Brand Management career success at each level from entry-level to CMO
In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence, […]
12 reasons why Advertising feels harder than it should (And how to fix them)
Creating great advertising isn’t easy. It requires leadership, strategic depth, and creativity. Yet many marketers find the process stressful and frustrating, feeling like they’re never quite hitting the mark. If you’ve ever felt stuck or unsatisfied with your advertising efforts, you’re not alone. We go through the 12 common reasons why advertising feels harder than it […]
How to build marketing tactical plans to use in your marketing plans
When you are learning how to write a marketing plan, make sure that you create a separate marketing tactical plan for each significant investment to ensure everyone has specific instructions for their function, eliminating any room for misinterpretation. The marketing tactical plans should align with your marketing activities and include a Brand Communication Plan, a […]
Why the Nike stock price fell – How the Nike DTC strategy failed miserably
Nike’s stock price has dropped 25% in 2024 and has been cut in half since its high in 2021, largely due to the company’s missteps with its DTC strategy (direct-to-consumer.) In an effort to cut out middlemen and capture higher margins, Nike reduced its support for traditional retailers, focusing instead on selling through its own […]
10 successful brands that started with unexpected beginnings
Behind every iconic brand is an unexpected origin story that most people don’t know. What if I told you Amazon didn’t set out to be the ‘everything store’? Or that Starbucks wasn’t always brewing coffee by the cup? For some of today’s biggest names, early plans took a backseat as they embraced new directions—and, in […]
Sustainable Brands: How eco-friendly brands are winning
In an era often described by its rampant consumerism, there’s an intriguing juxtaposition at play. Discover the importance of sustainable brands for our environment. Read how eco-friendly brands make conscious decisions—driven by profit and an urge to be part of a global solution. We’ll take a look at four case studies, including Patagonia, Ikea, Adidas, […]
Lessons from advertising legends to inspire today’s marketers
Undoubtedly, the advertising industry has experienced remarkable evolution over the past century. However, the principles and strategies that guided the industry’s pioneers remain as relevant today as they were during the “Mad Men” era. In this post, we’ll delve into the valuable lessons that modern marketers can draw from seven legendary figures. Firstly, we’ll examine […]
B2B Marketing must focus on 4 distinct roles within each B2B customer
B2B follows a different type of targeting. First, while a B2B brand may start off thinking about selling to the entire market, then begin narrowing down based on the kind of customer or the subsegments of the category. As B2B marketers approach their customers, they must understand there are four types of people at the […]
How to manage the ideal tension between marketing and sales
There is a natural tension between marketing and sales due to their differing primary focuses, but that tension can be channeled productively. The yin and yang. A little tension and conflict is good when it is the starting point for collaboration. The tension between marketing and sales arises when different objectives seem to pull the […]
The 10 highest-paid athletes in the world
The 10 highest-paid athletes in 2024 have not only excelled in their respective sports but have also capitalized on their global fame through endorsements and business ventures. Their success demonstrates the critical role of personal branding in modern sports, allowing these athletes to secure lucrative sponsorships and build ventures beyond the field or court. Alongside […]
