How to use a Brand Key Model to display your brand’s unique selling proposition
A Brand Key model is a tool from consumer marketing that allows marketers to lay out the unique selling proposition (USP) elements of their brand on one page. Essentially, this article will go through the Brand Key model explained with nine elements that build the USP. And, with each element, we will show you the […]
Consumer Marketing: What it takes to be successful in brand management
Consumer marketing is a highly competitive place, where the brand leader is involved in every aspect of the business. Coming up with the advertising. Working with the new products team on innovation. Partnering with sales to get on the shelf. Running the P&L, sales forecasting, cost of goods, budgets. Everything you need to know for […]
B2B Marketing – Everything you need to be a successful B2B marketer
B2B marketing can be more challenging than other types of businesses. Rarely do we think of one customer. Instead, we focus on four types of people within the B2B customers. Users. Decision-makers. Buyers. Influencers. Modern day B2B marketing allows you to figure out how to bypass the rules and restrictions of being a preferred vendors. […]
Healthcare marketing: What you need to be successful
Healthcare marketing can be more challenging than other types of businesses. Rarely do we think of one customer. Instead, we focus on many types of customers. Some healthcare brands may need to focus on the end consumer or patient. B2B healthcare brands need to focus on healthcare professionals who are end users who need the […]
How to use brainstorming to find new product ideas
Brainstorming should be a regular part of running your brand. To stay in a healthy creative space, I would suggest that each brand team should be having some brainstorm (big or small) once a month. They give you a constant influx of ideas–promotions, advertising, social media, naming, new products, events, PR, saving money and of […]
Marketing skills – what defines marketing excellence
If you have a marketing excellence program for your brand management team, the focus should be on the marketing skills related to strategic thinking, brand positioning, marketing plans, marketing execution, and marketing analytics. Most importantly, your marketing excellence training programs should focus on how to think, define, plan, execute, and analyze. There are marketing skills, […]
Maslow’s Hierarchy helps understand consumer needs
Maslow’s hierarchy of needs provides a smart logic and focus on understanding consumer needs. The best marketers gain comfort in exploring the psychology models to help with how consumers see the world, whether borrowing Carl Jung’s archetypes to help define a brand’s personality or Maslow’s hierarchy of needs to tap into the mindset of consumers. […]
Beloved Brands Mini MBA
Take your marketing career to the next level with our Beloved Brands Mini MBA If you are an individual who doesn’t have access to marketing training, our Beloved Brands Mini MBA is an online marketing course will help you learn how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing […]
A simple way to project your personal profile to your audience
When someone says “Tell me about yourself” what do you say? Use your personal profile can be a lead tool for telling your personal brand story, whether at your next job interview, on your LinkedIn profile, on your personal blog, or at any industry events. You can work on a long and shorter version of […]
Non-marketers, please stop telling marketers how to do their jobs
Every marketer in the world has suffered the stop-by-the-desk ideas. It’s when we have to listen to the dumbest ideas ever. The finance person, plant manager, and even the CEO all stop by and say, “You know what would be a great idea…” And we have to listen and smile and then say, “Great idea.” […]
