Get our Brand Plan on-a-page in a downloadable PowerPoint file that includes a ready-to-use formatted blank slide with key marketing definitions where you can insert your own brand plan.
Binders collect dust. This Brand Plan on-a-page template can be placed on the wall of everyone who works on the brand. Whether they are in finance, operations, forecasting, or customer service. And every sales rep, every agency person. Our one-page plan includes a vision, mini-forecast, analysis, key issues, strategies, and execution plans.
We provide a complete Brand Plan example using our Gray’s Cookies brand
How to write a brand plan that gets everyone on the same page
One of the most important skills marketers need to know is the fundamentals of writing a brand plan. Read our step-by-step process for how to write a brand plan that everyone can follow. Learn how to write a vision, purpose, key issues, strategies, and tactics. We have all the brand plan definitions, with examples and templates.