At Beloved Brands, our purpose is to help brands find a new pathway to growth.
We believe the more love your brand can generate with your most cherished consumers, the more power, growth, and profitability you will realize in the future.
We think the best solutions are likely inside you already, but struggle to come out. Our unique playbook tools are the backbone of our workshops. We bring our challenging voice to help you make decisions and refine every potential idea.
We start by defining a brand positioning statement, outlining the desired target, consumer benefits and support points the brand will stand behind. And then, we build a brand idea that is simple and unique enough to stand out in the clutter of the market, motivating enough to get consumers to engage, buy and build a loyal following with your brand.
We will help you write a strategic brand plan for the future, to get everyone in your organization to follow. It starts with an inspiring vision that pushes your team to imagine a brighter future. We use our strategic thinking tools to help you make strategic choices on where to allocate your brand’s limited resources.
Our brand playbook methodology will challenge you to unlock future growth for your brand
- Our workshop process will challenge you to think strategically to explore new ways for your team to unleash future brand growth.
- We will define your brand with a winning brand positioning statement that motivates consumers to buy, and gives you a competitive advantage to drive future growth. We will create a brand idea to inspire and focus your team.
- We build a brand plan to help you make smart focused decisions, so you can organize, steer, and inspire your team towards higher growth.
- We advise on advertising, to find creative that drives branded breakthrough and use a motivating messaging to set up long-term brand growth.
- Our deep-dive assessment will give you the knowledge of the issues facing your brand, so you can build a smart plan to unleash future growth.
- Our brand training program will make your brand leaders smarter, so you have added confidence in their performance to drive brand growth.
To learn more about our coaching, click on this link: Beloved Brands Strategic Coaching
To learn more about our training programs, click on this link: Beloved Brands Training
It is our core beliefs that guide us
The best answers are inside you already. We never give you the answer, just questions that challenge your answers to be better.
Focus will make you bigger, not smaller. Focus on consumers who can love you, with one message, and few strategies.
Investing in your people pays off. Having smarter people will produce better work that will lead to higher brand growth.
Never settle. If you don’t love the work you do, how can you expect your consumer to love your brand?
Your brand’s reputation is delivered by your people. Use your brand idea to steer everyone who touches your brand.
Graham Robertson is the founder and CMO of Beloved Brands
Graham Robertson is one of the voices of today’s brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links and Pfizer. He’s helped train some of the best marketing teams on strategy, brand positioning, brand plans and advertising. Graham’s purpose is to use his marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow.
In his marketing career, Graham led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards.
As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He’s been a guest writer for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills.
I am excited to announce the release of my new book, Beloved Brands.
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love.
You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution and analyze the performance of your brand through a deep-dive business review.
To order the e-book version or the paperback version from Amazon, click on this link: https://lnkd.in/eF-mYPe
If you use Kobo, you can find Beloved Brands in over 30 markets using this link: https://lnkd.in/g7SzEh4
You have my personal promise to help you solve your brand building challenges. I will give you new thinking, so you can unlock future growth for your brand. If you need our help, email me at graham@beloved-brands.com or call me at 416 885 3911
