416 885 3911 graham@beloved-brands.com Located in Canada
Beloved Brands
knowledge

A brand positioning statement starts with the consumer target your brand will serve. And, it should focus on the emotional and functional benefits your brand will stand for. Finally, brands need to find that space that moves consumers to drive growth and is ownable for your brand. 

Most importantly, a smart brand plan gets everyone on the same page. So, we have a one-page brand plan to help. That way, everyone drives against the same vision, key issues, strategies, and tactics. We show how to write every element of your brand plan.  

Every brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. As well, our roadmap layers in the brand idea to deliver a consistent brand across the five consumer touchpoints.

I will show you how to write a brand concept that uses the brand idea, consumer insights, functional and emotional consumer benefits, and support points. Furthermore, I will provide a brand concept example for you to follow.

Search for any topic in our Beloved Brands website

Generic selectors
Exact matches only
Search in title
Search in content

Beloved Brands is the playbook to keep at your fingertips

Our Beloved Brands playbook shares our knowledge to help you build a brand your consumers will love. Our readers tell us they reach for Beloved Brands a few times each week as a reference toolkit to help them with the day-to-day management of their brand.

  • To start, we will challenge you with questions that get you to think differently about your brand strategy.
  • Then, we take you through our process for defining your brand positioning. We will open your mind to new possibilities for how you see you can differentiate your brand. And, we use examples of brand positioning statements to bring the learning to life.
  • Next, we will show you how to write a brand plan that everyone can follow. Make sure all stakeholders know precisely how they can contribute to your brand’s success.
  • Moreover, we will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough work.
  • Finally, you will learn new methods to analyze the performance of your brand with a deep-dive business review.

Above all, over 90% of our Amazon reviews receive five-star ratings, and Beloved Brands has spent numerous weeks as a #1 bestseller in brand management.

B2B Brands is the playbook to keep close by

Our B2B Brands playbook shares our knowledge to help you build a B2B brand your customers will love. We have taken our concepts to help business-to-business marketers with our B2B Brands playbook.

 

  • With B2B Brands, we want to challenge you with questions that get you to think differently about your brand strategy.
  • Moreover, we take you through our process for defining your brand positioning. We will open your mind to new possibilities for how you see your brand. To help, we use examples of brand positioning for B2B brands.
  • To start, we will show you how to write a brand plan that everyone can follow so they know precisely how they can contribute to your brand’s success.
  • In addition, we will show you how to run the creative execution process, show you how to write an inspiring brief, and make decisions to find both smart and breakthrough communications.
  • Finally, you will learn new methods to analyze the performance of your brand with a deep-dive business review.

Most importantly, our B2B Brands playbook offers a variety of B2B case studies and examples to help the B2B marketing professional learn new methods. Equally, 90% of our Amazon reviewers have given us a 5-star rating.

Our latest playbook for 2021

Brand Career is the playbook for the ambitious marketer

Brand Career

I wrote the Brand Career playbook to share my knowledge to help my fellow brand management professionals reach the full potential of their marketing career. Most importantly, we built our Brand Career playbook around the marketing skills, leadership behaviors, and on-the-job experiences that you need to collect throughout your marketing career. 

The marketing skills we focus on include strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics. From there, we will lay out a game plan of what it takes to move up from an entry-level role up to the VP/CMO level. To help you in your career, we will show you how to build and use your personal brand.

You can find our Brand Career playbook on Amazon, Apple Books, or Rakuten Kobo

Explore all our brand management templates

Our brand management templates includes PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.  

In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.

Our Beloved Brands playbook will help you build a brand your consumers will love. Learn how to think, define, plan, execute, and analyze.