Get our ideal Brand Plan template in a downloadable PowerPoint file. We have designed it for consumer healthcare and pharmaceutical brands.
We include formatted blank slides with key marketing definitions where you can insert your own brand plan.
To get you started, you will get PowerPoint slides for big picture elements such as the vision and purpose. Next, you will get a simple way to lay out your analysis. Then, you can use our slides for key issues, strategies, and tactics. Also, you will have slides for your brand positioning statement and execution plans. As well, you will have separate slides for a sales forecast, financials, and an activity calendar.
Most importantly, you will gain access to our one-page Healthcare Brand Plan and one-page Healthcare Brand Strategy Roadmap. If you want to get everyone on the same page, you will need one page that summarizes everything the team needs to know.
Access to our one-page Brand Plan
A smart brand plan gets everyone in your organization on the same page. This helps everyone drive against the same vision, purpose and strategies.
You get our one-page Brand Strategy Roadmap
Every brand should have a brand strategy roadmap that includes vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints.
How to write a brand plan that gets everyone on the same page
One of the most important skills marketers need to know is the fundamentals of writing a brand plan. Read our step-by-step process for how to write a brand plan that everyone can follow. Learn how to write a vision, purpose, key issues, strategies, and tactics. We have all the brand plan definitions, with examples and templates.
Explore all our brand management templates
Our brand management templates includes PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.