Big production, intricate story line, little boy doing something for someone else at Christmas with a slight tear. Sure sounds like John Lewis, right? This year, John Lewis left the door wide open with their slightly boring bouncing dog ad. Marks and Spencer appears ready to steal the best in show prize away.
Here’s the latest Christmas ad for 2016, for Marks and Spencer of the UK. This is a very appealing modern-day take on Santa and of course Mrs Claus, who comes across as modern, empowering with a make-it-happen attitude. Helicopters, GPS and stylish red suit. And if you look very closely, Mrs Claus is reading “Fifty Shades of Red” at the end. All the modern appeal and yet, we have a very simple old-fashioned story of a boy trying to do something nice for his sister. Well done Marks and Spencer. I would give this spot a solid 7.5/10 on the Christmas ad scale. Light on branding, but good solid story-telling in a modern sense. A slight tear at the end. And, most importantly, you just beat John Lewis.
So far, the best ad of the holiday season goes to Burberry, with a fabulous spot. I give this spot a 9.5/10. This Burberry spot will be hard to beat. Click to read below.
Normally, I would rate the John Lewis spots in the 9/10 range, however 2016 falls flat a 5.5 out of 10. Sad to even think that. I am already looking forward to a better 2017 ad from them. To read our story on this year’s John Lewis ad, click on the link below:
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