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Most marketers think of the type of consumers they want to attract. Why not change your thinking and go after those consumers who are already motivated by what your brand offers? So instead of asking, “Who do we want?” you should be saying, “Who wants us?” In this article, I will show you a few […]
We believe a good marketing plan helps make decisions to deploy the resources and provide a roadmap for everyone who works on the brand. You will learn how to write each component of the marketing plan, looking at brand vision, purpose, values, goals, key Issues, strategies, and tactics. We provide marketing plan definitions and marketing […]
The best brand leader plays a most crucial role in the creative advertising process. While they are not designed to be experts, they need to know enough to make advertising decisions, but never enough to do the work. With the increasing speed of advertising, brand leaders have taken one step in and often find themselves […]
In my 20 years of my CPG Marketing career, I must have interviewed 1,000 potential Assistant Brand Managers. I was lucky to have hired some of the best, who have gone on to have significant marketing careers and I became notorious for asking for some of the toughest questions, some even bizarre. I always asked […]