Our brand positioning template is designed for those leading a consumer brand or if you are a consultant helping your own clients.
To start, you will get slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
As well, we provide formatted blank slides with key marketing definitions where you can insert your own brand positioning. In addition, we provide a full example using Gray’s Cookies. To help you with our brand positioning presentation template, everything is organized and ready for your input.
Our brand positioning presentation template
Looking at all the brand positioning tools we have introduced throughout our Beloved Brands playbook, below is an ideal process for how to lay out the slides to create your ideal presentation, whether to sell-in your positioning ideas to management, or setup a brand book.
How to build your own brand positioning statement
1. Who is the consumer target?To start, define slice of the population is the most motivated by what your brand offers? Do not just think about who you want, but rather who wants your brand.
2. Where will you play?
Next, consider the competitive set that defines the space in the market your brand competes in? Brand positioning is always relative to who you compete against. For instance, a brand is never fast. But, it should be faster.
3. Where will you win?
Most importantly, what is the main promise you will make to the consumer target? It should make your brand stand out as interesting, simple, unique, motivating and own-able. Do not talk about what you do. (features) Talk about what the consumer gets (functional benefits). And, talk about how the brand makes them feel. (emotional benefits)
4. Why should they believe us?
Finally, lay out the support points and features are needed to back up the main promise. Moreover, these support points should close any potential doubts, questions or concerns the consumer has after hearing the main promise.
You can also buy our ideal Brand Plan template
- Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
- Brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
- Access to our one-page brand plan and our one-page Brand Strategy Roadmap.
Explore all our brand management templates
Our brand management templates includes PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.