In a very small window, just before John Lewis is about to launch their 2016 Christmas ad, Burberry has stolen the show and managed to capture the attention of the internet with an epic 3-minute mini movie. The production qualities so rich, the story telling so strong and the passion so real. This cinematic movie trailer utilizes Academy Award-winning director Asif Kapadia and it was written by Academy Award-nominee Matt Charman.
Burberry calls this ad “The Tale of Thomas Burberry. 160 years in the making, a story inspired by the pioneering discoveries of our founder, reimagining key events that have shaped Burberry’s history”.
The ad portrays Thomas Burberry as an obsessive inventor and entrepreneur showcasing the emotion he put into his craft. It may take liberties on the excitement of his life–bordering on making him into the world’s most interesting man in the world–but we certainly can feel his purpose and passion shining through.
This ad is clearly targeted at those who already love the Burberry brand, giving them another reason to love the brand, and getting them to whisper with influence to their social network by sharing this ad with their friends. The internet is going crazy for Thomas Burberry, with almost 5 million views after a few days. The comments on line are demanding a full length movie version be brought to life.
Passion in Marketing Execution Matters. If you don’t love it, how do you expect your consumer to love it? If you “sorta like” it, then it will be “sorta ok” in the end. But if you love it, you’ll go the extra mile and make it amazing. To read more about how to drive your Marketing Execution, here is our workshop that shows everything you need to know, to have the smarts of strategy, the discipline of leadership and the passion of creativity to generate brand love in today’s modern world.
Beloved Brands: Who are we?
At Beloved Brands, we promise that we will make your brand stronger and your brand leaders smarter. We provide a new way to look at Brand Management, that uses a provocative approach to align your brand to the sound fundamentals of brand management. We use workshop sessions to help your team create a winning brand positioning that separates your brand in the market, write focused brand plans that everyone can follow and we help you find advertising that drives growth for your brand. We will make your team of Brand Leaders smarter so they can produce exceptional work that drives stronger brand results. Our Beloved Brands training center offers 10 training workshops to get your team of brand leaders ready for success in brand management–including strategic and analytical thinking, writing brand plans, positioning statements and creative brief, making decisions on creative advertising and media plans.
To contact us, email us at firstname.lastname@example.org or call us at 416-885-3911.You can also find us on Twitter @belovedbrands.