At Beloved Brands, we help you find new growth for your brand and we make your brand team smarter.  

brand consulting

Everyone should know what your brand should stands for, including every customer, employee, or partner. As a brand consultant, we make sure that everyone on your team knows the strategies that you invest in and know their role in delivering those strategies.  

We advise you in defining your brand and figuring out the best possible future for your brand

In the beginning of our Beloved Brands process, we start by defining your perfect customer profile. From there, we build a brand positioning that is balanced with functional and emotional benefits, and then summarized by a brand idea that can be echoed by every employee. 
We help you make decisions in building a strategic brand plan that everyone in your company can follow. 

I know the best answers are in you. My role as a brand consultant is to help you find those answers and turn them into smarter brand strategy so you can win.

Brand Consulting Services

Our brand training program will make your marketing team smarter, so they make the right decisions and produce exceptional work that leads to higher growth for the brands they work on. 

We make your people smarter so they deliver their best possible performance on your brand

At Beloved Brands, we train marketers on the best ways to think, define, plan, execute and analyze. 

Your marketing team will learn how to think strategically, how to define your brand positioning, how to write a strategic brand plan, how to make smart, creative decisions on advertising, and how to analyze your brand. 

Our Beloved Brands marketing excellence program makes brand leaders smarter to help them reach their full potential so they will deliver stronger growth on their brands. 

Brand Training programs
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What our clients have to say

I reached out to Beloved Brands while searching for a brand consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he quickly understood our business model, our unique operating system, and our cultural challenges. Graham is an incredible listener who has a talent for quickly synthesizing information and steering people towards finding their own solutions and owning them instead of just giving people answers.
Brand Consulting
Keith Gordon
President, NFL Players Inc
Beloved Brands has helped Shell accelerate our journey towards building an emotional connection with our customers. For Shell, the transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization. As a brand consultant, Graham has been instrumental in enabling the change, building long-lasting marketing competencies of our teams.
Brand Strategy
Gyongyver Menesi-Bondar​
Head of Marketing, Shell Asia-Pacific
Beloved Brands Consulting Training

At Beloved Brands, we have worked with some of the best brands across many industries and around the world, including the NFL Players Association, Shell, National Geographic, Slack, the Mayo Clinic, Pfizer, Alexion, Loblaws, Jack Links, Hershey’s, Capital One, Advil, Bush’s beans, 3M, Henkel, Shopper’s Drug Mart, the NBA, Reebok, Miller beer, Wise chips, and Honda. 

We have done work in the US, UK, Canada, Australia, New Zealand, Germany, Saudi Arabia, Mauritius, the Maldives, China, and Thailand. 

brand templates

Our brand management templates reflect the work we do as a brand consultant. We include template PowerPoint presentations for:

  • brand plans
  • brand positioning
  • business reviews

Our brand templates will enable you to run your brand

With each brand management template, we have blank slides with key definitions and completed slides using relevant brand case studies. You can put them all together in our brand toolkits. 

We have brand template options for consumer-facing brands, B2B, and healthcare. 

Brand templates

Beloved Brands is the playbook to keep at your fingertips

Our readers tell us they reach for Beloved Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand.

To start, we will challenge you with questions that get you to think differently about your brand strategy. Then, we take you through our process for defining your brand positioning. 

The brand playbook to keep at your fingertips

Next, we will show you how to write a brand plan that everyone can follow.  

Moreover, we will show you how to run the creative advertising process. 

Finally, you will learn new methods to analyze the performance of your brand with a deep-dive business review.

Beloved Brands has spent many weeks on the bestseller list for brand management books, with over 90% of reviewers giving Beloved Brands a 5-star rating. 

 

beloved brands book
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Graham Robertson is one of the voices of today's brand leaders

Graham Robertson Beloved Brands

As the founder of Beloved Brands, Graham has been a brand advisor to the NFL Players Association, Shell, Pfizer, Honda, The Mayo Clinic and many other organizations.

He is known to assist leaders in defining your brand and figuring out the best possible future for your brand. Graham has trained some of the world’s best marketing teams. He will make your people smarter, and they’ll deliver their best possible performance on your brand.

Graham builds on his real-world marketing experience

Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has been recognized for his contributions in marketing by winning Marketing Magazine’s Marketer of the Year award, as well as four Effie advertising awards.

In 2020, Graham was ranked one of the top ten CMOs by The Silicon Review and in 2021, he was recognized as one of the most inspirational leaders in business by Tycoon Magazine.

He loves what he does and hopes that it shows

Graham shares his passion to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand, or an agency in New York.

His bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love. This playbook provides a step-by-step plan for any marketer who has to get things done and wants to set their brand up for success. Online reviews for Beloved Brands are overwhelmingly positive, with over 9 out of every 10 reviewers giving it a 5-star rating.

Brand consulting

Contact Information

Graham Robertson

Email: graham@beloved-brands.com

Phone: 416 – 885 – 3911