Leadership behaviors the best marketers need to achieve extraordinary
Are you a marketer looking to achieve success in your career? Then it’s crucial to understand the leadership behaviors that the best marketers possess. At the core of these behaviors is accountability for results, which sets the foundation for effective people leadership and team-building. Along with exhibiting broad influence across the organization and making clear […]
Lessons from how the most beloved brands have fallen from grace
Very few beloved brands stay on top for long. We live in the moment, so it is hard to imagine that Starbucks, Amazon, Google, Uber, Tesla, Apple or Nike would ever collapse. While there are no signs any of those brands will, history tells you that a few of them will falter. Staying at the […]
Marketing skills, behaviors and experiences you need for success
There are marketing skills, behaviors and experiences you must collect throughout your marketing career. Many show up naturally in your career. But, you will end up with specific gaps due to specific jobs you have along the way. This is a great opportunity to assess where you stand and which gaps you need to address. […]
What is your 7-second personal brand statement?
As you manage your career, you need to use your personal brand statement to manage your reputation before others define who you are. If you do not define your reputation, then you run the risk of the possibility that others will define you. And you might not like it. One of the most frustrating things […]
Ten reasons why marketers fail in their job
Most new Brand Managers mistakenly think this role is about managing others, but more importantly, you must transition from do-er to owner. In a previous article, we listed my 5 best secrets for how to succeed at the Brand Manager level: Take ownership of the brand Able to give strategic direction Know how to work […]
The real career limiting moves that marketers need to avoid
To succeed in your Marketing career, you must hit deadlines, know your business, be open with communication, take control of your brand, be able to use feedback, and then listen to the experts around you, before you decide. If you do not nail these behaviors, you will eventually annoy someone enough to get rid of […]
Apple’s Christmas ad will leave you in tears
I love this new Apple Christmas ad. It tells a gut-wrenching story of a typical family traveling back home for the holidays. When the kids are bored and unruly as they head off in the car and on the airplane, the dad hands the kids an iPad to keep them entertained. Very typical of parenting […]
Assistant Brand Manager Success – 5 factors that make you promotable
In the 20 years of my CPG Marketing career, I must have interviewed 1,000 people for the Assistant Brand Manager marketing job. I was lucky to have hired some of the best, who have gone on to have significant marketing careers, and I became notorious for asking for some of the toughest questions, some even […]
The B2B Brands playbook: How to create a brand your customers will love
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches […]
A Marketing Skills Assessment to measure your marketing team
The best marketing leaders know the value of a high-performing team. To drive results, your marketing team should excel in analytics, strategic thinking, positioning, brand plans, and marketing execution. But how can you accurately measure your marketing team’s strengths and identify potential gaps? At Beloved Brands, we’ve developed a Marketing Skills Assessment to help you […]
