How to write a Marketing Plan presentation that your boss will approve
Are you in the middle of writing a marketing plan presentation? Then, you are in the right place. In this post, you’ll find a detailed marketing plan template and numerous marketing plan examples to follow, making the writing process much easier. This marketing plan guide is based on my experience as a former VP of […]
You will love our one-page Brand Plan
Without question, creating a brand plan presentation is a powerful way to earn the trust of your leadership team. However, it’s unlikely anyone will read it a second time. Our one-page Brand Plan will keep everyone aligned with your brand strategy. In this article, I will share plenty of Brand Plan examples and show how […]
Six questions to focus your media plan
As the brand leader, you need to start with the right questions to help you frame your media plan. First, consider factors such as your brand’s budget size, your brand’s core strength and how tightly connected your brand is with consumers. Then, identify which point on the consumer journey you wish to impact, where your […]
Situational Leadership Styles for Marketers – Strategy and Instinct
Understanding and deploying the right situational leadership style at the right time is paramount for marketing success. Successful marketers are adept at shifting their thinking gears. They oscillate between fast, instinctual decisions and slow, logical ones. Identifying your inherent leadership style is crucial, but it’s equally vital to strengthen the styles that don’t come naturally […]
The difference between a disruptor brand and a challenger brand
Every day, I see people mess up by randomly using the key marketing words disruptor brand and challenger brand. I guess these words seem to convey an attitude that makes people think they are buzzwords. But when it comes to competitive strategy, they are quite different. The common link is they both take on an […]
How to use an Innovation Plan to drive future brand growth
𝗜𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝗿𝗮𝗻𝗱𝗼𝗺. 𝗕𝘂𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝗮 𝗽𝗹𝗮𝗻. It is crucial to make innovation planning a core practice within your organization and embed an innovative spirit into the culture. While we use a Strategic ThinkBox to develop your plan, I will introduce our Marketing PlayBox that helps stay on strategy through the execution. We […]
How to lead a brand turnaround to revitalize your business
When your brand faces poor external results with a decline in sales, shrinking market share, and lower profit margins due to lower prices or rising costs, the brand leader needs to create a turnaround plan that will fix it. From my experience with a brand turnaround, you will need both a short-term and long-term fix. […]
Consumer strategy helps figure out how to use brand love to win
Marketers need to use consumer strategy to tighten the bond with consumers, to provide more power and set up the potential to drive added revenue and profits. To show the differences in how consumers feel about a brand as they move through five stages, I created the brand love curve. It defines consumers’ feelings as […]
Brand Strategy Roadmap – One-page strategic plan for your brand
Brand strategy decisions must answer, “How can we get there?” Most importantly, strategies must provide clear marching orders that define the strategic program you are investing in, the focused opportunity, the desired market impact, and the payback in a performance result that benefits the branded business. The strategic choices depend on market opportunities to build […]
How to use a vision to imagine a better future for your brand
A well-written brand vision should be the ultimate end-in-mind achievement, which answers, “Where could we be?” Use these examples of brand vision statements to inspire you as you write your own vision statement. Maybe you will see something that feels familiar to what is in your mind or at least a structure for how you […]
