The 12 most beautiful Apple Store locations in the world

Email Me

Call Me

Follow Me

Our Book

Templates

The most beautiful Apple Store locations have become tourist attractions around the world. The cube on 5th avenue in New York City is one of the most iconic Apple stores. With hundreds of Apple retail stores worldwide, we can now see so many beautiful Apple store locations. Paris. Milan. New York. LA. Shanghai, and Singapore. These locations sound familiar to fashion brands. 

Their commitment to beautiful architecture signals their value of art and design. But, these lavish designs are not wasted. These Apple store locations create an intense consumer desire. Apple stores have the highest sales per square foot compared to other retailers. Apple stores sell twice as much as the number two brand–Tiffany’s. 

The most beautiful Apple store locations.​

Apple Fifth Avenue in New York City.

Fifth Avenue in New York City is the most iconic Apple store location.

Clearly, the world’s most famous Apple store location is the Apple Fifth Avenue store. A few years ago, I was on a double-decker bus tour of New York City. First, we drove past where John Lennon was shot. And about 10% of those on the bus stood up to take a photo. Yet, when we drove past the Apple Fifth Avenue store location, the entire bus stood up to take a picture. 

Constructed in 2006, the Fifth Avenue store is one of the first over-the-top Apple store locations. Importantly, they designed the cube to entice people to enter the store, creating a grand entrance. Indeed, it is now a tourist attraction. Unquestionably, the cube has become the photo every visitor wants. If you are visiting NYC, it’s a must-see for any trip.

This Apple store location is open 24 hours a day, seven days a week. 

To illustrate, click on the photo of Apple Fifth Avenue in New York City.

More photos of the the iconic Apple store location on Fifth Avenue.

To illustrate, click on more photos of Apple Fifth Avenue.

Brand templates for retail brands

Elevate your brand strategy with our powerful templates.

Our brand toolkit for B2B brands is our most comprehensive template helps you communicate your brand plans, brand positioning, business review and creative briefs.

Our brand plan template  offers slides for vision, purpose, analysis, key issues, strategies, and execution plans, ensuring a thorough approach to your brand’s development. The brand positioning template guides you through defining your target profile, crafting a brand positioning statement, and developing a unique brand idea, concept, values, story, credo, and creative brief. Finally, our business review template provides slides for in-depth analysis of the marketplace, customers, competitors, channels, and your brand.

Choose the right template for your business needs

Apple Convent Garden.

Convent Garden in London, England is one of the most beautiful Apple store locations.

Upon opening in August 2010, Covent Garden was Apple’s largest retail space worldwide. And there were significant renovations in 2018 with a grand re-opening. To demonstrate, have a look at one of the most iconic Apple store locations. 

To illustrate, click on the photo of Apple Convent Garden.

More photos of Apple Convent Gardens.

To illustrate, click on more photos of Apple Convent Garden.

Bringing Apple's retail strategy to life.

To view the video about Apple retail strategy, use the ▶️  button to play.  

Purchasing Apple products is very simple, including its own retail store experience.

Steve Jobs saw a vision for retail, to help Apple use simplicity to manage the purchase moment through its retail stores, making sure the experience is simple and straightforward. All staff carry a credit card machine and complete the transaction very quickly. No lines or cash registers. Simplicity shines through the store layout, with the genius bar for one-on-one tech questions and support and the training area to teach classes. Importantly, he brand also puts every Apple product on display to allow consumers to take them for a test drive. Our Apple case study shows how Steve Jobs built Apple around simplicity.

How Apple retail stores are set up.

To illustrate, click on the diagram above to see how they use the Apple retail strategy.

Apple Piazza Liberty in Milan, Italy.

The Piazza Liberty store in Milan, Italy is one of the most beautiful Apple store locations.

In short, the Milan Apple store location has an 8-meter-high parallelepiped glass-crystal structure surrounded by a fountain with 56 water nozzles. Within the glassed fountain is a staircase that acts as an entrance creating one of the most iconic Apple store locations. To demonstrate, look at some of the photos below.  

To illustrate, click on the photo of the Apple Milan Italy retail location.

More photos of the Milan, Italy Apple store location.

To illustrate, click on more photos of the beautiful Apple store location in Milan, Italy.

Apple Tower Theater in L.A.

The Apple Tower Theater store is gorgeous.

Initially designed in 1927, Tower Theater was one of the first movie theaters equipped for sound. However, the theater closed in 1988 and sat dormant for years.

Then, along came Apple, who collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully restore the theater’s beauty and grandeur. Importantly. And, they carefully refinished every surface, and the building has undergone a complete seismic upgrade. Below, look at one of the most beautiful Apple store locations.

To illustrate, click on the photo of the Apple Tower Theater retail store.

More photos of the Apple Tower Theater retail store.

To illustrate, click on more photos of the Apple Tower Theater retail store.

Apple Marina Bay Sands in Singapore.

The Marina Bay Sands in Singapore. is one of the most beautiful Apple store locations.

The beautiful Apple store location at Marina Bay Sands in Singapore is the first Apple Store to sit directly on the water. Indeed, it appears to float on the iridescent Marina Bay. Importantly, this beautiful store location introduces a new and captivating retail experience at one of the most iconic locations in Singapore. Inspired by the Pantheon in Rome, an oculus at the dome’s apex provides a flooding ray of light that travels through the space. To illustrate, take a look at a few of the photos of this fantastic store location.  

