A simpler way to use brand strategy to help your brand win
I hate when marketers overly complicate brand strategy. They mistakenly consider strategy the more intellectual part of business, so they use big, vague words to try to sound smart. The people who execute don’t know what words mean. We will explore how our Strategic ThinkBox can trigger deeper strategic thinking and help develop the best […]
Rebranding disasters: Cautionary tales from the biggest branding mishaps
While successful rebranding campaigns can propel a brand to new heights, not all rebranding efforts have a happy ending. In this post, we’ll examine some notable rebranding disasters that provide cautionary tales and valuable lessons for marketers who might be working in branding. Before diving into the examples, it’s crucial for marketers to consider one […]
Brand architecture strategies to organize your brand portfolio
Brand architecture refers to the way companies organize their brand portfolio to ensure clarity, consistency, and alignment across all levels. In this article, we will go through the branded house, house of brands, and the hybrids that use a little of each. A well-structured brand architecture can help companies manage their brands effectively, differentiate themselves […]
Red Bull case study: The courageous pathway to becoming a beloved brand
As a leading energy drink brand, Red Bull has become a household name across the globe. The brand is known for its high energy and exciting marketing campaigns. As well, Red Bull takes an innovative approach to product development. In this post, we will take an in-depth look at Red Bull’s marketing execution, exploring how […]
Everything that you need to know about Nvidia’s success
Nvidia, now one of the world’s largest market cap companies, feels like the company that so few know about. From its humble beginnings as a graphics chip designer, Nvidia has transformed into a powerhouse driving the future of computing. Our Nvidia case study delves into the strategic pillars that have propelled the Nvidia stock price to […]
Brand Differentiation: Fixing indifferent brands stuck in the clutter
In today’s crowded marketplace, standing out is a necessity. However, many brands remain lost in the noise, indistinguishable from competitors. These are indifferent brands—brands that behave more like commodities than unique entities. They struggle with low awareness, low purchase rates, and even lower brand loyalty. But with the right strategies, even the most indifferent brands […]
Lessons to help marketers learn from the world’s best brands
Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
How Skechers uses ‘comfort’ to stand out in the crowded shoe market
I am a big fan of the Skechers brand. I wear them all the time. And yes, I wear their slip-ins for walking the dog, dress shoes for fancy events, and I even have their golf shoes. My wife got me hooked. She said, “You have to try these shoes.” Within seconds, I was set. […]
The 5 biggest mistakes I see with Marketing Plans
Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
Destination Marketing case study: The best tourism advertising on the planet
Over the years, destination marketing have truly evolved, with numerous campaigns vying to captivate and charm global travellers. Undeniably, certain tourism advertising has become iconic within the tourism industry, eliciting powerful emotions and sparking countless adventures. Moving from the timeless appeal of “I Love New York” to the enticing mystique of “Amazing Thailand.” Moreover, we’ll […]
