How OmniChannel Marketing moves consumer along their purchase journey
In today’s dynamic digital age, understanding the consumer journey is paramount to brand success. OmniChannel Marketing offers a seamless strategy that aligns diverse channels, ensuring consumers receive a consistent and unified brand experience at every touchpoint. This article delves deep into the “brand love curve,” highlighting the consumer’s transformative journey – from indifference to becoming […]
The 12 most beautiful Apple Store locations in the world
The most beautiful Apple Store locations have become tourist attractions around the world. The cube on 5th avenue in New York City is one of the most iconic Apple stores. With hundreds of Apple retail stores worldwide, we can now see so many beautiful Apple store locations. Paris. Milan. New York. LA. Shanghai, and Singapore. […]
Marketing budget cuts are coming. Time to make smart decisions.
When your finance manager comes over and tells you to freeze your marketing budget for the rest of the year, don’t be that marketer who whines and complains that it just can’t be done. Don’t show them charts from the past 100 years of the last 8 recessions. Don’t show them an article that says […]
Exploring the most common business models with iconic brand examples
In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […]
The smartest B2B brands are moving closer to consumer marketing
Traditionally, B2B marketing has been a function that supports the sales team to get short-term leads. I believe today’s B2B marketers should shift their focus to creating a bond with customers, to help win in the long-term. It is easy to get wrapped up with launching the new product for next week or trying to […]
The B2B Brands playbook: How to create a brand your customers will love
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches […]
Engage the stages of learning to take on new marketing skills
As you go through your Marketing career, there is a repetitive nature, as we tend to work on the same essential types of work streams over and over. There are stages of learning as we continue to build our collection of marketing skills. We try, repeat, tweak, improve, and perfect. And then we share those […]
How market research can help marketers win in the market
As a brand manager, it’s crucial to understand your target audience and their needs for your brand’s success. Moreover, marketing research is a vital tool that offers valuable insights into your target market, competitors, and the overall industry. However, choosing from the numerous marketing research types can be challenging. In this article, we’ll delve into […]
Social Media – How to make the most of your online presence
Social media has become an integral part of our lives. It’s where we connect with friends, share photos, watch videos, and learn new things. In this article, I will outline five key steps you need to get started on building your online presence. You have to dig in and learn about how social media can […]
The fundamentals of marketing matter now more than ever
No longer can we think about consumers in a strictly functional or logical way. The best brands of today, like Tesla, Apple, Starbucks, Nike, Dove or Airbnb have found a way to capture the imagination of their consumers. And, they take consumers on a journey of delightful experiences that fosters a deeper emotional and lasting relationship. […]
