With social media, digital advertising, and search media, marketing is moving faster than ever. You still need a creative brief; however, you might need to try our Mini Creative Brief. We are seeing things speed up, with opportunities coming to brand leaders who need quick decisions and execution.
If your brand has a robust Brand Communications Plan, you can confidently create a Mini Creative Brief in 20 to 30 minutes. With its clear objective, consumer target and insight, and main message, this Mini Creative Brief will be a strong foundation for your marketing efforts.
Going too fast sometimes takes too long. With the explosion of media options, timing is everything. Unfortunately, there are too many “phone call briefs” happening. Even worse, no brief at all. Slowing down will make you go faster.
Mini Creative Brief - Table of Contents
Mini Creative Brief template
Without a brief, too many things could go wrong. When you see the creative options, you must rely on your memory and instincts. When you try to present it to your boss, there is nothing to guide them through their decision-making. One round of rejection by your boss, and you will be wondering why you did not just take the 20-30 minutes to organize your thoughts and write a Mini Creative Brief.
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But we won’t just leave you with ideas – we’ll show you how to turn them into action. Learn how to write a brand plan that everyone can follow, ensuring that all stakeholders are aligned and contributing to your brand’s success. We’ll walk you through the creative execution process, from writing an inspiring brief to making smart and breakthrough decisions.
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Take a read through our sample chapter on strategic thinking
Mini Creative Brief examples
Mini Creative Brief - B2B brand example
Mini Creative Brief - B2B industrial brand example
Mini Creative Brief - Healthcare brand example
Mini Creative Brief - Retailer brand example
Mini Creative Brief - Entertainment brand example
Mini Creative Brief - DTC brand example
Creative Brief examples
To illustrate, click on any of the creative briefs below to zoom in.
Alcohol, beverages
To illustrate, click to zoom in on the Creative Brief example.
Pharmaceutical
In addition, click to zoom in on the Creative Brief example.
B2B Industrial
To illustrate, click to zoom in on the Creative Brief example.
Medical Equipment
In addition, click to zoom in on the Creative Brief example.
Media Brief
Using the same work you used on your creative brief helps build a media brief.
To illustrate, click to zoom in on the examples of a Creative Brief and a Media Brief.
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