Description
Get our ideal Brand Positioning presentation template which you can now get in a downloadable PowerPoint file.
- The PowerPoint template file includes formatted blank slides with key marketing definitions where you can insert your own business review.
- Our brand positoning presentation template includes slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
- Everything is organized and ready for your input.
Our brand positioning presentation template focuses on the consumer target your brand will serve and the emotional and functional benefits your brand will stand for. If you don’t position your brand the way you want, then your customers and competitors will do it for you, and you might not like their answers. A smart brand positioning statement should narrow the target to those consumers who are most capable of loving what the brand does.
The best brand leaders target a specific motivated consumer audience and then define their brand around a brand idea that is interesting, simple, unique, motivating and ownable. Brand Positioning starts by building a consumer profile and using our consumer benefits ladder, with functional and emotional benefits. From there, we explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept.
To read our story for how to write a brand positioning statement click below:
How to create a winning brand positioning statement
You can also read our story for how to come up with a brand idea:
How to use your brand idea to drive every part of your organization
