Get our ideal B2B Brand Plan template in a downloadable PowerPoint file. We include formatted blank slides with key marketing definitions where you can insert your own brand plan.
To get you started, you will get PowerPoint slides for big picture elements such as the vision and purpose. Next, you will get a simple way to lay out your analysis. Then, you can use our slides for key issues, strategies, and tactics. Also, you will have slides for your brand positioning statement and execution plans. As well, you will have separate slides for a sales forecast, financials, and an activity calendar.
Most importantly, you will gain access to our one-page B2B Brand Plan and one-page B2B Brand Strategy Roadmap. If you want to get everyone on the same page, you will need one page that summarizes everything the team needs to know.
As an example, we provide a completed Brand Plan using our Gray’s Lighting brand. Use the control buttons to view the presentation.
Our B2B Brand Plan template structure
It is easy for a brand plan presentation to get out of control, with too many slides and a lack of flow. This makes it difficult for your senior management to follow along and buy into your brand plan. Based on what we have shown throughout our B2B Brands book, we have created an ideal process for how to lay out the slides in an ideal presentation.
Access to our one-page B2B Brand Plan
A smart brand plan gets everyone in your organization on the same page. This helps everyone drive against the same vision, purpose and strategies.
To start, read our article on how to write a brand plan:
You get our one-page Brand Strategy Roadmap
To read about our brand strategy roadmap, click here:
If you are a consumer marketer, get our Brand Plans template
- Our Brand Plan PowerPoint file includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
- Provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
- Access to our one-page brand plan and our one-page Brand Strategy Roadmap.
Explore all our brand management templates
Our brand management templates includes PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.