As marketing goes faster, use our mini creative brief

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With social media, digital advertising and search media, marketing is moving faster than ever. You still need a creative brief; however, you might need to try our mini creative brief. We are seeing things speed up, with opportunities come to brand leaders need quick decisions and even faster execution.

If your brand has a solid brand communications plan, you should be able to create a mini creative brief with a clear objective, consumer target and insight, the desired response, and the main message.

Going too fast sometimes takes too long. With the explosion of media options, timing is everything. Unfortunately, there are too many “phone call briefs” happening. Even worse, no brief at all. Slowing down will make you go faster.

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Mini Brief

Without a brief, too many things could go wrong. When you see the creative options, you have to rely on your memory and instincts. When you try to present it to your boss, there is nothing to guide them through their decision-making. One round of rejection by your boss, and you will be wondering why you did not just take the 15-30 minutes to organize your thoughts and write a mini brief.

To illustrate, click on either diagram to see our Creative Brief template.

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the playbook for how to create a brand your consumers will love

Covering every aspect of brand management, it is no wonder that our readers reach for Beloved Brands multiple times each week to guide them through the challenges of day-to-day brand management.

Get ready for a mind-bending journey as we take you on a deep dive into your brand strategy. We’ll challenge you with thought-provoking questions designed to shake up your thinking and help you see your brand in a whole new light. And our unique process for defining your brand positioning will leave you with fresh ideas and new possibilities for how to differentiate your brand.

But we won’t just leave you with ideas – we’ll show you how to turn them into action. Learn how to write a brand plan that everyone can follow, ensuring that all stakeholders are aligned and contributing to your brand’s success. We’ll walk you through the creative execution process, from writing an inspiring brief to making smart and breakthrough decisions.

And when it comes tao analyzing your brand’s performance, we’ve got you covered. Our innovative methods will help you dive deep and uncover insights you never knew existed, giving you the knowledge you need to make the best decisions for your brand’s future.

But don’t just take our word for it – our Amazon reviews speak for themselves.

With over 85% of our customers giving us a glowing five-star rating and an overall rating of 4.8 out of 5.0, we know we’re doing something right. And with numerous weeks as the #1 bestseller in brand management, you can trust that we have the experience and expertise to help you achieve success.

Ready to join the ranks of the Beloved Brands community? Order our book on Amazon, Rakuten Kobo, or Apple and start your journey towards brand success today.

Take a read through our sample chapter on strategic thinking

Examples of Mini Briefs

Below, are a couple of examples of the Mini Brief, for B2B and Healthcare brands.

B2B brand example

Healthcare brand example

To illustrate, click on either diagram to see our Creative Brief template.

Creative Brief examples

To illustrate, click on any of the creative briefs below to zoom in.

Alcohol, beverages

To illustrate, click to zoom in on the Creative Brief example. 

Pharmaceutical

In addition, click to zoom in on the Creative Brief example. 

B2B Industrial

To illustrate, click to zoom in on the Creative Brief example. 

Medical Equipment

In addition, click to zoom in on the Creative Brief example. 

Media Brief

Using the same work you used on your creative brief helps build a media brief.

To illustrate, click to zoom in on the examples of a Creative Brief and a Media Brief. 

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beloved brands

the playbook for how to create a brand your consumers will love

With our Beloved Brands playbook, you will learn to think strategically, define your brand positioning, write a marketing plan, make execution decisions, and analyze your brand. Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that 89% of online reviewers have rated Beloved Brands a 5-star. As a result, Beloved Brands has been a #1 bestseller in brand management. We also have the B2B Brands playbook and our Healthcare Brands playbook

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As a marketing team leader, you know that your team’s success is essential for your company’s growth. Our Beloved Brands marketing training gives your team the skills they need to make strategic decisions, produce exceptional work, and drive business growth. They will learn to define brand positioning, write effective plans, improve brief writing, make informed execution decisions, and analyze their brand’s performance.

We have designed our marketing training program to build the fundamental skills to help your team reach their full potential. We will work with your team to help them learn to take on Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. 

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