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If you are working for pharma, consumer healthcare, medical services, or drug store brands, this type of template is ideal for you. We provide formatted blank slides with key marketing definitions where you can insert your own Consumer Healthcare or Pharmaceutical brand plan. Includes ideal Healthcare brand plan slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. You will get access to our one-page brand plan and our one-page Brand Strategy Roadmap.We also have separate pages for a sales forecast, financials, and an activity calendar.
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We include formatted blank slides with key marketing definitions where you can insert your own brand plan.
To get you started, you will get PowerPoint slides for big picture elements such as the vision and purpose. Next, you will get a simple way to lay out your analysis. Then, you can use our slides for key issues, strategies, and tactics. Also, you will have slides for your brand positioning statement and execution plans. As well, you will have separate slides for a sales forecast, financials, and an activity calendar.Â
Most importantly, you will gain access to our one-page Healthcare Brand Plan and one-page Healthcare Brand Strategy Roadmap. If you want to get everyone on the same page, you will need one page that summarizes everything the team needs to know.
To illustrate, click on our healthcare plan layout to zoom in.
I have seen brand plan presentations get out of control when there are too many slides in your presentation and there is no clear structure.Â
When a brand plan presentation gets complicated and loses its clarity it can be difficult to watch. That’s when senior management raises objections and questions your plan.
We have created an ideal Healthcare Brand Plan template with the best way to show the vision, purpose, analysis, strategies, tactics, and execution plans.Â
Our Healthcare brand plan template has both the strategic and execution plan slides you need to run your brand. We include our one page summaries for the Healthcare Brand Plan and Healthcare Brand Strategy Roadmap. You will get ideal strategic PowerPoint slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans. To illustrate, click on any of the photos below to see each presentation template page.-
To illustrate, click on either healthcare plan to zoom in.
To illustrate, click on either healthcare plan to zoom in.
To illustrate, click on either healthcare plan to zoom in.
To illustrate, click on either healthcare plan to zoom in.
Healthcare marketing can be more challenging than other types of businesses. Rarely do we think of one customer. Instead, we focus on many types of customers. Some healthcare brands may need to focus on the end consumer or patient. B2B healthcare brands need to focus on healthcare professionals who are end users who need the to perform their jobs.Â
Pharma marketers or OTC brands may focus on the healthcare professional as the decision-makers on behalf of their patients. And, it could even get more complex when the focus should be the parents of younger children or the adult child looking after a senior parent. For healthcare marketers, we teach how to think strategically, how to use brand positioning, how to build a marketing plan, how to make marketing execution decisions, and how to analyze the brand.
Regardless, healthcare marketers must use their brand positioning to establish a reputation and create a bond with customers. Healthcare decisions by customers are much more emotional, yet too many healthcare companies focus on product features as the main differentiator and use price as their usual deal closer.
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To define a healthcare brand, I will provide a tool for writing a brand positioning statement, a customer profile, and a healthcare professional profile. Then, we introduce our customer benefits ladder with lists of potential functional and emotional benefits to kickstart your thinking on brand positioning.Â
We explore the step-by-step process to develop your brand idea and bring it together with a tool for writing the ideal brand concept. We show the two-sided coin of a healthcare brand concept, expressed to the healthcare professional and the consumer.Â
Healthcare marketers must know how to build their brand plans. I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for creating a brand calendar and specific project plans.Â
To grow your brand, I show how to make smart decisions on execution around creative communications and media choices. I provide all the tools you need to write a deep-dive business review, looking at the marketplace, customer, channels, healthcare professionals, competitors, and the brand. Write everything so that it is easy to follow and implement for your brand.
We have translated most of our brand tools into brand management templates in downloadable PowerPoint presentations that you can purchase at beloved-brands.comÂ
My brand promise is to help make you smarter so you can realize your full potential in your career. The big difference with our Healthcare Marketing Training program is that every example I use will be a healthcare brand.Â
Our brand management templates include PowerPoint presentations for brand plans, brand positioning, brand reviews, and creative briefs. Most importantly, our brand management templates reflect the tools in our brand playbooks, Beloved Brands, and B2B Brands.
In addition, you can gain access to each type of format for consumer-facing brands, B2B, and healthcare. To help, we start with blank slides with key definitions. Then, we add a completed PowerPoint slide presentation using our relevant brand case studies.
If you are looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
With our Mini MBA, you get 36 training videos that allows you to learn on your own schedule.
We provide chapters of our playbook ‘Beloved Brands’ and workbooks to complete the exercises in real-time. Once you master the skills, you can use our Brand Toolkit ($200 value) which includes every slide you need to run your brand.Â
Learn how to think strategically, define your brand positioning, write a marketing plan, make execution decisions, and analyze your brand. Our readers tell us they reach for Beloved Brands as a reference tool to help them with the day-to-day management of their brand. We are proud that almost 90% of online reviewers have given Beloved Brands a 5-star rating. As a result, Beloved Brands has been a #1 bestseller in brand management.Â
We believe that marketers learn best when they see marketing concepts applied to brands that look like their own. We have come up with specific case study examples for each type of marketing, whether you are focused on consumer, B2B, or healthcare brands. Click on the icon below to choose your marketing interest area.
