Our readers tell us they reach for B2B Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand.
With B2B Brands, we want to challenge you with questions that get you to think differently about your brand strategy. Our process for defining your brand positioning will open your mind to new possibilities for how you see your brand.
We will show you how to write a brand plan that everyone can follow so they know precisely how they can contribute to your brand’s success.
We will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough communications.
You will learn new methods to analyze the performance of your brand with a deep-dive business review.
Our B2B Brands playbook offers a variety of B2B case studies and examples to help the B2B marketing professional learn new methods.