Brand Management career success at each level from entry-level to CMO
In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager to a seasoned Marketing Director and up to the VP of Marketing or Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has […]
Liquid Death case study: The disruptor brand that big brands can’t duplicate
In the realm of the beverage industry, where giants like Coca-Cola and Pepsi dominate, breaking through the saturated market can be a Herculean task. However, one brand that notably made a significant splash is Liquid Death. This intriguingly canned water company managed to capture consumers’ attention not just with its product, but through its audacious […]
Red Bull case study: The courageous pathway to becoming a beloved brand
As a leading energy drink brand, Red Bull has become a household name across the globe. The brand is known for its high energy and exciting marketing campaigns. As well, Red Bull takes an innovative approach to product development. In this post, we will take an in-depth look at Red Bull’s marketing execution, exploring how […]
Brand architecture strategies to organize your brand portfolio
Brand architecture refers to the way companies organize their brand portfolio to ensure clarity, consistency, and alignment across all levels. In this article, we will go through the branded house, house of brands, and the hybrids that use a little of each. A well-structured brand architecture can help companies manage their brands effectively, differentiate themselves […]
How to manage a portfolio of brands
Portfolio Management is an investment strategy to deliver maximum payback for the company using a collection of brands. A portfolio of brands requires a diverse set of investments. Each brand needs to be carefully selected to meet specific goals. Marketers must allocate their budget to achieve the desired goals across the portfolio requires an external […]
How to use a Brand Key Model to display your brand’s unique selling proposition
A Brand Key model is a tool from consumer marketing that allows marketers to lay out the unique selling proposition (USP) elements of their brand on one page. Essentially, this article will go through the Brand Key model explained with nine elements that build the USP. And, with each element, we will show you the […]
Selling and Retail execution – Building bridges between Marketing and Sales
At Beloved Brands, we believe that true brand success hinges not just on strategy or creative, but on execution at the shelf. Winning brands align Marketing and Sales around a common purpose. While each function has distinct roles, the real magic happens when they find common ground, especially through a strong Retail Strategy and thoughtful […]
How advanced consumer analytics can steer your brand strategy
In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […]
Exploring the most common business models with iconic brand examples
In the dynamic arena of marketing and commerce, the blueprint for delivering value to customers—commonly known as a business model—serves as the foundation upon which a company constructs its market identity and operational strategies. The essence of a business model lies in its ability to outline how a company creates, delivers, and captures value, which […]
Air Jordan Case Study – How Nike & MJ changed the sports world
Undoubtedly, Nike and Michael Jordan’s partnership in 1984 forever altered the landscape of the sports world. Few athletic shoes are as iconic and recognizable as the Air Jordan, a brand that bears the name of legendary basketball player Michael Jordan. For decades, this Nike sneaker has been a fixture in the athletic world, representing far more […]
