Mini MBA brand management certificate

Beloved Brands Mini MBA in Brand Management

Our Beloved Brands Mini MBA in Brand Management is a certificate program that is perfect for ambitious marketer. If you are looking for an online marketing training course to upgrade your marketing skills to help you reach your full potential this course is made just for you. We teach you everything a marketer needs to know including strategic thinking, brand positioning, brand plans, advertising decision-making, and brand analytics.

$495.00

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Description of what is included

Our Brand Management Mini MBA is an online brand training certificate program designed for ambitious marketers in the real world. We teach new methods to engage your strategic thinking. Engage with the tools we use to find a winning brand positioning. Learn how to write a brand plan that everyone can follow. I will show you how to make smarter advertising decisions to help your brand grow. And, learn the marketing analytics skills to conduct a deep-dive business review.

What is included in our Brand Management Mini MBA

  • Twenty hours of training with 36 on-demand online marketing training videos so you can learn at your own pace. 
  • We provide key reading from our Beloved Brands Playbook. 
  • Our Brand Management Workbooks have exercises to try new concepts in real-time.
  • Upon completion of the program, earn a certificate that will solidify your resume and LinkedIn profile.  
 

This is your opportunity to learn from Graham Robertson. 

He’s a former VP of Marketing, who brings a wealth of real-world brand management experience. Graham has worked at every level of marketing while from Johnson & Johnson, General Mills, Coke, and Pfizer. Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.

Mini MBA brand management certificate, online marketing course

Mini MBA overview

Below is our brochure of our Mini MBA Brand Management program. We designed it the program to match up to our 4-day training program we use with major corporations around the world. While that program would cost $25,000 USD, you can get access for $495 USD. Have a look below:

Use > to move through the presentation or to see the full screen. 

Details of our Mini MBA

Learn to think, define, plan, execute, and analyze.

Our Min MBA will help you learn more about the five core marketing skills: Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. Most importantly, your marketers will learn new tools, concepts, and ideas to trigger new thinking. 

To illustrate, click to zoom in what is covered in our Beloved Brands Mini MBA. 

Strategic Thinking:

Our marketing training teaches brand leaders how to ask tough strategic questions to slow everyone down and engage in debate of options to move forward. To start, you will be given various tools to approach strategy in a thoughtful, analytical way. Importantly, marketers need learn how to change brain speeds to move from a strategic thinker style to uncover what is holding back a brand, and onto an instinctual thinker style on marketing execution. 

We introduce our Strategic ThinkBox that allows marketers to interrogate their brand. Importantly, our ThinkBox pushes you to take a holistic look at the brand’s core strength, competitive landscape, tightness of the consumer bond, and business situation.

Brand Positioning:

Our brand positioning process teaches how to decide on the target market, consumer benefits, and reasons to believe. To start, you will learn to define the ideal consumer and frame the definition with their biggest needs, consumer insights and their enemy. Then, we provide our benefit cheatsheets to help learn how to discover the functional benefits and emotional benefits that a brand can deliver. Importantly, marketers need to make a decision on trying to stake out a unique space that is motivating to consumers, and ownable for the brand. 

Learn to use our brand idea tool and see how it helps to communicate the brand idea to everyone across the organization. Finally, marketers will learn how to take the brand positioning work and translate it into a brand concept, brand story, and a brand credo.

Marketing Plans:

We see the marketing plan is a decision-making tool on how a brand will spend their limited resources. Moreover, the marketing plan communicates the expectations to everyone who works on the brand. Importantly, we teach marketers how to put together the vision, purpose, goals, key issues, strategies and marketing execution plans

Learn how to write key issue questions and strategic statements that forms the foundation of the marketing plan. In addition, our marketing training provides various marketing planning templates including our one-page brand plan and ideal Marketing Plan presentation deck

Marketing Execution:

Our marketing execution training starts with the concept of our Marketing PlayBox that matches up to the Strategic ThinkBox. To keep marketers on strategy throughout the execution stages, our Marketing PlayBox helps find in-the-box ideas that meet four dimensions: they are focused on our target, fit with the brand, deliver the message, and execute the strategy. 

To start, we show how the creative brief sets up the PlayBox, serving as the bridge between the plan and execution. We go through the creative brief line-by line  and give you examples of the best and worst. Importantly, you will learn to use our Creative Checklist to help make smarter decisions on creative communications. We workshop how to give feedback to your agency based on gaps you see with the checklist. 

Learn to make media decisions that match up to your consumer’s purchase journey. In addition, we provide a similar Innovation Checklist to compare innovation ideas. 

Brand Analytics:

Our comprehensive brand analytics training teach brand leaders how to lead a deep-dive business review. We outline the best analytical thinking so you can become a well-rounded marketer. 

Learn to look at the marketplace, consumer analytics, channels of distribution, competitors or other brands in their industry. And, learn assess the brand itself. Importantly, you will learn how marketing funnels can help assess the brand’s performance. We provide 64 analytical questions that marketers can ask of their brand. Finally, we show how to understand the financial performance indicators of the brand.

Our Beloved Brands Mini MBA includes everything you would learn in our 4-day training

 $495.00

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