About Beloved Brands
At Beloved Brands, we help brands find new growth by creating a brand their consumers will love. We make brand leaders smarter, so they can reach their full potential and deliver stronger brand results.
Graham Robertson founded Beloved Brands in 2010 with a purpose to use his marketing experience and provocative voice to get marketers to think differently about their brands, and to explore new ways to grow.
For over a decade, Graham has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, The Mayo Clinic, Miller beer and Pfizer. He’s helped train some of the best marketing teams around the world, teaching strategy, brand positioning, brand plans and advertising.
We believe the best answers are inside you. Our role is to get those answers out and make them even smarter.
Graham brings his experience into every client engagement. Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing.
He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award, and four Effie advertising awards.
Graham’s bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love.
In 2020, Graham has been named one of the top 10 CMOs by the Silicon Review.