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Original price was: $99.99.$49.99Current price is: $49.99.
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Our Brand Toolkits are PowerPoint template slides for brand plans, positioning, business reviews, and creative briefs. These are the same templates I use with my own clients.
Each toolkit includes ready-to-use PowerPoint slides with definitions and a complete example.
Everything a consumer brand needs to present to management, with a completed CPG example to follow.
Built for brands that sell to other businesses, where the plan has to win over buyers, influencers, and decision makers.
All four toolkits – consumer, B2B, healthcare, and retail – in one download, so you can work across any type of brand.
We include our proprietary Brand Plan On a Page, plus specific layouts for the vision, purpose, key issues, strategies, and execution, along with forecasts, financials, and an activity calendar. We include process charts and definitions for you to follow.
Our Brand Positioning template includes slides for building your consumer profile, brand positioning statement, benefits ladder, brand idea, brand concept, values, and credo. We include our Functional and Emotional Benefit cheat sheets, plus process charts and definitions for you to follow.
We include a Creative Brief template that your agency can actually work from, laid out line by line.
Our Business Review is ideal for conducting a deep-dive brand audit across the marketplace, consumers, competitors, channels, your brand, and financials. We include 10 questions for each of the six sections to get you started.
The Brand Consulting Toolkit brings together all four Beloved Brands toolkits: Consumer, B2B, Healthcare, and Retail. Each has around 120 PowerPoint slides, so you get about 480 slides covering brand plans, positioning, business reviews, and creative briefs, each set tailored to how that category works.
I put this set together for consultants, agencies, and marketing leaders who move between very different brands. A healthcare client has to win over physicians and payers, while a retail client is building a store brand and the shopper experience around it. With the matching toolkit ready, you can start every engagement from a proven structure and spend your time on the strategic thinking your client is paying for.
Every slide is fully editable, and each toolkit includes a completed example, so you can see what a finished plan looks like before you build your own. These are the same templates I use with my own clients.
$249.99 USD
If you run a brand, our Beloved Brands playbook will equip you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing it. This is your essential resource for navigating the complexities of building and growing a successful brand.
Our Beloved Brands playbook shows you how to run deep-dive brand audits that expose hidden challenges, surface real growth opportunities, and focus your team on the few issues that truly matter.
You’ll learn to ask smarter, tougher questions that change how you see your brand, your market, and your role as a marketer—unlocking sharper strategies and clearer choices.
We give you proven tools and consumer benefit frameworks that help you define positioning that is meaningful, motivating, and defensible—turning functional and emotional benefits into competitive advantage.
You’ll learn how to create a clear, aligned brand plan that focuses priorities, mobilizes teams, and drives smarter decisions across your organization.
From writing stronger creative briefs to making confident calls on advertising, innovation, and campaigns, this book helps you lead execution that gets noticed and gets results.
Over 80% of our Amazon reviews are 5-star. Marketers tell us this playbook stays within arm’s reach when the pressure is on and the decisions matter most.
Experience the Beloved Brands difference. Our marketing training program is hands-on, intensive, challenging, real-world, and designed to elevate the marketer’s performance.
We go beyond theory. We build marketing capability.
Your marketing team gains sharper thinking, stronger tools, practical frameworks, and the confidence to operate at a higher level from day one.
You will see the difference in how your team thinks, decides, and executes.
Our program equips your team with the core skills required to raise performance, including brand analytics, strategic thinking, positioning, planning, and execution.
📈 Marketers will work on their own brand
We drive real performance improvement by having marketers apply every tool, method, and framework directly to their own brands. They build their brand’s business review, brand positioning, plan, and creative brief.
Our hands-on coaching recreates real-world pressure, expectations, and decision-making—the same standards encountered in leadership meetings and boardrooms.
We tailor each program to your business model — Consumer, B2B, Retail, and Healthcare — using industry-specific examples that make it easy for teams to apply learning immediately.
