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Based on my marketing career at the highest levels of brand management at Johnson and Johnson, I worked on OTC, consumer healthcare, and pharmaceuticals. As a brand consultant to many leading healthcare brands, I designed our Healthcare Brand Toolkit based on what I used to present my brand strategy to senior executives. As a brand consultant, I still use these slides on many of the world’s best brands. It is perfect for brand managers, founders, and brand consultants who want to make an impactful presentation that impresses any boss or clients.
As I moved up the corporate ladder at esteemed organizations like J&J and Pfizer, I honed my expertise by developing numerous brand plans. And at the VP level, I was in charge of evaluating and approving countless others. With this depth of experience, I’ve gained a clear understanding of what leaders look for and the elements that make a brand plan truly compelling. Our brand toolkit template is designed to make your brand plan stand out and impress even the most discerning bosses
To illustrate the depth and effectiveness of our Healthcare Brand Toolkit, we’ve incorporated real-world examples from brands like Gray’s QuitFix, an OTC or Pharma brand. The toolkit is a culmination of essential elements for creating a detailed brand plan that resonates with your team and propels your brand toward its objectives. Take a look below:
With a decade as a brand consultant, I’ve been privileged to strategize for iconic names like Pfizer, J&J, BD, and the Mayo Clinic. Each brand’s unique identity and challenges have enhanced my understanding of what truly makes a brand resonate. Drawing from these experiences, our Healthcare Brand Toolkit presents the ultimate brand positioning templates to position your brand at the pinnacle of its potential.
With our Heahtlcare Brand Toolkit at your side, you’re not just creating a brand positioning; you’re sculpting a brand legacy. The distinctiveness and persuasiveness inherent in our templates ensure your brand not only stands apart from competitors but also forges an unforgettable imprint. To illustrate, we’ve incorporated real-world examples from brands like Gray’s QuitFix, exemplifying the potential of a well-executed brand positioning.
In my tenure at J&J, an annual deep-dive business review was a ritual – a meticulous exercise that held the power to transform brand trajectories. With 15 dynamic brands under my stewardship, I’ve meticulously reviewed hundreds of these evaluations. The insights gleaned from these reviews have been instrumental, allowing me to discern precisely what decision-makers seek and ensuring the information presented is both impactful and actionable. Our Healthcare Brand Toolkit includes a Healthcare Business Review Templates, meticulously curated from years of hands-on experience.
To showcase the depth and versatility of our templates, delve into the example slides from the Marketplace review tailored for Gray’s QuitFix, a pharma or OTC brand. With our Healthcare Brand Toolkit, your business review will not just meet expectations, it will exceed them, charting a course for brand supremacy.
Our brand toolkit for healthcare brands is our most comprehensive template, helping you communicate your brand plans, brand positioning, business review, and creative briefs.
Our brand plan template offers slides for vision, purpose, analysis, key issues, strategies, and execution plans, ensuring a thorough approach to your brand’s development. The brand positioning template guides you through defining your target profile, crafting a brand positioning statement, and developing a unique brand idea, concept, values, story, credo, and creative brief. Finally, our business review template provides slides for in-depth analysis of the marketplace, customers, competitors, channels, and your brand.
Our Brand Consulting Toolkit provides all the necessary templates, allowing you to streamline your process and concentrate on your clients! We have combined our brand toolkits in one package.
M A R K E T I N G B O O K
I have a special spot in my heart for healthcare marketing having spent 12 years between Pfizer and Johnson and Johnson, working on OTC (Over-The-Counter), customer healthcare, and prescription brands. I have worked with many healthcare brands during my decade of consulting, including OTC, pharmaceutical, medical equipment, leading hospitals, and scientific discovery brands.
Based on my passion for healthcare, I created our Healthcare Brands playbook to share my experience to help you run a healthcare brand. In our playbooks, we explain how the concept works and provide examples to bring it to life. Every example I use will be a healthcare brand.
You will see many examples based on different types of healthcare brand models. We have a pharmaceutical model that convinces healthcare professionals (HCPs) to recommend our brand to their patients. We have OTC (over-the-counter) and consumer healthcare brands who use the influence of HCPs, and then battle competitors at the retail shelf.
Moreover, we include a business-to-business (B2B) healthcare brand whose customers are healthcare professionals, hospitals, or medical offices. Choose your business model based on how your customer wants to buy, not how you want to sell. As brands mature, you might evolve into multiple models for your brand.
Join us on a journey of unleashing your potential as a healthcare marketer with our Healthcare Brands playbook, which is filled with a wealth of knowledge and insights. You’ll have access to healthcare brand case studies and examples that will help you learn new techniques and strategies. Our playbook has received a remarkable overall rating of 4.8 out of 5 from Amazon reviewers, proving the effectiveness and value it brings to healthcare marketing professionals.
So, come along with us and explore the vast opportunities and possibilities in the healthcare industry. It’s time to elevate your healthcare brand and make a positive impact on the lives of your customers.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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