How to use brainstorming to find new product ideas
Brainstorming should be a regular part of running your brand. To stay in a healthy creative space, I would suggest that each brand team should be having some brainstorm (big or small) once a month. They give you a constant influx of ideas–promotions, advertising, social media, naming, new products, events, PR, saving money and of […]
Marketing skills – what defines marketing excellence
If you have a marketing excellence program for your brand management team, the focus should be on the marketing skills related to strategic thinking, brand positioning, marketing plans, marketing execution, and marketing analytics. Most importantly, your marketing excellence training programs should focus on how to think, define, plan, execute, and analyze. There are marketing skills, […]
Maslow’s Hierarchy helps understand consumer needs
Maslow’s hierarchy of needs provides a smart logic and focus on understanding consumer needs. The best marketers gain comfort in exploring the psychology models to help with how consumers see the world, whether borrowing Carl Jung’s archetypes to help define a brand’s personality or Maslow’s hierarchy of needs to tap into the mindset of consumers. […]
Beloved Brands Mini MBA
Invest in yourself to advance your marketing career with our Beloved Brands Mini MBA Mini MBA Take your marketing career to the next level with our Beloved Brands Mini MBA Our Beloved Brands Mini MBA online marketing course includes twenty hours of on-demand marketing training that allows you to learn at your own pace. […]
How to build your personal profile to steer your marketing career
When someone says “Tell me about yourself” what do you say? Use your personal profile can be a lead tool for telling your personal brand story, whether at your next job interview, on your LinkedIn profile, on your personal blog, or at any industry events. You can work on a long and shorter version of […]
Non-marketers, please stop telling marketers how to do their jobs
Every marketer in the world has suffered the stop-by at the desk, having to listen to the dumbest ideas ever. The finance person, plant manager, even the CEO all stop by and say, “You know what would be a great idea…” And we have to listen and smile, and then say “great idea” no matter […]
Leadership behaviors the best marketers need to achieve extraordinary
Are you a marketer looking to achieve success in your career? Then it’s crucial to understand the leadership behaviors that the best marketers possess. At the core of these behaviors is accountability for results, which sets the foundation for effective people leadership and team-building. Along with exhibiting broad influence across the organization and making clear […]
Lessons from how the most beloved brands have fallen from grace
Very few beloved brands stay on top for long. We live in the moment, so it is hard to imagine that Starbucks, Amazon, Google, Uber, Tesla, Apple or Nike would ever collapse. While there are no signs any of those brands will, history tells you that a few of them will falter. Staying at the […]
Marketing skills, behaviors and experiences you need for success
There are marketing skills, behaviors and experiences you must collect throughout your marketing career. Many show up naturally in your career. But, you will end up with specific gaps due to specific jobs you have along the way. This is a great opportunity to assess where you stand and which gaps you need to address. […]
What is your 7-second personal brand statement?
As you manage your career, you need to use your personal brand statement to manage your reputation before others define who you are. If you do not define your reputation, then you run the risk of the possibility that others will define you. And you might not like it. One of the most frustrating things […]
