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Our Brand Management Mini MBA is an online marketing certificate course designed for ambitious marketers in the real world. We teach new methods to engage your strategic thinking. Engage with the tools we use to find a winning brand positioning.
Learn how to write a brand plan that everyone can follow. I will show you how to make smarter advertising decisions to help your brand grow. And, learn the marketing analytics skills to conduct a deep-dive business review.
You can proudly display your marketing certificate on your resume and your LinkedIn profile.
This is your opportunity to learn from Graham Robertson.
Graham Robertson is a former VP of Marketing who brings a wealth of real-world brand management experience. Graham has worked at every level of marketing, including Johnson & Johnson, General Mills, Coke, and Pfizer. Graham has been a brand advisor to the NFL Players Association, Jack Links, Shell, Reebok, Honda, The Mayo Clinic, Miller beer, and Pfizer.
Our Beloved Brands Mini MBA in brand management will help you learn more about the five core marketing skills: Strategic Thinking, Brand Positioning, Marketing Planning, Marketing Execution, and Brand Analytics. Most importantly, you will learn new tools, concepts, and ideas to trigger new thinking.
To illustrate, click to zoom in on what is covered in our Beloved Brands Mini MBA in brand management.
Firstly, our online marketing course equips brand leaders with the skills to tackle tough strategic questions. Engaging in debates about options is essential for progress. In our online marketing certificate course, you’ll learn various tools for a thoughtful, analytical approach to strategy. Crucially, switching between strategic and instinctual thinking styles is key for marketers to identify brand limitations and execute marketing plans effectively.
We offer our Strategic ThinkBox, which enables marketers to analyze their brand comprehensively. This ThinkBox encourages a holistic view, considering core strengths, the competitive landscape, consumer bonds, and the business situation.
In this section of our online marketing course, you’ll learn how to choose a target market, consumer benefits, and reasons to believe. Initially, defining the ideal consumer by identifying their needs, insights, and enemies is vital. We provide benefit cheat sheets to help uncover functional and emotional benefits a brand can deliver. Importantly, marketers must decide on a unique, motivating, and ownable space.
Discover our brand idea tool in our online marketing course, effectively communicating the brand idea across the organization. Lastly, learn to transform brand positioning work into a brand concept, story, and credo.
Our online marketing course emphasizes the marketing plan as a decision-making tool and demonstrates how to allocate limited resources efficiently. A marketing plan communicates expectations to everyone involved with the brand. Notably, we cover vision, purpose, goals, key issues, strategies, and marketing execution plans.
Learn to write key issue questions and strategic statements as the marketing plan’s foundation. Additionally, our marketing training offers various planning templates, including a one-page brand plan and an ideal Marketing Plan presentation deck.
Beginning with our Marketing PlayBox concept, which aligns with the Strategic ThinkBox, our online marketing course ensures strategic consistency during the execution stages. The Marketing PlayBox identifies in-the-box ideas that satisfy four criteria: target focus, brand fit, message delivery, and strategy execution.
Initially, we illustrate how the creative brief establishes the PlayBox, serving as a bridge between planning and execution in our online marketing course. We examine the creative brief’s components, providing the best and worst examples. Crucially, our Creative Checklist aids in making smarter decisions on creative communications. We also workshop how to give feedback to agencies based on checklist gaps.
Furthermore, learn to make media decisions aligning with your consumer’s purchase journey. We also offer an Innovation Checklist to evaluate innovation ideas.
Our comprehensive brand analytics training, part of our online marketing course, empowers brand leaders to conduct in-depth business reviews. We present the best analytical thinking practices, fostering well-rounded marketers.
Master analyzing the marketplace, consumer analytics, distribution channels, competitors, and other industry brands in our online marketing certificate course. Additionally, learn to assess the brand itself. Crucially, marketing funnels help evaluate brand performance. We supply 64 analytical questions for marketers to ask about their brands. Lastly, understand the brand’s financial performance indicators.
I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers.
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