Follow us

Our book

Brand Toolkit

In the spring of 2020, the biggest sports story is Michael Jordan with “The Last Dance” documentary giving us the most inside look at Michael Jordan’s life we have ever seen. The documentary is well done, almost a soap opera with a new villain each episode, whether it is Jerry Kraus or the Bad Boy Pistons. There is something captivating about Jordan’s intense pursuit of perfection.

Michael Jordan is a marketer’s dream, including his own Air Jordan brand with Nike or with McDonald’s, Coke, Hanes, and Gatorade. Jordan is still one of the highest-earning athletes with a net worth of $2 Billion.  

To satisfy our thirst for more Jordan, here are the six best Michael Jordan ads we have ever seen 

Air Jordan

Jordan vs. Jordan for Gatorade

Released in 2003, as Jordan’s career was winding down, this is a CGI editor’s dream. This Michael Jordan ad from Gatorade shows 39-year-old Jordan playing his 23-year-old younger self. With such an amazing production, eyes are fooled into thinking “how did they do this” using Harlem Globetrotter’s Kevin Daley serves as a body double.

Michael Jordan vs. Larry Bird for McDonald's

This Michael Jordan ad was shot in 1993 for the Super Bowl, I love this simple game of horse between these two legends. For basketball fans, one line that stuck was “nothing but net.” Whether on the basketball court or throwing paper into the wastebasket at the office, any made shot elicited the “nothing but net” line. 

Jordan vs. Mars Blackman (Spike Lee)

Back in the late 1980s, Nike used the odd combination of Michael Jordan and Spike Lee, using the fictional character, Mars Blackman, from Spike’s “She’s gotta have it” movie. I love these Michael Jordan ads. 

"Be like Mike" for Gatorade

This Michael Jordan ad is bit of a wholesome jingle, gave the Gatorade brand the chance to show a warmer side of Jordan. 

Original Air Jordan ad

Marketers love creating scarcity, so consumers think they are getting something no one else can get. For an odd rule, the NBA banned the original Air Jordan shoes because the color ratio on the shoe did not include enough of the color white. Nike jumped all over this “banned” shoe idea to create this iconic Michael Jordan ad. 


At the height of what you are watching with “The Last Dance” documentary, Nike released an ad that spoke to how many times Michael Jordan has failed, and how that fuels him to succeed. 

I love the copy of this Michael Jordan ad. 

“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot — and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

Take your brand knowledge to new heights with our Beloved Brands playbook

Beloved Brands is a comprehensive guide that covers the fundamentals of brand management. It goes deep on strategic thinking, brand positioning, brand plan development, advertising decisions, media planning, marketing analytics, and the brand financials. This is an opportunity to build your marketing skills to help your career. And, it will provide you with the roadmap for driving growth on your brand. 

Beloved Brands book for marketers

Marketers see Beloved Brands playbook as a go-to resource, as they keep it within arm’s reach for any new project. We are thrilled to see that it has received a 5-star rating from nearly 90% of Amazon reviewers. Additionally, we have also created playbooks for B2B Brands and Healthcare Brands, catering to specific industries.

Coke advertising case study

Lessons from the best Coke ads of all time

Over the past 100 years, Coca-Cola has been the best advertising brand. Sure, Nike and Apple have battled for the best over the past 40 years, but they’d need to get to 2080 before challenging Coke. 

Best Coke ads

Apple advertising

Learn from the best Apple Advertising of all time

Apple advertising has delivered “simplicity” since the 1970s. Apple’s advertising has been relatively consistent for over 40 years and incredibly connected with consumers. You could build an Apple case study on the advertising alone. So we did!

Apple Advertising Case Study

Nike advertising

Our Nike case study looks at 30 years of 'Just do it'

Nike case study Kobe Air Jordan Advertising that sticks
Beloved Brands logo

Graham Robertson

Email questions

Call 416 885 3911

Follow us on LinkedIn

Beloved Brands book

Brand Toolkit

Beloved Brands Marketing Training

Beloved Brands Marketing Training Video

Elevate your team’s performance with our marketing training. The smarter they are, the greater your brand growth will be.

Our Best Posts for Beloved Brands blog

Click to read more

Beloved Brands Playbooks
Beloved Brands Brand Templates

Find the template that fits your brand. Each of our templates is available for consumer, B2B, healthcare, or retailer brands. 

Beloved Brands Mini MBA
Beloved Brands graham robertson

Contact Information

Graham Robertson

Email: [email protected]

Phone: 416–885–3911

Search our site for any marketing topic

M a r k e t i n g    B o o k

beloved brands

the playbook for how to create a brand your consumers will love

With our Beloved Brands playbook, you will learn to think strategically, define your brand positioning, write a marketing plan, make execution decisions, and analyze your brand. Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that 89% of online reviewers have rated Beloved Brands a 5-star. As a result, Beloved Brands has been a #1 bestseller in brand management. We also have the B2B Brands playbook and our Healthcare Brands playbook

Marketing Training

The smarter your team, the better the results you will see!

As a marketing team leader, you know that your team’s success is essential for your company’s growth. Our Beloved Brands marketing training gives your team the skills they need to make strategic decisions, produce exceptional work, and drive business growth. They will learn to define brand positioning, write effective plans, improve brief writing, make informed execution decisions, and analyze their brand’s performance.

We have designed our marketing training program to build the fundamental skills to help your team reach their full potential. We will work with your team to help them learn to take on Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. 

Brand Toolkit
beloved brands book, marketing book
Beloved Brands Mini MBA