Ten questions to help you define the culture behind your brand

The best brands of today spend as much effort marketing to themselves as they do to their consumers. While the culture behind your brand will form naturally, you can use a brand purpose and values to steer everyone who works behind the scenes of your brand. Finding your brand purpose answers the big question of […]

Marketing budget cuts are coming. Time to make smart decisions.

When your finance manager comes over and tells you to freeze your marketing budget for the rest of the year, don’t be that marketer who whines and complains that it just can’t be done. Don’t show them charts from the past 100 years of the last 8 recessions. Don’t show them an article that says […]

Destination Marketing case study: The best tourism advertising on the planet

Over the years, destination marketing have truly evolved, with numerous campaigns vying to captivate and charm global travellers. Undeniably, certain tourism advertising has become iconic within the tourism industry, eliciting powerful emotions and sparking countless adventures. Moving from the timeless appeal of “I Love New York” to the enticing mystique of “Amazing Thailand.” Moreover, we’ll […]

10 successful brands that started with unexpected beginnings

Indeed, change is the only constant in business. Moreover, adaptability is vital for success. Several successful brands have intriguing origin stories. Too many times, entrepreneurs seemed desperate for early success. These stories showcase the power of pivoting and embracing change. In this article, we’ll delve into 10 of the most successful brands. They began with […]

Rebranding disasters: Cautionary tales from branding mishaps

While successful rebranding campaigns can propel a brand to new heights, not all rebranding efforts have a happy ending. In this post, we’ll examine some notable rebranding disasters that provide cautionary tales and valuable lessons for marketers who might be working in branding. Before diving into the examples, it’s crucial for marketers to consider one […]

Innovation Process – How to plan, decide, and launch the best new products

𝗜𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝗿𝗮𝗻𝗱𝗼𝗺. 𝗕𝘂𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝗽𝗹𝗮𝗻. It is crucial to make innovation planning a core practice within your organization and embed an innovative spirit into the culture. While we use a Strategic ThinkBox to come up with your plan, I will introduce our Marketing PlayBox that helps stay on strategy through the […]

How to use Content Marketing to break through the clutter and engage your target

Master the art of crafting compelling content marketing that rises above the noise. First and foremost, content marketing has become an essential tool for businesses seeking to rise above the noise in today’s digital landscape. With consumers constantly bombarded by content, it’s crucial to create engaging and valuable material that captures their attention. This in-depth guide […]

How market research can help marketers win in the market

As a brand manager, it’s crucial to understand your target audience and their needs for your brand’s success. Moreover, marketing research is a vital tool that offers valuable insights into your target market, competitors, and the overall industry. However, choosing from the numerous marketing research types can be challenging. In this article, we’ll delve into […]

Lessons to help marketers learn from the world’s best brands

Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]

Lessons from advertising legends to inspire today’s marketers

Undoubtedly, the advertising industry has experienced remarkable evolution over the past century. However, the principles and strategies that guided the industry’s pioneers remain as relevant today as they were during the “Mad Men” era. In this post, we’ll delve into the valuable lessons that modern marketers can draw from seven legendary figures. Firstly, we’ll examine […]