Engage the stages of learning to take on new marketing skills
As you go through your Marketing career, there is a repetitive nature, as we tend to work on the same essential types of work streams over and over. There are stages of learning as we continue to build our collection of marketing skills. We try, repeat, tweak, improve, and perfect. And then we share those […]
How market research can help marketers win in the market
As a brand manager, it’s crucial to understand your target audience and their needs for your brand’s success. Moreover, marketing research is a vital tool that offers valuable insights into your target market, competitors, and the overall industry. However, choosing from the numerous marketing research types can be challenging. In this article, we’ll delve into […]
The fundamentals of marketing matter now more than ever
No longer can we think about consumers in a strictly functional or logical way. The best brands of today, like Tesla, Apple, Starbucks, Nike, Dove or Airbnb have found a way to capture the imagination of their consumers. And, they take consumers on a journey of delightful experiences that fosters a deeper emotional and lasting relationship. […]
Your business situation must steer your brand’s next move
A smart brand strategy is a smart business strategy. Before moving towards a plan, you must understand the business situation you face. In this article, I will outline four distinct business situations your brand could face: Fuel the momentum, Fix it, Realignment, and a Start-up. You are running a live business, with a need to drive […]
A smart brand strategy is the foundation of a marketing plan
When it comes to creating your marketing plan, the foundation of the plan is the vision, key issues, and smart brand strategy statements. While the vision sets the direction of where you want to go, a well-crafted brand strategy steers all marketing efforts. In this post, we will come up with the key elements of […]
The smart way to write brand goals for your business
Writing goals are an essential part of running your business. We usually achieve what we think we can achieve. Your goals should have a balance of stretch and reality. In short, use your brand vision to push a little beyond your comfort level and achieve beyond what you expect. You will hear the term smart goals. […]
Ten questions to help you define the culture behind your brand
The best brands of today spend as much effort marketing to themselves as they do to their consumers. While the culture behind your brand will form naturally, you can use a brand purpose and values to steer everyone who works behind the scenes of your brand. Finding your brand purpose answers the big question of […]
The most misused and abused marketing buzzwords
On a daily basis, I hear marketing buzzwords bantered about and it becomes obvious people say them and don’t really even know what they mean. I think people use sacred marketing words like relevant, equity or insights because they figure no one will challenge them. Of course, everyone puts “strategic thinker” on their LinkedIn profile. […]
5 free online tools to use for Market Research
Marketing research is an important part of any marketing plan. It helps you understand how people think and behave so that you can create products and services that will appeal to them. For many small to midsize brands, market research can feel cost-prohibitive. This article will show you five ways you can do some market […]
Marketers Guide to OmniChannel Media: Paid, earned, shared, and owned media
In today’s fragmented digital landscape, a robust brand strategy is not just about being visible, it’s about being omnipresent. For brand leaders and top-tier marketing professionals, the strategy has shifted from a Multi-Channel media approach to an OmniChannel Media strategy. This intricate ballet of Paid, Earned, Shared, and Owned (The PESO Model™) media is where […]
