brand plan template or marketing plan template

Consumer Brand Plan template

Get our strategic Brand Plan template in a downloadable PowerPoint file

If you are running a consumer-driven brand or a consultant helping your clients, our Brand Plan template includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. Our Brand Plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan. And, we include a fully completed Brand Plan for Gray’s Cookies. You will also get our one-page Brand Plan and our one-page Brand Strategy Roadmap.

$59.99

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Description of what is included

Our Brand Plan template comes with formatted PowerPoint slides that allows you to create your own brand plan presentation

The slides in our brand plan presentation template cover the brand vision, purpose, analysis detail, key issues, and strategies for your brand. You also get access to our unique one-pagers for your Brand Strategy Roadmap and Brand Plan templates to make sure everyone is on the same page.

The template has an easy way to lay out your analysis, which includes a forecast for sales, a look at your finances, and an activity calendar of all of your key engagements. You will also get slides for your brand positioning and execution plans. These execution plans cover marketing communications, innovation, and sales. 

To illustrate, click on the slides to zoom in.

I have seen brand plan presentations get out of control when there are too many slides in your presentation and there is no clear structure. When a brand plan presentation gets complicated and loses its clarity it can be difficult to watch. That’s when senior management raises objections and questions your plan. We have created an ideal Brand Plan template with the best way to show the vision, purpose, analysis, strategies, tactics, and execution plans. 

$59.99 USD

One-page brand plan

Get access to our one-page brand plan and one-page brand strategy roadmap

A clear brand strategy can ensure that you accomplish what you set out to do. Our Brand Plan powerpoint template has a one-page Brand Strategy Roadmap for your long term goals as well as a one-page Brand Plan for short-term performance. That’ll make sure everything is planned out and on track. Having one-pagers allows everyone who works on the brand know what they need to deliver.

To illustrate, click on either of the templates to zoom in. 

Brand plan template examples

Examples of some of the slides we include in the Brand Plan template

Vision, purpose and values

To illustrate, click on any of the templates to zoom in. 

Key issues and strategies

To illustrate, click on any of the templates to zoom in. 

Marketing execution plans

To illustrate, click on any of the templates to zoom in. 

Brand Plan template options

Choose the brand plan template that fits with your type of brand

Marketing Plan template

Take a look at our Marketing Plan template that expands on marketing execution slides

Marketing Plan template PowerPoint format

Our Marketing Plan presentation template has strategic slides that cover the brand vision, purpose, key issues, and strategies for the organization.

We offer marketing execution slides that include: advertising, social media, search, event marketing, sampling, new product launches or new product pipeline. And, the template has slides that cover customer marketing, in-store merchandising, and promotions.

Our marketing plan template provides formatted PowerPoint slides with key definitions where you can insert your own ideas. We include a fully completed marketing plan that is easy to follow along and ready for you to tailor with your plan.

$79.99 USD

Brand Toolkit

Our Brand Toolkit has every template slide you need to run your brand

If you are running a consumer-driven brand or you are a consultant looking after clients, our Brand Toolkit has every PowerPoint slide you would need. Our most comprehensive Brand Toolkit package has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations. You will get slides for a creative brief, brand concept, brand credo, and brand story.

The brand plan template includes slides for your vision, purpose, analysis, key issues, strategies, and execution plans. In addition, we have separate slides for a sales forecast, financials, and activity calendar.

Our brand positioning template includes slides for your target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.

The business review template includes slides for conducting a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.  

As a bonus, we include reading on strategic thinking and how to write brand plans from our Beloved Brands playbook. Many of our models are included in our brand management templates.

The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own brand information. And, we provide a fully completed brand toolkit using Gray’s Cookies.

$199.99 USD

Brand positioning template

Explore our brand template with everything you need to create a brand book

The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.

This marketing template includes slides for target profile, brand positioning statement, brand idea, brand concept, brand values, brand story, brand credo, and a creative brief.

Everything is organized and ready for your input.

We have three different versions; for consumer, B2B, or healthcare brands. Click on the button below for the one that works for your brand.

$99.99 USD

Brand Positioning slides

To illustrate, click on the slides to zoom in.

Business review template

Explore our brand management template to conduct a brand audit

Business review template

To illustrate, click on the slides to zoom in.

The PowerPoint file includes formatted blank slides with key marketing definitions where you can insert your own business review.

This marketing template includes slides for a deep-dive business review that looks at the marketplace, consumers, competitors, channels, and the brand.

Everything is organized and ready for your input.

We have two different versions; for consumer brands, or B2B brands. Click on the button below for the one that works for your brand.

$79.99

Brand management templates

Brand Management Mini MBA certificate

If you are looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.

With our Mini MBA, you get 36 training videos that allows you to learn on your own schedule.

We provide chapters of our playbook ‘Beloved Brands’ and workbooks to complete the exercises in real-time. Once you master the skills, you can use our Brand Toolkit ($200 value) which includes every slide you need to run your brand. 

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