Business Review template (PowerPoint)

Marketplace

• Start your business review off by looking at the overall category performance. You want to understand all the significant issues you’re facing. Dig into what factors are causing this category’s growth, including economic indicators, consumer behavior, technology changes, shopper trends, and political regulations. Don’t forget to look at other industries or markets and see how they’re changing. This can help give you a better idea of how your industry may look in the future.
  

Consumers

• To better understand what your target consumers think, and why they do what they do, you need to examine their underlying beliefs, buying habits, and growth trends. This will give you key insights into the things that are most important to them. Use the brand funnel analysis and leaky bucket analysis to find out what influences them to take action. Understand what a consumer feels when they buy or reject your brand every step of the way. Understanding your consumers can give you a big picture of where your company stands. You can do this by tracking data, listening to what people have to say, or doing some market research.
  

Channels

• Figure out the strategies of your major retail customers and how well they use their available tools and programs. Then, align your brand with theirs to improve sales.

Competitors

• Break down your competition by understanding their performance indicators, brand positioning, innovation pipeline, pricing strategies, distribution, and consumers’ perception of them. By mapping out a competitive strategy, you can predict what your competitors might do in the future. You can then use this information within your brand plan to stay ahead of them.

Brand

• Analyze your brand through the lens of consumers, customers, competitors, and employees. Use customer feedback, market research, and financial analysis to stay competitive in your industry.