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Based on my marketing career at the highest levels of brand management at J&J, Coke, and General Mills. I designed our Brand Toolkit based on what I used to present my brand strategy to senior executives. As a brand consultant, I still use these slides on many of the world’s best brands. It is perfect for brand managers, founders, and brand consultants who want to make an impactful presentation that impresses any boss or clients.
As I moved up the corporate ladder at esteemed organizations like J&J, General Mills, and Coke, I honed my expertise by developing numerous brand plans. And at the VP level, I was in charge of evaluating and approving countless others. With this depth of experience, I’ve gained a clear understanding of what leaders look for and the elements that make a brand plan truly compelling. Our brand toolkit template is designed to make your brand plan stand out and impress even the most discerning bosses
To illustrate the depth and effectiveness of our Retail Brand Toolkit, we’ve incorporated real-world examples from brands like Gray’s Sporting Goods. The toolkit is a culmination of essential elements for creating a detailed brand plan that resonates with your team and propels your brand toward its objectives. Take a look below:
With a decade as a brand consultant, I’ve been privileged to strategize for iconic names in the retail space. Each brand’s unique identity and challenges have enhanced my understanding of what truly makes a brand resonate. Drawing from these experiences, our Brand Toolkit presents the ultimate brand positioning templates to position your brand at the pinnacle of its potential.
With our Retail Brand Toolkit at your side, you’re not just creating a brand positioning; you’re sculpting a brand legacy. The distinctiveness and persuasiveness inherent in our templates ensure your brand not only stands apart from competitors but also forges an unforgettable imprint. To illustrate, we’ve incorporated real-world examples from brands like Gray’s Sporting Goods, exemplifying the potential of a well-executed brand positioning.
In my marketing tenure, an annual deep-dive business review was a ritual – a meticulous exercise that held the power to transform brand trajectories. With 15 dynamic brands under my stewardship, I’ve meticulously reviewed hundreds of these evaluations. The insights gleaned from these reviews have been instrumental, allowing me to discern precisely what decision-makers seek and ensuring the information presented is both impactful and actionable. Our Brand Toolkit includes a Business Review Templates, meticulously curated from years of hands-on experience.
To showcase the depth and versatility of our templates, delve into the example slides from the Marketplace review tailored for Gray’s Sporting Goods. With our Brand Toolkit, your business review will not just meet expectations, it will exceed them, charting a course for brand supremacy.
Our brand toolkit for B2B brands is our most comprehensive template that helps you communicate your brand plans, brand positioning, business review, and creative briefs.
Our brand plan template offers slides for vision, purpose, analysis, key issues, strategies, and execution plans, ensuring a thorough approach to your brand’s development. The brand positioning template guides you through defining your target profile, crafting a brand positioning statement, and developing a unique brand idea, concept, values, story, credo, and creative brief. Finally, our business review template provides slides for an in-depth analysis of the marketplace, customers, competitors, channels, and your brand.
M A R K E T I N G B O O K
Get ready for a mind-bending journey as we take you on a deep dive into your brand strategy. We’ll challenge you with thought-provoking questions designed to shake up your thinking and help you see your brand in a new light. And our unique process for defining your brand positioning will leave you with fresh ideas and new possibilities for differentiating your brand.
But we won’t just leave you with ideas – we’ll show you how to turn them into action. Learn how to write a brand plan everyone can follow, ensuring that all stakeholders are aligned and contributing to your brand’s success. We’ll walk you through the creative execution process, from writing an inspiring brief to making smart and breakthrough decisions.
And when it comes to analyzing your brand’s performance, we’ve got you covered. Our innovative methods will help you dive deep and uncover insights you never knew existed, giving you the knowledge you need to make the best decisions for your brand’s future.
With over 85% of our customers giving us a glowing five-star rating and an overall rating of 4.8 out of 5.0, we know we’re doing something right. And with numerous weeks as the #1 bestseller in brand management, you can trust that we have the experience and expertise to help you succeed.
Ready to join the ranks of the Beloved Brands community? Order our book on Amazon, Rakuten Kobo, or Apple, and start your journey towards brand success today.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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