Brand Management is Business Management
The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […]
How to use Content Marketing to break through the clutter and engage your target
Master the art of crafting compelling content marketing that rises above the noise. First and foremost, content marketing has become an essential tool for businesses seeking to rise above the noise in today’s digital landscape. With consumers constantly bombarded by content, it’s crucial to create engaging and valuable material that captures their attention. This in-depth guide […]
Brand architecture strategies to organize your brand portfolio
Brand architecture refers to the way companies organize their brand portfolio to ensure clarity, consistency, and alignment across all levels. In this article, we will go through the branded house, house of brands, and the hybrids that use a little of each. A well-structured brand architecture can help companies manage their brands effectively, differentiate themselves […]
5 success factors for how to be successful at the Brand Manager level
Listen up, brand managers: it’s time to shift your mindset. Many of you may think your role is solely about managing others, but that couldn’t be further from the truth. This is your chance to become a true owner, to take the reins of your career and steer it in the direction you want it […]
A smart brand strategy is the foundation of a marketing plan
When it comes to creating your marketing plan, the foundation of the plan is the vision, key issues, and smart brand strategy statements. While the vision sets the direction of where you want to go, a well-crafted brand strategy steers all marketing efforts. In this post, we will come up with the key elements of […]
How to use a Brand Key Model to display your brand’s USP
A Brand Key model is a tool from consumer marketing that allows marketers to lay out the unique selling proposition (USP) elements of their brand on one page. Essentially, this article will go through the Brand Key model explained with nine elements that build the USP. And, with each element, we will show you the […]
Beloved Brands Mini MBA in Brand Management
Accelerate your career with an online marketing course from an ex-VP of Marketing at J&J
- Comprehensive Curriculum: Over 20 hours of expert-led videos covering analytics, strategic thinking, brand positioning, brand planning, and advertising decisions.
- Applied Learning: Engaging exercises, real-world case studies, and downloadable resources for hands-on experience.
- Exclusive Opportunity: Learn directly from an ex-VP of Marketing at Johnson and Johnson. Prior experience at General Mills, Pfizer, and Coke.
- Career-Boosting Certification: Receive a Mini MBA certificate that you can add to your resume and LinkedIn profile
- Limited Offer: $495 USD (regularly $1250) For a further discount, use our 10% discount code: beloved
Secure your spot to invest in your future
Your business situation must steer your brand’s next move
A smart brand strategy is a smart business strategy. Before moving towards a plan, you must understand the business situation you face. In this article, I will outline four distinct business situations your brand could face: Fuel the momentum, Fix it, Realignment, and a Start-up. You are running a live business, with a need to drive […]
Five free online tools to use for Market Research
Marketing research is an important part of any marketing plan. It helps you understand how people think and behave so that you can create products and services that will appeal to them. For many small to midsize brands, market research can feel cost-prohibitive. This article will show you five ways you can do some market […]
Consumer Marketing: What it takes to be successful in brand management
Consumer marketing is a highly competitive place, where the brand leader is involved in every aspect of the business. Coming up with the advertising. Working with the new products team on innovation. Partnering with sales to get on the shelf. Running the P&L, sales forecasting, cost of goods, budgets. Everything you need to know for […]
