Brand Strategy Consulting | Marketing Training

Welcome to Beloved Brands

Everyone should know what your brand stands for, including every customer, employee, or partner. As a brand consultant, we make sure that everyone on your team knows the strategies that you invest in and know their role in delivering those strategies.

We help you define what your brand stands for. Then, we help build a plan to achieve the best possible future.

In the beginning of our Beloved Brands process, we start by defining your perfect customer profile. We build a brand positioning that is balanced with functional and emotional benefits, and then summarized by a brand idea that can be echoed by every employee.

We help you make decisions in building a strategic brand plan that everyone in your company can follow.

I know the best answers are in you. My role as a brand consultant is to help you find those answers and turn them into smarter brand strategy so you can win.

Our marketing training program will make your marketing team smarter, so they make the right decisions and produce exceptional work that leads to higher growth for the brands they work on.

We make your marketing team smarter so they deliver their best possible performance on your brand

At Beloved Brands, we train marketers on the best ways to think, define, plan, execute and analyze.

Your marketing team will learn how to think strategically, how to define your brand positioning, how to write a strategic brand plan, how to make smart, creative decisions on advertising, and how to analyze your brand.

Our Beloved Brands marketing excellence program makes brand leaders smarter to help them reach their full potential so they will deliver stronger growth on their brands.

What our clients have to say

I reached out to Beloved Brands while searching for a brand consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he quickly understood our business model, our unique operating system, and our cultural challenges. Graham is an incredible listener who has a talent for quickly synthesizing information and steering people towards finding their own solutions and owning them instead of just giving people answers.

Keith Gordon

President, NFL Players Inc

Beloved Brands has helped Shell accelerate our journey towards building an emotional connection with our customers. For Shell, the transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization. As a brand consultant, Graham has been instrumental in enabling the change, building long-lasting marketing competencies of our teams.

Gyongyver Menesi-Bondar

Head of Marketing, Shell Asia-Pacific

At Beloved Brands, we have worked with some of the best brands across many industries and around the world, including the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda.

We have done work in the US, UK, Canada, Australia, New Zealand, Germany, Saudi Arabia, Mauritius, the Maldives, China, and Thailand.

Our brand management templates reflect the work we do as a brand consultant. We include template PowerPoint presentations for:

brand plans
brand positioning
business reviews

Our brand templates will enable you to run your brand

With each brand management template, we have blank slides with key definitions and completed slides using relevant brand case studies. You can put them all together in our brand toolkits.

We have brand template options for consumer-facing brands, B2B, and healthcare.

Graham Robertson is one of the voices of today's brand leaders

As the founder of Beloved Brands, Graham has been a brand advisor to Slack, the NFL Players Association, National Geographic, Pfizer, Honda, The Mayo Clinic, Hershey’s, and Miller beer.

Over the past 10 years, Graham has advised many leaders on how to define their brand and map out the best possible future. He has trained some of the world’s best marketing teams on strategic thinking, brand positioning, marketing plans, decision-making, and marketing analytics.

Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, and four Effie advertising awards. In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review.

graham@beloved-brands.com

416 885 3911

Brand Strategy Consulting | Marketing Training

Welcome to Beloved Brands

We help you define what your brand stands for. Then, we help build a plan to achieve the best possible future.

We make your marketing team smarter so they deliver their best possible performance on your brand

What our clients have to say

Our brand templates will enable you to run your brand

Graham Robertson is one of the voices of today's brand leaders

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