We build brands that your consumers will love and we make brand leaders smarter.
We are a Boutique Brand consulting firm
As a brand consultant, we tackle your most challenging business issues and help unlock new brand growth
Consulting Services
Here's a quick video explaining our Beloved Brands consulting services.
Our marketing training programs will make your brand leaders smarter, to help realize their full potential
Marketing Training
Our marketing training programs make brand leaders smarter
BELOVED BRANDS
The playbook for how to build a brand your consumers will love.
Learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution and analyze the performance of your brand.
B2B BRANDS
The playbook for how to build a B2B brand your customers will love.
Our second book focuses on B2B type brands, with specific models to help B2B brand leaders find growth. You will learn to think, define, plan, execute and analyze your brand. Each model is supported with B2B case studies.
What our clients have to say
I reached out to Beloved Brands while searching for a strategic consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he was able to quickly understand our business model, as well as our unique operating system and cultural challenges. He’s an incredible listener who has a talent for quickly synthesizing information and steering people towards finding their own solutions and owning them as opposed to just giving people answers.
Keith Gordon
President of NFL Players Inc.
Beloved Brands has helped us accelerate our journey towards building emotional connection with our customers. The journey of transformation from a traditional tactical driven marketing approach to a Brand and Experience Driven marketing approach is enormous and requires changes at all levels of the organization. Graham has been instrumental to enable the change, building long-lasting marketing competencies of our teams. He spent time with our diverse Asia teams. He has been one of us, understanding our business, our challenges, and able to quickly connect with relevant examples and stories.
Gyongyver Menesi-Bondar
Head of Marketing Strategy, Shell Asia Pacific
I worked with Graham on a training session for my strategic planning team in Nigeria. It was a great experience! Graham was very personal and quite appreciated by the team. His knowledge base is quite vast and practical, he literally helped to upgrade my Strategy Team significantly. He clearly is a very sound marketing guru with many years of experience, which he brought to bear in the training modules. He took us on several modules from Strategic Thinking to Brand Management. Graham is a great developer, and I would love to work with him again. I highly recommend his work, and his blog, on which he is quite prolific.
Feyi Olubodun
Head of Strategic Planning, Publicis Nigeria
Meet Graham Robertson, founder of Beloved Brands
Graham Robertson is one of the voices of today’s brand leaders.
As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He’s helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham’s purpose is to use his marketing experience and provocative voice to get marketers to think differently about their brands, and to explore new ways to grow.
In his 20-year marketing career, Graham led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. Most noteworthy, he won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards.
Graham will challenge you to find new growth.
