Our Brand Management Mini MBA is a virtual brand training certificate program designed for ambitious marketers in the real world. If you are an ambitious marketer, looking to solidify your marketing skills, our Brand Management Mini MBA will teach you about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics. You will get 36 training on-demand videos to allow you to learn at your own pace.
- We include our Brand Toolkit ($200 value) that has over 120 PowerPoint slides with templates for brand plan presentations, brand positioning presentations, and business review presentations.
- We provide key chapters from our Beloved Brands Playbook, and a Brand Management Workbook with exercises so you can try new concepts in real-time.
- Upon completion of the program, you will earn a certificate that will solidify your resume and LinkedIn profile. Learn about strategic thinking, brand positioning, brand plans, advertising decisions, and marketing analytics.
This is your opportunity to learn from Graham Robertson, a former VP of Marketing, who brings a wealth of real-world brand management experience from Johnson & Johnson, General Mills, Coke, and Pfizer. For over a decade, Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.
Included with our Brand Management Mini MBA
Our Brand Management Mini MBA agenda
Our Brand Management Mini MBA certificate program gives you access to world-class brand training, which is usually reserved for those working at major corporations. While this type of program would typically cost thousands of dollars, you can get all the content and tools for $750 USD. As a bonus, we include our Brand Toolkit ($200 value) with every PowerPoint slide you will need.
Below, we have broken out the time expectation for each session. The amount of time you put in is really up to you, and you will have full access if you wish to go through different sessions a second or third time. The pace is up to you.
Example of our brand training lessons
Our Brand Management Mini MBA certificate program includes 36 video lessons that allow you to learn at your own pace. This lesson is from our brand positioning module.
Our brand management Mini MBA program has been accredited for 24 CPD hours by the CPD Standards office
Graham Robertson brings his experience to the Brand Management Mini MBA
As the Brand Management Mini MBA instructor, Graham will share all his knowledge through 36 video training lessons. He will share his take on strategic thinking, brand positioning, brand planning, advertising decisions, and marketing analytics.
As the founder of Beloved Brands Inc., Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer. Throughout his marketing career, Graham led some of the world’s most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing.
Graham has won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award, and four Effie advertising awards. In 2020, Graham was named one of the Top 10 CMOs by the prestigious Silicon Review, and in 2021, he was named one of the most influential leaders by Tycoon Magazine.
Upon completion of our program, you will earn a certificate to solidify your resume and LinkedIn profile
What our past training clients have to say
“Graham put the training in the context of my own business, resulting in the real-time application of the training modules. His philosophies push strategic thinking and got me to see the “what if” questions before jumping to solutions. Graham challenges you to think differently making me a better Marketer.”
“The Beloved Brands training helped accelerate my journey towards building an emotional connection with our customers. The transformation from a traditional tactical driven marketing approach to a Brand and Experience-Driven marketing approach is enormous and requires changes at all levels of the organization.”
“The opportunity to take the Beloved Brands training helped me think about brand management differently. During the course, I learned transformative skills that will help bring our portfolio of brands to the next level. I found the material to be spot on and equipping me with the right tools to be successful.”
We designed our course for the ambitious marketers who is looking to improve their marketing skills so they move to the next level of their career. Ideal for brand managers, senior leaders and entrepreneurs.
If you are looking to move up to the next level in your career, our training will fill in any gaps you have. Ideal for Chartered Marketers.
If you are looking to move into a senior marketing leadership or GM role, our training is your chance to solidify your marketing skills
If you are running your own business, but not a natural marketer, we will provide you with the marketing skills you need to run your brand.