Lessons to help marketers learn from the world’s best brands
Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
How Skechers uses ‘comfort’ to stand out in the crowded shoe market
I am a big fan of the Skechers brand. I wear them all the time. And yes, I wear their slip-ins for walking the dog, dress shoes for fancy events, and I even have their golf shoes. My wife got me hooked. She said, “You have to try these shoes.” Within seconds, I was set. […]
The 5 biggest mistakes I see with Marketing Plans
Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
Destination Marketing case study: The best tourism advertising on the planet
Over the years, destination marketing have truly evolved, with numerous campaigns vying to captivate and charm global travellers. Undeniably, certain tourism advertising has become iconic within the tourism industry, eliciting powerful emotions and sparking countless adventures. Moving from the timeless appeal of “I Love New York” to the enticing mystique of “Amazing Thailand.” Moreover, we’ll […]
The 12 most beautiful Apple Store locations in the world
The most beautiful Apple Store locations have become tourist attractions around the world. The cube on 5th avenue in New York City is one of the most iconic Apple stores. With hundreds of Apple retail stores worldwide, we can now see so many beautiful Apple store locations. Paris. Milan. New York. LA. Shanghai, and Singapore. […]
Exploring the most common business models with iconic brand examples
In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […]
The smartest B2B brands are moving closer to consumer marketing
Traditionally, B2B marketing has been a function that supports the sales team to get short-term leads. I believe today’s B2B marketers should shift their focus to creating a bond with customers, to help win in the long-term. It is easy to get wrapped up with launching the new product for next week or trying to […]
The B2B Brands playbook: How to create a brand your customers will love
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches […]
Engage the stages of learning to take on new marketing skills
As you go through your Marketing career, there is a repetitive nature, as we tend to work on the same essential types of work streams over and over. There are stages of learning as we continue to build our collection of marketing skills. We try, repeat, tweak, improve, and perfect. And then we share those […]
How market research can help marketers win in the market
As a brand manager, it’s crucial to understand your target audience and their needs for your brand’s success. Moreover, marketing research is a vital tool that offers valuable insights into your target market, competitors, and the overall industry. However, choosing from the numerous marketing research types can be challenging. In this article, we’ll delve into […]
