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Every brand should have a monthly report to track how the business is doing throughout the course of the year. While these reports may feel tedious to write, the 3-4 hours it takes to dig in is a great discipline to help you maintain the touch-feel of managing the business results of the brand.
The monthly report helps steer everyone who works on the brand, to stay on track and deliver the commitments of the annual brand plan. There should be a consumption section and a shipments section.