If you are running a brand in pharma, medical equipment, hospitals, OTC, or consumer healthcare, our Healthcare Brand Toolkit is designed for you. Get 120+ slides for PowerPoint that have templates for presentations on business reviews, brand positioning, and everything you need to present your brand plan. And, you get slides for a creative brief, brand concept, and brand story. Our Healthcare Brand Toolkit includes a fully completed example to follow and a set of blank slides where you can write your own thoughts and ideas.
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Our Healthcare brand toolkit includes a Healthcare brand plan template that have both the strategic and execution plan slides you need to run your brand. We include our one page summaries for the Healthcare Brand Plan and Healthcare Brand Strategy Roadmap. You will get ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. To illustrate, click on any of the photos below to see each presentation template page.-
Our Healthcare brand toolkit includes ideal Healthcare Brand Positioning template with the best way to show the Patient and Medical target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief. We include a fully completed examples to help you follow along, plus blank slides with definitions for you to complete your own presentation. These slides provide a great opportunity to create a brand book.
Our Healthcare brand toolkit includes business review slides to dig in on the marketplace, consumers, channels, competitors, and the brand. For each of the five sections, you focus on should have about 3 – 5 slides. Below, you will see an example of the business review slide template.
Healthcare marketing can be more challenging than other types of businesses. Rarely do we think of one customer. Instead, we focus on many types of customers. Some healthcare brands may need to focus on the end consumer or patient. B2B healthcare brands need to focus on healthcare professionals who are end users who need the to perform their jobs.
Pharma marketers or OTC brands may focus on the healthcare professional as the decision-makers on behalf of their patients. And, it could even get more complex when the focus should be the parents of younger children or the adult child looking after a senior parent. For healthcare marketers, we teach how to think strategically, how to use brand positioning, how to build a marketing plan, how to make marketing execution decisions, and how to analyze the brand.
Regardless, healthcare marketers must use their brand positioning to establish a reputation and create a bond with customers. Healthcare decisions by customers are much more emotional, yet too many healthcare companies focus on product features as the main differentiator and use price as their usual deal closer.
Our brand management templates include PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.
Our Brand Management Mini MBA is a virtual brand training certificate program designed for ambitious marketers in the real world. Upon completion, you will earn a certificate that will solidify your resume and LinkedIn profile.