If you are managing a brand or a consultant helping your clients, our brand positioning template will help you keep your team aligned. Inside, you will find a fully-featured template for outlining your target profile, brand positioning statement, brand idea, concept, values, story, credo, and creative brief. A completed example to serve as a guide and a set of blank slides with definitions for you to customize and create your own presentation. These slides provide an ideal opportunity to develop a brand book that will help you to communicate your brand’s purpose, values and positioning to your target audience.
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I have seen brand positioning presentations get out of control when there are too many slides in your presentation and there is no clear structure. When a brand positioning presentation gets complicated and loses its clarity it can be difficult to watch. That’s when senior management raises objections and questions your plan.
To illustrate, click to see Brand Positioning template slides.
We have created an ideal Brand Positioning template with the best way to show the target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief. We include a fully completed examples to help you follow along, plus blank slides with definitions for you to complete your own presentation.
Click on any of the examples below
Click on any of the examples.
Our comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
As a bonus, we include reading on strategic thinking and how to write brand plans from our Beloved Brands playbook. Many of our models are included in our brand management templates.
The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. In addition, we have separate slides for a sales forecast, financials, and activity calendar.
Our brand positioning template includes slides for your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information. And, we provide a fully completed brand toolkit using Gray’s Cookies.
If you are looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos that allows you to learn on your own schedule.
We provide chapters of our playbook ‘Beloved Brands’ and workbooks to complete the exercises in real-time. Once you master the skills, you can use our Brand Toolkit ($200 value) which includes every slide you need to run your brand.