Description
What are the three different kinds of marketing analytics? What do we learn in marketing analytics? Our marketing analytics course will teach you the principles of marketing analytics and set you up to build your own deep-dive business review.Â
The best marketers know how to tell strategic stories through analytics, so they own what needs to happen next on their brand.
With our Marketing Analytics course, you will learn the principles of marketing analytics and how to create a deep-dive business review. We go deep to show you how to analyze the marketplace, consumers, competitors, channels, and brand. From there, we teach how to turn your analysis into a presentation for management, showing the ideal presentation slide format.
You will learn about finance with our Finance 101 for Marketers, knowing what to look for on your P&L, so you know every financial formula you need to run your brand.
Our marketing analytics course teaches the fundamentals of analytics
The best marketers understand all the potential sources of brand data you can use to evaluate the situation. You have to know how to work with all data sources, including market share, consumption, shipment data, brand funnel, advertising tracking, market research studies, and financial statements.
To succeed in your marketing career, our marketing analytics course will show how to dig deep into data, using comparisons and development indexes to find the data breaks. Draw out insights and conclusions to turn into a story to help your team debate and make decisions.
Next, we show you how to lead a best-in-class 360-degree deep-dive business review for the brand that looks at the marketplace, consumers, channels, competitors, and the brand results to give a holistic view of its performance.
Once you have all your findings, you need to write analytical stories that include performance reports and key issues presentations that outline the strategic implications of the brand’s current situation.
Examples of the models we use in our Marketing Analytics course
Click on the image to zoom in
A look at the agenda for the Marketing Analytics course
Marketing Analytics course learning outcomes
- First, we will show you the principles of marketing analytics.
- Then, you will learn how to analyze the marketplace your brand plays in, your consumers, retail channels you sell through, the competitors, and the health of your brand
- You will be able to use our best analytical questions to ask
- Next, you need to bring the analysis together into the drivers, inhibitors, threats, and opportunities
- Use financial formulas for compound CAGR, price increases, COGs. ROI
- Finally, we will show you how to prepare a deep-dive business review presentation
Our Marketing Analytics course video lessons will help you understand the principles of marketing analytics and then go through everything you need to know to analyze the marketplace, consumers, channels, competitors, and your brand.
