As your trusted brand advisor, we will help find new growth by creating a brand your consumers will love. We will help define your consumer, build a brand positioning that is balanced with functional and emotional benefits, and write a strategic brand plan that everyone in your company can follow.
Graham Robertson founded Beloved Brands in 2010 with a purpose to use his marketing experience and provocative voice to get marketers to think differently about their brands, and to explore new ways to grow.
For over a decade, Graham has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, The Mayo Clinic, Miller beer and Pfizer. He’s helped train some of the best marketing teams around the world, teaching strategy, brand positioning, brand plans and advertising.
We believe the best answers are inside you. Our role is to get those answers out and make them even smarter.
Graham brings his experience into every client engagement. Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing.
He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award, and four Effie advertising awards.
Graham’s bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love.
In 2020, Graham has been named one of the top 10 CMOs by the Silicon Review.
Our brand management training makes brand leaders smarter, so they can reach their full potential. Our brand management training programs focuses on the fundamentals of strategic thinking, brand positioning, brand plans, judging marketing execution and analytical skills.
What our clients have to say
The purpose of the Beloved Brands playbook is to make you a smarter brand leader so your brand can win in the market.
You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
The B2B Brands playbook is designed for the B2B marketing professionals, looking to become to smarter brand leaders to help your brand win in the market. We include many B2B brand examples to help bring home the principles.
You will learn how to think strategically, define your brand with a B2B positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.