Apple Case Study – How Steve Jobs built Apple around simplicity
Our Apple case study starts with 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲. This is the starting point that 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗔𝗽𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗼𝘀𝘁 𝗮𝗱𝗺𝗶𝗿𝗲𝗱 𝗯𝗿𝗮𝗻𝗱s. Steve Jobs recognized that consumers were frustrated by how all the other technology brands designed their products in a lab without any thought for the consumer. Steve […]
Google ad that will make you cry, without even understanding a word
I recently came across a Google ad from India, and even though I couldn’t understand the language, the powerful storytelling was so evident that it brought me to tears. It’s a brilliant example of emotional and creative advertising transcending language barriers. 😢 Years ago, an old P&G advertising guru shared a golden rule: “You know […]
How to write Brand Concepts to express and validate your brand positioning
Only a fool would start writing a brand concept without doing the necessary homework. I will show you how to write a brand concept that uses the brand idea, consumer insights, functional and emotional consumer benefits, and support points. Our brand concept process can also work for a product concept or the marketing concept. Furthermore, […]
Brand Management Training programs from Beloved Brands
“Beloved Brands is the best brand management training that I have ever attended!” “In all the brand management training I’ve attended during my time at Hershey, I have never seen my colleagues stay so engaged throughout the day. The brand management training from Beloved Brands equipped our marketers with the right tools for their jobs.” […]
