As brand consultants, we use our unique brand playbook tools to push you to think differently and open you up to see new possibilities for your brand.
Everyone on your team must describe your brand in the same way–every executive, employee, and partner. We will help define a brand positioning that your consumers will love, summarized by a brand idea that serves as your 7-second pitch. Everyone must know their specific role in delivering the brand to the consumers.
We will build a strategic brand plan that everyone can follow, using the plan as a decision-making tool to force you to focus on the activities that win over consumers and eliminate the unimportant opportunities that get in your way.
As a brand consultant, we will help you find new growth by creating a brand your consumers will love. We will help define your ideal consumer, build a brand positioning that is balanced with functional and emotional benefits, find a brand idea you can stand behind, and write a strategic brand plan that everyone in your company can follow.
Our brand management training program will challenge brand leaders to think, define, plan, execute, and analyze, always focused on driving brand growth. With 20 years working on many of the world’s best brands, I will teach you everything I know. You will have access to the high quality training the best companies receive.
With our brand training program, we promise to make brand leaders smarter. We teach how to think strategically, how to define your brand positioning, how to write a brand plan, make decisions on advertising and how to analyze your brand.
Our readers tell us they reach for Beloved Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand.
Over 90% of our Amazon reviews receive five-star ratings, and Beloved Brands has spent numerous weeks as a #1 bestseller in brand management.
Our readers tell us they reach for B2B Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand.
With B2B Brands, we want to challenge you with questions that get you to think differently about your brand strategy. Our process for defining your brand positioning will open your mind to new possibilities for how you see your brand.
We will show you how to write a brand plan that everyone can follow so they know precisely how they can contribute to your brand’s success.
We will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough communications.
You will learn new methods to analyze the performance of your brand with a deep-dive business review.
Our B2B Brands playbook offers a variety of B2B case studies and examples to help the B2B marketing professional learn new methods.
A brand positioning statement starts with the consumer target your brand will serve. It should focus on the emotional and functional benefits your brand will stand for. A smart brand positioning statement should narrow the target to those consumers who are most capable of loving what the brand does.
A smart brand plan gets everyone on the same page. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. I will show how to write a brand plan, with brand plan examples and we have a brand plan template.
