Influencer Marketing helps brands break through the clutter
Influencer marketing is a form of marketing that leverages the influence of individuals with a large following on social media or direct access to influence a consumer. While most think of influencers as celebrities named Kardashian, Beyonce, or Lebron, open your minds to finding ways to reach those consumers who love your brand, and can […]
How to conduct a brand audit
It’s imperative to understand that every business should conduct a brand audit annually. This process uncovers key issues and sets up a strategic plan for the brand’s future. Moreover, if you’re not integrating this essential step, you’re arguably neglecting the optimal management of your brand. Furthermore, adopting a monthly report system can keep your brand […]
How to sell to independent customers who don’t want your help
We are seeing a new emerging independent customer type who loves to explore, learn, and browse on their own terms, with very little help from salespeople. These independent customers love to do the deep-dive research and legwork to get them to a point where they appear to know precisely what they want. They are always […]
Ozempic Case Study – The easiest victory over diabetes and weight
Ozempic is the brand name whispered quietly at the lunch table at work or at the family Bar-B-Q–followed by, “You look great.” Ozempic is loudly joked about on the late-night talk shows or award shows. All that talk value has helped Ozempic rapidly ascend in the healthcare market, particularly in treating type 2 diabetes and, […]
Viking Cruises – The secrets behind their comfortable exploration brand idea
Viking Cruises, founded in 1997, is known for its river and ocean cruises. Over the years, it has emerged as a leader in the cruise industry, named the #1 cruise by Condé Nast due to its unparalleled customer experience. What Viking Cruises does so well is it understands the high expectations of its consumer target […]
How to shift your marketing to reach Millennials & Gen Zs
Bob Dylan said, “The times are changing.” Today, businesses must update their strategies to remain competitive. It’s a mistake to think age doesn’t matter when targeting customers. Overlooking the importance of younger consumers, like Millennials and Gen Z, can be costly. Relying solely on your older loyal customers is risky in today’s fast-changing market. The […]
YETI Case Study: How their product performance drives shockingly high prices
Buying a YETI is not a purchase, but rather an investment. That’s how the founders think of their exceptionally high priced products. In YETI Case Study, we delve into the fascinating world of the YETI brand – an unyielding player in the outdoor gear industry. YETI, renowned for its ultra-durable and superior quality products, has […]
Brand Culture – You can’t run a brand without the people behind the brand
In today’s competitive market, the emphasis on “customer experience” and “customer journey” is not merely a trend but an essential business practice. Ensuring an impeccable customer experience is a collective effort, from the top-to-top management down to customer service teams. It’s all about keeping everyone aligned to the brand idea, values, and ideal leader behaviors, […]
How advanced consumer analytics can steer your brand strategy
In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […]
How to use Content Marketing to break through the clutter and engage your target
Master the art of crafting compelling content marketing that rises above the noise. First and foremost, content marketing has become an essential tool for businesses seeking to rise above the noise in today’s digital landscape. With consumers constantly bombarded by content, it’s crucial to create engaging and valuable material that captures their attention. This in-depth guide […]
