Brand Consulting

We bring clarity to how to use your brand to win.

Everyone who works on the business must know what your brand stands for. Every employee, every partner, and every customer. As a brand consultant, we make sure that everyone on your team knows the strategies you are investing in. We build a plan so they know their role in delivering those strategies.

We start by defining your ideal customer profile. Then, we help build a brand positioning statement, balanced with functional and emotional benefits. Most importantly, we create a brand idea that can be echoed by every employee.

We help you make decisions in building a strategic plan that everyone in your company can follow. Our strategies lay out the investment, focus, market impact, and performance result.

I know the best answers are in you. Essentially, my role as a brand consultant is to help you find those answers. And turn them into smarter brand strategies so you can win.

Marketing Training

We will make your marketing team smarter so they deliver their best possible performance on your brand. Then, we coach them to ensure the skills are embedded into their work.

Our marketing training program will help your team make the right decisions and produce exceptional work that leads to higher growth for the brands they work on.

At Beloved Brands, we train marketers on the best ways to think, define, plan, execute and analyze. Your marketing team will learn how to think strategically, how to define your brand positioning, how to write a strategic marketing plan, how to make smart, creative advertising decisions, and how to use marketing analytics your brand.

We will help your marketing team reach their full potential so they will deliver stronger growth on their brands. Our most popular marketing training program is our 4-day boot camp, but we also offer 1, 2, or 3 day sessions.

One big difference we make is to offer focused marketing training that is specific to consumer brands, B2B brands, or Healthcare brands. Each paths focus on the specific issues those type of brands face. We use specific examples to those business models.

What our clients have to say

I reached out to Beloved Brands while searching for a brand consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he quickly understood our business model. He got our unique operating system, and our cultural challenges. Graham is an incredible listener who has a talent for quickly synthesizing information. He steers people towards finding their own solutions and owning them instead of just giving people answers.

Keith Gordon

President, NFL Players Inc

Beloved Brands has helped Shell accelerate our journey towards building an emotional connection with our customers.
For Shell, the transformation from a traditional tactical driven marketing approach to a brand and experience-Driven marketing approach is enormous. It requires changes at all levels of the organization. As a brand consultant, Graham has been instrumental in enabling the change, building long-lasting marketing competencies of our teams.

Gyongyver Menesi-Bondar

Head of Marketing, Shell Asia-Pacific

As a brand consultant, we have worked with some of the best brands across many industries and around the world, including the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Indeed, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s Beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda.

We have done work in the US, UK, Canada, Australia, New Zealand, India, Germany, Saudi Arabia, Mauritius, Russia, South Africa, Romania, the Maldives, China, and Thailand.

Brand templates

Our brand management templates reflect the work we do as a brand consultant. We include template PowerPoint presentations for:

brand plans / marketing plans
brand positioning
business reviews

Our brand templates will enable you to run your brand

With each brand management template, we have blank slides with key definitions and completed slides using relevant brand case studies. You can put them all together in our brand toolkits.

We have brand template options for consumer-facing brands, B2B, and healthcare.

Graham Robertson is one of the voices of today's brand leaders

As the founder of Beloved Brands, Graham has been a brand consultant to Slack, the NFL Players Association, National Geographic, Pfizer, Honda, The Mayo Clinic, Hershey’s, and Miller beer.

Over the past 10 years, Graham has advised many leaders on how to define their brand and map out the best possible future. He has trained some of the world’s best marketing teams on strategic thinking, brand positioning, marketing plans, decision-making, and marketing analytics.

Graham brings his vast experience to his brand consultant role. Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award. Also, Graham has four Effie advertising awards.

In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review. In 2022, he was named one of the most influential leaders by Tycoon magazine.