To illustrate, click on the photo of the Apple Singapore retail store.

More photos of the Singapore Apple store location.

To illustrate, click on the photo of the beautiful Apple Singapore retail store.

Beloved Brands playbook

Our Beloved Brands playbook goes in depth on everything you need to build a brand consumers will love. Learn about strategic thinking, brand positioning, writing brand plans, advertising decisions, media planning, marketing analytics, and financials.

Our readers tell us they keep our Beloved Brands playbook close by for whenever they need to take on a new project. Clearly, we are thrilled that 89% of Amazon reviewers have given Beloved Brands a 5-star rating. Also, we wrote a B2B Brands playbook and a Healthcare Brands playbook

Apple store in Shanghai, China.

The Apple Shanghai is one of the most beautiful Apple store locations.

Located near the busy Pudong district in Shanghai, this iconic Apple Store location sits in a large urban plaza below a new circular sunken court. The entrance has a large glass cylinder, forty-one feet high. Visitors travel over a shallow reflecting pool to reach the store from the plaza level to a transparent, cylindrical entry. Then, consumers descend to the store below the plaza on a gorgeous spiral glass staircase. Indeed, this Apple store location is a definite nod to the Fifth Avenue cube.

To illustrate, click on the photo of the iconic Apple Shanghai retail store.

More photos of the Shanghai Apple store location.

To illustrate, click on the photo of the beautiful Apple store location in Shanghai.

Other beautiful Apple retail stores from around the world.

Grand Central Station

Cupertino California

Paris Opera

Dubai, UAE

Brisbane, Australia

Champs-Élysées

To illustrate, click on any photo of one of the iconic Apple store location.

Apple Case Study

How Steve Jobs built Apple around simplicity

Our Apple case study starts with 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗦𝘁𝗲𝘃𝗲 𝗝𝗼𝗯𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗼 𝗔𝗽𝗽𝗹𝗲 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗔𝗽𝗽𝗹𝗲 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗼𝗱𝗮𝘆’𝘀 𝗺𝗼𝘀𝘁 𝗮𝗱𝗺𝗶𝗿𝗲𝗱 𝗯𝗿𝗮𝗻𝗱. Importantly, Steve Jobs recognized that consumers were frustrated by how all the other technology brands designed their products in a lab without any thought for the consumer. Undoubtedly, Steve Jobs made the most significant contribution to the Apple brand strategy in how he starts with the consumer experience and then work back to the technology. 

And, you can also learn from the best Apple advertising

Beloved Brands Contact Information

Search our site for any marketing topic

"Beloved Brands is the Cheat Code for Brand Managers"

If you run a brand, our Beloved Brands playbook will equip you with the marketing skills, tools, strategies, and insights needed to tackle every challenge in managing it. This is your essential resource for navigating the complexities of building and growing a successful brand.

📊 Build Brand Analytics that uncover what others miss

Our Beloved Brands playbook shows you how to run deep-dive brand audits that expose hidden challenges, surface real growth opportunities, and focus your team on the few issues that truly matter.

💡 Challenge your Strategic Thinking

You’ll learn to ask smarter, tougher questions that change how you see your brand, your market, and your role as a marketer—unlocking sharper strategies and clearer choices.

🎯 Sharpen your Brand Positioning

We give you proven tools and consumer benefit frameworks that help you define positioning that is meaningful, motivating, and defensible—turning functional and emotional benefits into competitive advantage.

📝 Build a Brand Plan that sets your future direction

You’ll learn how to create a clear, aligned brand plan that focuses priorities, mobilizes teams, and drives smarter decisions across your organization.

📺 Master the decisions that drive Marketing Execution

From writing stronger creative briefs to making confident calls on advertising, innovation, and campaigns, this book helps you lead execution that gets noticed and gets results.

⭐ Trusted by marketers who demand real-world impact

Over 80% of our Amazon reviews are 5-star. Marketers tell us this playbook stays within arm’s reach when the pressure is on and the decisions matter most.

Our Beloved Brands Marketing Training builds high-performing marketing teams that think, act, and perform at a higher level

Experience the Beloved Brands difference. Our marketing training program is hands-on, intensive, challenging, real-world, and designed to elevate the marketer’s performance.

We don’t teach theory. We build capability.

Your marketing team gains sharper thinking, stronger tools, practical frameworks, and the confidence to operate at a higher level from day one.

You will see the difference in how your team thinks, acts, and performs.

Our Beloved Brands Marketing Training program

🛠️ We build essential Marketing Skills

Our program equips your team with the core skills required to raise performance, including brand analytics, strategic thinking, positioning, planning, and execution.

📈 Marketers will work on their own brand 

We drive real performance improvement by having marketers apply every tool, method, and framework directly to their own brands. They build their brand’s business review, brand positioning, plan, and creative brief.

🚀 Our marketing coaching is like having a VP in the room 

Our hands-on coaching recreates real-world pressure, expectations, and decision-making—the same standards encountered in leadership meetings and boardrooms.

🌍 Custom-Tailored Marketing Training Programs 

We tailor each program to your business model — Consumer, B2B, Retail, and Healthcare — using industry-specific examples that make it easy for teams to apply learning immediately.

Beloved Brands Mini MBA
Beloved Brands playbook
Beloved Brands Marketing Training