Rebranding disasters: Cautionary tales from the biggest branding mishaps
While successful rebranding campaigns can propel a brand to new heights, not all rebranding efforts have a happy ending. In this post, we’ll examine some notable rebranding disasters that provide cautionary tales and valuable lessons for marketers who might be working in branding. Before diving into the examples, it’s crucial for marketers to consider one […]
Everything that you need to know about Nvidia’s success
Nvidia, now one of the world’s largest market cap companies, feels like the company that so few know about. From its humble beginnings as a graphics chip designer, Nvidia has transformed into a powerhouse driving the future of computing. Our Nvidia case study delves into the strategic pillars that have propelled the Nvidia stock price to […]
Brand Differentiation: Fixing indifferent brands stuck in the clutter
In today’s crowded marketplace, standing out is a necessity. However, many brands remain lost in the noise, indistinguishable from competitors. These are indifferent brands—brands that behave more like commodities than unique entities. They struggle with low awareness, low purchase rates, and even lower brand loyalty. But with the right strategies, even the most indifferent brands […]
Lessons to help marketers learn from the world’s best brands
Marketers can unlock valuable insights and strategies by examining brand case studies from the world’s best brands such as Apple, Starbucks, Nike, Tesla, Coca-Cola, and Ritz-Carlton. These industry-leading brands have demonstrated the power of innovative marketing approaches. They use captivating storytelling, and strong brand positioning to achieve remarkable success. By delving into these brands’ marketing […]
How Skechers uses ‘comfort’ to stand out in the crowded shoe market
I am a big fan of the Skechers brand. I wear them all the time. And yes, I wear their slip-ins for walking the dog, dress shoes for fancy events, and I even have their golf shoes. My wife got me hooked. She said, “You have to try these shoes.” Within seconds, I was set. […]
The 5 biggest mistakes I see with Marketing Plans
Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
Destination Marketing case study: The best tourism advertising on the planet
Over the years, destination marketing have truly evolved, with numerous campaigns vying to captivate and charm global travellers. Undeniably, certain tourism advertising has become iconic within the tourism industry, eliciting powerful emotions and sparking countless adventures. Moving from the timeless appeal of “I Love New York” to the enticing mystique of “Amazing Thailand.” Moreover, we’ll […]
The 12 most beautiful Apple Store locations in the world
The most beautiful Apple Store locations have become tourist attractions around the world. The cube on 5th avenue in New York City is one of the most iconic Apple stores. With hundreds of Apple retail stores worldwide, we can now see so many beautiful Apple store locations. Paris. Milan. New York. LA. Shanghai, and Singapore. […]
The smartest B2B brands are moving closer to consumer marketing
Traditionally, B2B marketing has been a function that supports the sales team to get short-term leads. I believe today’s B2B marketers should shift their focus to creating a bond with customers, to help win in the long-term. It is easy to get wrapped up with launching the new product for next week or trying to […]
The B2B Brands playbook: How to create a brand your customers will love
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches […]
