Description
Get our Healthcare Brand Positioning presentation template which you can now get in a downloadable PowerPoint file. This will work for both consumer healthcare or pharmaceutical brands.
To start, you will get slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.
As well, we provide formatted blank slides with key marketing definitions where you can insert your own brand positioning. In addition, we provide a full example using Gray’s QuitFix, a product to help quit smoking. To help you with our brand positioning presentation template, everything is organized and ready for your input.
Below is an example of our brand positioning statement
We cover the dual focus of speaking with consumers/patients and speaking with the medical professionals
We provide separate templates for the consumer target and medical target, and separate templates for a direct-to-consumer/patient creative brief and a brief to medical professionals.Â
Build your marketing skills with our post on how to create a brand positioning
One of the most important skills marketers need to know is the fundamentals of creating a brand positioning that will set up your brand to win in the marketplace. Read our step-by-step process to learn how to define your brand with a balance of functional benefits and emotional benefits. The ideal brand positioning matches what consumers want with what your brand does best.
Build your marketing skills with our post on How to write a Brand Concept
One of the most important skills marketers need to know is the fundamentals of writing a brand concept. Read our step-by-step process for how to create a brand concept that brings your brand to life. Learn how to lay out the brand concept with the brand idea, consumer insights, main message, support points and call-to-action.Â
Explore all our brand management templates
Our brand management templates includes PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.
