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If you are an ambitious marketer, our Marketing Analytics course will provide the foundation for you to reach your full potential. Learn the principles of marketing analytics and then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand. You get 6 training videos (approx 5 hours), key reading from our Beloved Brands Playbook. And we include a Brand Workbook with exercises to try in real-time. Bonus: we include our Business Review template and the Monthly Performance Review template.
$150.00
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What are the three different kinds of marketing analytics? What do we learn in marketing analytics? Our marketing analytics course will teach you the principles of marketing analytics and set you up to build your own deep-dive business review.Â
The best marketers know how to tell strategic stories through analytics, so they own what needs to happen next on their brand.
With our Marketing Analytics course, you will learn the principles of marketing analytics and how to create a deep-dive business review. We go deep to show you how to analyze the marketplace, consumers, competitors, channels, and brand. From there, we teach how to turn your analysis into a presentation for management, showing the ideal presentation slide format.
You will learn about finance with our Finance 101 for Marketers, knowing what to look for on your P&L, so you know every financial formula you need to run your brand.
The best marketers understand all the potential sources of brand data you can use to evaluate the situation. You have to know how to work with all data sources, including market share, consumption, shipment data, brand funnel, advertising tracking, market research studies, and financial statements.
To succeed in your marketing career, our marketing analytics course will show how to dig deep into data, using comparisons and development indexes to find the data breaks. Draw out insights and conclusions to turn into a story to help your team debate and make decisions.
Next, we show you how to lead a best-in-class 360-degree deep-dive business review for the brand that looks at the marketplace, consumers, channels, competitors, and the brand results to give a holistic view of its performance.
Once you have all your findings, you need to write analytical stories that include performance reports and key issues presentations that outline the strategic implications of the brand’s current situation.
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Our Marketing Analytics course video lessons will help you understand the principles of marketing analytics and then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand.
Learn how to think strategically, define your brand positioning, write a marketing plan, make execution decisions, and analyze your brand. Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that almost 90% of online reviewers have given Beloved Brands a 5-star rating. As a result, Beloved Brands has been a #1 bestseller in brand management.Â
We believe that marketers learn best when they see marketing concepts applied to brands that look like their own. We have come up with specific case study examples for each type of marketing, whether you are focused on consumer, B2B, or healthcare brands. Click on the icon below to choose your marketing interest area.
