Meet Graham Robertson, founder and CMO of Beloved Brands

Graham Robertson is one of the voices of today’s brand leaders. As the founder of Beloved Brands, he has been a brand advisor to the NFL Players Association, Shell, Reebok, Acura, Jack Links, and Pfizer. Graham RobertsonAs a brand consultant, he’s helped train some of the best marketing teams on strategy, brand positioning, brand plans, and advertising. Graham’s purpose is to use his marketing experience and provocative style to get marketers to think differently about their brands, and to explore new ways to grow.

In his marketing career, Graham led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills and Pfizer, rising up to VP Marketing. He has won numerous awards including Marketing Magazine’s “Marketer of the Year”, Businessweek’s best new product award and four Effie advertising awards.

As a keynote speaker, Graham shares his passion for brands to challenge and inspire marketing minds around the world, whether speaking at Advertising Week, or at the NBA Summer League, or to a room full of marketers in Bangkok Thailand or an agency in New York. He’s been a guest writer for Ad Age, and his weekly blog stories have reached millions of marketers, who are trying to improve their skills.

Graham Robertson

Founder and CMO

Beloved Brands Inc

Brand Consulting Firm

phone: 416 885 3911


At Beloved Brands, we are a boutique brand consulting firm who help build brands that consumers love and we make brand leaders smarter.

We believe the more love your brand can generate with consumers, the more power, growth, and profitability you will realize in the future.

We think the best solutions are likely inside you already, but struggle to come out. Our unique playbook tools are the backbone of our workshops. We bring our challenging voice to help you make decisions and refine every potential idea.

We start by defining a brand positioning statement. This includes defining the desired target, consumer benefits and support points the brand will stand behind. From there, we build a brand idea that is simple and unique enough to stand out in the clutter of the market. It must be motivating enough to get consumers to engage and buy. The idea helps build a loyal following with your brand.

We will help you write a strategic brand plan for the future, to get everyone in your organization to follow. It starts with an inspiring vision that pushes your team to imagine a brighter future. We use our strategic thinking tools to help you make strategic choices on where to allocate your brand’s limited resources.

Our brand playbook methodology will challenge you to unlock future growth for your brand

beloved brands

  1. Our workshop process will challenge you to think strategically to explore new ways for your team to unleash future brand growth.
  2. We will define your brand with a winning brand positioning statement that motivates consumers to buy, and gives you a competitive advantage to drive future growth. We will create a brand idea to inspire and focus your team.
  3. From there, we build a brand plan to help you make smart focused decisions, so you can organize, steer, and inspire your team towards higher growth.
  4. We advise on advertising, to find creative that drives branded breakthrough and use a motivating messaging to set up long-term brand growth.
  5. Our deep-dive assessment will give you the knowledge of the issues facing your brand, so you can build a smart plan to unleash future growth.
  6. Our brand training program will make your brand leaders smarter, so you have added confidence in their performance to drive brand growth.


To learn more about our brand consulting, click on this link: Beloved Brands Strategic Coaching

To learn more about our brand training programs, click on this link: Beloved Brands Training




I wrote my book, Beloved Brands, as the playbook for how to build a brand your consumers will love.

Beloved Brands Book

Beloved Brands has everything you need to run your brand. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution and analyze the performance of your brand through a deep-dive business review.

Available on Amazon, Apple Books or Kobo

We have the paperback and e-book version on Amazon. Click here to order:  

We are also on Apple Books, which you can click here to order:

If you use Kobo, you can find Beloved Brands in over 30 markets using this link:

You have my personal promise to help you solve your brand building challenges. I will give you new thinking, so you can unlock future growth for your brand. If you need our help, email me at or call me at 416 885 3911