Description
Our Brand Toolkit is our most comprehensive Powerpoint template with every slide that you need to run your brand
If you are running a brand or you are a consultant who helps your clients, our Brand Toolkit has every template you need to do your job. The PowerPoint file includes formatted blank slides that have key marketing definitions where you can insert your own brand information and we have a fully completed template you can follow.
Our Brand Toolkit includes:
- The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. We include separate slides for a sales forecast, financials, and activity calendar.
- In our brand positioning template, we include slides you can use to demonstrate your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
- The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
Below are the template slides we include in our Brand Toolkit
Brand Plan template
Brand Positioning template
Business Review template
To illustrate, click on any of these presentations to zoom in.
Brand Plan template
Strategic Brand Plan | Marketing Plan
Our brand toolkit includes marketing plan template that have both the strategic and execution slides you need to run your brand. You will get ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand toolkit starts with our one-pagers for the Marketing Plan and the Brand Strategy Roadmap. And, we offer slides for your financials and sales forecast building blocks.
We have PowerPoint slides you can use for advertising, social media and search, event sampling, new product launch, new product pipeline, competitive defence plan, merchandising and in-store sampling, customer marketing, promotions.
Brand Positioning template
Brand Positioning template | Brand Book
Our brand toolkit includes ideal Brand Positioning template with the best way to show the target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
We include a fully completed examples to help you follow along, plus blank slides with definitions for you to complete your own presentation. These slides provide a great opportunity to create a brand book.
Business Review template
Business Review | Brand Audit
Our brand toolkit includes slides to dig in on the marketplace, consumers, channels, competitors, and the brand. For each of the five sections, you focus on should have about 3 – 5 slides. Below, you will see an example of the marketplace slide template.
Add the Brand Toolkit to your cart
Get the toolkit that works for your brand
We offer a wide range of marketing templates to help you run your brand
Our brand management templates include PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.
Brand Plans
Brand Positioning
Business Review
Brand Plans for B2B
B2B Brand Positioning
Business Review for B2B
Brand Plans for Healthcare
Brand Positioning for Healthcare
Business Review for Healthcare
Plan on a Page
Monthly report
Creative Briefs
Marketing skills
Learn the Brand Positioning skills
To find your ideal brand positioning statement, you want to find the space that is most motivating to consumers. And, find the space that is most ownable for your brand.
Our brand positioning statement process starts with a defined consumer target your brand will serve. Then, we focus on the emotional and functional benefits that differentiate your brand. Further, we use support points to help differentiate your brand from competitors.
To illustrate, click on the diagram to zoom in.
Click to learn about brand positioning
Learn the marketing plans skills
A strategic marketing plan gets everyone on the same page, including senior management, sales, product development, customer service and your agency partners. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics.
Throughout this article, I will show how to write a brand plan, with a few brand plan examples. And, we have a brand plan template you can purchase.
To illustrate, click on the diagram to zoom in.
Click to read about our marketing plan story
Brand Management Mini MBA certificate
If you are looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos that allows you to learn on your own schedule.
Our marketing programs What type of marketer are you?
We believe that marketers learn best when they see our marketing concepts applied to brands that look like their own. We have come up with specific examples – consumer, B2B and healthcare – to showcase our marketing tools. Click on the icon below to choose your interest area.
