who have gone on to have significant marketing careers and I became notorious for asking for some of the toughest questions, some even bizarre. I always asked […]