How to write a Marketing Plan presentation that your boss will approve
Are you in the middle of writing a marketing plan presentation? Then, you are in the right place. In this post, you’ll find a detailed marketing plan template and numerous marketing plan examples to follow, making the writing process much easier. This marketing plan guide is based on my experience as a former VP of […]
Brand Strategy Roadmap – One-page strategic plan for your brand
Brand strategy decisions must answer, “How can we get there?” Most importantly, strategies must provide clear marching orders that define the strategic program you are investing in, the focused opportunity, the desired market impact, and the payback in a performance result that benefits the branded business. The strategic choices depend on market opportunities to build […]
Six questions to focus your media plan
As the brand leader, you need to start with the right questions to help you frame your media plan. First, consider factors such as your brand’s budget size, your brand’s core strength and how tightly connected your brand is with consumers. Then, identify which point on the consumer journey you wish to impact, where your […]
You will love our one-page Brand Plan
Without question, creating a brand plan presentation is a powerful way to earn the trust of your leadership team. However, it’s unlikely anyone will read it a second time. Our one-page Brand Plan will keep everyone aligned with your brand strategy. In this article, I will share plenty of Brand Plan examples and show how […]
How to lead the brand planning process in your organization
Your brand planning process is crucial for success. First, conduct a comprehensive business review and establish brand positioning. Next, identify key issues and develop a solid brand plan. Undoubtedly, this process provides an opportunity to make informed decisions. By allocating your brand’s limited resources effectively, you’ll achieve the highest return. Interestingly, you may have heard […]
Consumer strategy helps figure out how to use brand love
Marketers need to use consumer strategy to tighten the bond with consumers, to provide more power and set up the potential to drive added revenue and profits. To show the differences in how consumers feel about a brand as they move through five stages, I created the brand love curve. It defines consumers’ feelings as […]
How to lead a brand turnaround to revitalize your business
When your brand faces poor external results with a decline in sales, shrinking market share, and lower profit margins due to lower prices or rising costs, the brand leader needs to create a turnaround plan that will fix it. From my experience with a brand turnaround, you will need both a short-term and long-term fix. […]
How to figure out your integrated brand communications plan
Your brand communications plan must steer and inspire the creation of the brand story work, so the brand communications work will establish your brand positioning, and motivate consumers to see, think, feel, do, or influence. The role of the brand communications plan is an organizing tool to ensure everyone has specific marching orders on the […]
Clearly written brand strategy statements make your plans smarter
The most important element of any plan is the brand strategy statements. You need to know where you will invest your limited resources. The best brand strategy statement brings focus on an identified opportunity you can take advantage of. Your strategy must create a market impact that acts as a tipping point that changes your […]
How to use a vision to imagine a better future for your brand
A well-written brand vision should be the ultimate end-in-mind achievement, which answers, “Where could we be?” Use these examples of brand vision statements to inspire you as you write your own vision statement. Maybe you will see something that feels familiar to what is in your mind or at least a structure for how you […]
