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I have seen brand positioning presentations get out of control when there are too many slides in your presentation and there is no clear structure. When a brand positioning presentation gets complicated and loses its clarity it can be difficult to watch. That’s when senior management raises objections and questions your plan.
We have created an ideal Brand Positioning template with the best way to show the target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief. We include a fully completed examples to help you follow along, plus blank slides with definitions for you to complete your own presentation.
Our comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.
As a bonus, we include reading on strategic thinking and how to write brand plans from our Beloved Brands playbook. Many of our models are included in our brand management templates.
The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. In addition, we have separate slides for a sales forecast, financials, and activity calendar.
Our brand positioning template includes slides for your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.
The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information. And, we provide a fully completed brand toolkit using Gray’s Cookies.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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