Tesla case study: How desire creates and solves many problems
Our Tesla case study shows how Tesla has created such an intense desire among consumers that it caused some problems, but certainly solved many others. […]
Financial calculations that every marketer needs to know
This article will lay out the financial calculations that marketers need to know. The first financial calculation includes how to calculate the profit impact from […]
Advertising Skills: What makes someone great at advertising?
To improve your advertising skills, learn to use your fast, emotional thinking, that engages the instinctual side of your brain. Essentially, make quick-twitch intuitive decisions […]
Maslow’s Hierarchy helps understand the needs of consumers
Maslow’s hierarchy of needs provides a smart logic and focus on understanding your consumers’ needs. The best marketers gain comfort in exploring the psychology models […]
Marketers need to see how the marketing math of their brand works
As we execute, we must be able to see the marketing math, and how it links back to the market impact and the performance result. […]
The 15 best Christmas ads I have ever seen
Christmas is a great time to drive home the connection between consumers and the brand. Get your consumer into an emotional state, and hopefully, those […]
John Lewis Christmas ad tells us to give a little love
The new John Lewis Christmas ad for 2020 is out and celebrates the love we share by doing the little things for one another. Their […]
How your brand idea should steers everyone who works on the brand
When your brand idea is interesting and simple, it helps to gain quick entry into the consumer’s mind, so they will want to engage and […]
Coca-Cola case study: Lessons from the best Coke ads of all time
Over the past 100 years, Coca-Cola has been the best advertising brand. Sure, Nike and Apple have battled for the best over the past 40 […]
The difference between a disruptor brand and a challenger brand
Every day I see people mess up by randomly using the key marketing words disruptor brand and challenger brand. I guess these words seem to […]
