Our Healthcare Brand Toolkit includes healthcare versions of our Brand Plan template, Brand Positioning template and Business Review
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If you are a healthcare marketer, our Healthcare Brand Toolkit will give you every template slide you need to run your brand
Learn about Brand Positioning
To find your ideal brand positioning statement, you want to find the space that is most motivating to consumers. And, find the space that is most ownable for your brand. Our brand positioning statement process starts with a defined consumer target your brand will serve. Then, we focus on the emotional and functional benefits that differentiate your brand. Further, we use support points to help differentiate your brand from competitors.
Learn about brand plans
A strategic brand plan gets everyone on the same page, including senior management, sales, product development, customer service and your agency partners. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. Throughout this article, I will show how to write a brand plan, with a few brand plan examples. And, we have a brand plan template you can purchase.
Our virtual Brand Management Mini MBA gives you access to our world-class brand training
- Learn about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics. We provide 36 training videos that allow you to learn at your own pace, whether you want to complete them in one week or one year.
- We provide reading from our bestselling Beloved Brands playbook, a Brand Management workbook to try out each of the exercises, and a download of our Brand Toolkit with all the PowerPoint slides you can use for your presentations.
- Learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience from Johnson & Johnson, General Mills, Coke, and Pfizer. For over a decade, Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.
Our Brand Management Mini MBA is a virtual brand training certificate program designed for ambitious marketers in the real world. Upon completion, you will earn a certificate that will solidify your resume and LinkedIn profile.