Your personal profile can be a lead tool for telling your brand story, whether on your LinkedIn profile, on your personal blog, or at any industry events. You can work on a long and shorter version of the bio.
Everyone should have a personal profile to tell their brand story
- Start with your desired reputation by thinking of a personal vision statement for how you wish to be viewed five or ten years from now.
- Talk about the difference you make, whether it is in your job or business you are leading.
- Outline your background qualifications, including employment history, notable awards, or education degrees.
- Layer in other unique experiences, publications, event participation, or charity involvement.
To end, as we would with a brand, provide your stated promise declaration, which is your purpose behind your vision. Using your promise is a compelling way to end your profile.
Four Questions to define your personal brand
- How do you define yourself, by where in the marketplace you see yourself having the biggest impact?
- What is the primary benefit you provide your target, whether they are potential prospects?
- What is the secondary benefit you provide your target, whether they are potential prospects?
- What is the expected result you deliver, that matches up to your target’s potential goals?
This model is a great way to summarize yourself, based on what you have done over the last few years. Make sure your definitions are more forward-looking with an aspiration for what you want to be, not stuck in what you have been. Once you get that done, you can then begin to piece it all together and see what your own 7-second pitch might start to look like. Keep tightening that pitch until it flows.
Use your personal brand idea to establish consistency across every media choice you use
In today’s cluttered media world, use your personal brand idea to help organize all types of marketing communication efforts, including your brand story, sales material, networking, creating your own home page or blog, managing the search of yourself, portraying your personal brand through social media, and looking to establish yourself through any influence marketing.
When telling your brand story, you now have many media options available, including white papers, blog posts, LinkedIn updates, networking meetings, or delivering presentations at industry events. Tell the same brand story, with consistent layers of brand messaging. There is nothing wrong with repetition, primarily if you use various media options to make it more engaging.
Now, you can get our ideal brand plan format
- Get our ideal Brand Plan in a downloadable PowerPoint file that includes formatted blank slides with key marketing definitions where you can insert your own brand plan.
- We include slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
- You will get the one-page brand plan and brand strategy roadmap.
To purchase Beloved Brands or B2B Brands, click on the icon where you buy your books
Beyond the MBA is our virtual brand management training program designed for the real world
You will learn how to think strategically, figure out brand positioning, write brand plans, make decisions on marketing execution and analytical skills.
This is your opportunity to gain access to world-class brand management training
Click on the arrow above to view a quick video outlining our brand management training program