About Beloved Brands

We will help you find a new pathway to growth for your brand

We will help you define your brand

Define your brand, with a simple, unique, inspiring, motivating and own-able brand positioning statement. Create a big idea that will transform your internal brand soul into a winning external brand reputation.

We will help you plan your brand's future

Build a strategic brand plan that everyone who works behind the scenes of the brand can follow. Use smart and creative marketing execution, to tighten the bond with your consumers and drive brand growth.

We will help make your brand leaders smarter

We build a custom brand management training program, to unleash the full potential of your Marketing team.

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We help brands grow. We make brand leaders smarter.

It is our fundamental belief that the more loved your brand is by your most cherished consumers, the more powerful and profitable your brand will be. We also believe that better marketing people will lead to smarter strategy choices and tightly focused marketing execution that will higher growth for your brands.

With our workshops, we use our unique tools force you to think differently and help unleash new strategy solutions to build around. I believe the best solutions lay deep inside you already, but struggle to come out. In every discussion, I bring a challenging yet understanding voice to bring out the best in you and help you craft an amazing strategy..

We will help you find a unique and own-able Big Idea that will help you stand out from the clutter of today’s marketplace. The Big Idea must serve to motivate consumers to engage, buy and build a loyal connection with your brand. Equally, the Big Idea must work inside your organization, to inspire all employees who work behind the scenes to deliver happy experiences for consumers.

We will help build a brand plan everyone can follow. It starts with an inspiring vision to push your team. We then force strategy choices on where to allocate your limited resources. With our advice on brand execution, we can steer the brand towards brand love and brand growth.

At Beloved Brands, we deliver brand training programs that make brand leaders smarter so they are able to drive added growth on your brands.

We build strategic growth plans.

We have a growing reputation for finding growth where others can’t.  Here’s where we can help:

  • Turnaround or re-alignement
  • Launch of new products
  • Shifting to a new direction
  • A desire for more growth
  • Not delivering to expectations
  • Embedding the values into the company culture

We have a five stage process that starts with a deep-dive business review to analyze your business performance and assess the situation you faces. We have created our own strategic thinking tools to elicit tough discussions and force you to make focused choices. To define the brand, we use a consumer benefits ladder that maps out the brand positioning and our Big Idea map will help organize everyone in you organization. We lead a Brand Planning session that will get everyone on the same page. We will build an execution plan that includes marketing communications, innovation, the purchase moment and the customer experience. We provide creative briefs, media plans, stage-gate innovation processes, creative brainstorms and project plans to ensure your Marketing execution matches up to the strategy.

To learn more about our coaching, click on this link: Beloved Brands Strategic Coaching

We offer training programs that make brand leaders smarter

Smarter Brand LeadersOne of the best ways to drive long-term business results to ensure you have the best people in place. We can develop a custom-tailored marketing training program that will work to make your team better.  In terms of connecting with your people, training is one of the greatest motivators for teams and individuals. Our brand training will help you be stronger in terms of analytics, strategic thinking, brand positioning, brand planning and marketing execution.

To learn more about our training programs, click on this link: Beloved Brands Training

 

 

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Meet Graham Robertson

One of the leading voices of today's Brand Leaders
Founder and Chief Marketing Officer

Founder and Chief Marketing Officer

Graham started Beloved Brands believing he could help brands find growth and help make brand leaders smarter. Graham spent 20 years in Brand Management leading some of the world’s most beloved brands at Johnson and Johnson, General Mills and Coke, rising up to VP Marketing.

What our clients say

Our clients are willing to speak out on our behalf

Keith Gordon

President of NFL Players Inc.

“I reached out to Beloved Brands while searching for a strategic consultant to assist in the transformation of our brand and company culture. After just a few short days of working with Graham, he was able to quickly understand our business model, as well as our unique operating system and cultural challenges. He's an incredible listener who has a talent for quickly synthesizing information and steering people towards finding their own solutions and owning them as opposed to just giving people answers.”

Monique Gomel

VP Marketing at Earls Restaurants

“Beloved Brands has been a tremendous asset to Earls. Graham helped us to uncover a new vision, big idea for the Earls brand and strategic business plan. We were so pleased with the results, we used Beloved Brands to develop Earls’ cultural brand service values which were rolled out to all 6000+ employees.”

Gyongyver Menesi-Bondar

Head of Marketing Strategy, Shell Asia Pacific

“Beloved Brands has helped us to accelerate our journey towards building emotional connection with our customers. The journey of transformation from a traditional tactical driven marketing approach to a Brand and Experience Driven marketing approach is enormous and requires changes at all levels of the organization. Graham has been instrumental to enable the change, building long lasting marketing competencies of our teams. He spent time with our diverse Asia teams he has been one of us, understanding our business, our challenges, and able to quickly connect with relevant examples and stories.”

Doug Rozon

Director of Marketing

“Beloved Brands created and delivered a custom training program to meet the developmental requirements of a diverse team of Marketers. Graham puts the training in context of their own businesses, resulting in real-time application of the training modules. His philosophies push strategic thinking and get people to see the “what if” questions before jumping to solutions. Graham challenges you to think different making each Marketer better.

Ash Khan

Senior Marketing Manager

My cross-functional team and I at Church and Dwight had the pleasure of working with Graham on an Ideation Session that he designed, led, and managed. Graham was a terrific facilitator and conductor of the sessions and helped us generate many new innovation ideas and opportunities that will be driving brand growth for years. He also diligently followed up after the assignment to ensure that we had what we needed and that all of our business requirements were met 100% , which was a great gesture on his part to ensure client satisfaction! Strategic, knowledgeable, and current, Graham brings a breadth of rich marketing experiences to his client engagements. I’d strongly recommend him for brand consulting or training assignments.

Davide Viola

VP Marketing

“Graham delivers exactly on his promise: He makes brands and brand leaders better. I have worked with Graham twice now, and say confidently his approach and tools truly uncover what’s holding back a brand. His ability to connect complex situations and drive the room to focus, is exceptional.”

Feyi Olubodun

Grey Advertising, Nigeria

"My experience with Graham was a first for both sides - it was the first time Graham would work in Africa, and it was the first time I had done a team training with someone in Canada. It was a great experience! Graham was very personal and quite appreciated by the team. His knowledge base is quite vast and practical, he literally helped to upgrade my Strategy Team significantly. He clearly is a very sound marketing guru with many years of experience, which he brought to bear in the training modules. He took us on several modules from Strategic Thinking to Brand Management. He is a great developer, and I would love to work with him again. I highly recommend his work, and his blog, on which he is quite prolific"

Zhelyaz Kolyovski

Zhelyaz Kolyovski

Head of Marketing, VinProm Pashtera

The most efficient investment in my marketing budget was the Graham’s training to team. He managed to translate the “heavy marketing” slang we all had from books and previous companies to down-to-earth brand management PRACTICAL frame-work that was easy to understand from everyone. Everything he taught us was simple to understand, but at the same time entertaining and setting the bar high. Beloved brands covers it all from situation to issues, strategy to activation…Simple, short and every word step by step making you better and practical brand leader….making stronger and profitable brands.

Lana Jenson

Brand Manager

"Graham provided expert advice and reliable suggestions during coaching sessions to build brand performance with my team. His knowledgable experience was extremely valuable. I would recommend leveraging his expertise for brand coaching, teaching and brand planning."

Brand Stories Blog

We make brand leaders smarter

Get in Touch

We live in the beautiful city of Toronto Canada
 

Our office

Beloved Brands Inc

20 Blueberry Run Trail

Nobelton Ontario, Canada

 

Feel free to reach out

Graham Robertson

President and CMO

416 885 3911

graham@beloved-brands.com

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