Beloved Brands Marketing Training

“Beloved Brands is the best marketing training that I have ever attended!”

“In all the marketing training I’ve attended during my time at Hershey, I have never seen my colleagues stay so engaged throughout the day. The Beloved Brands Marketing Training equipped our brand managers with the right tools for their jobs."

Erin Grosberg,
Marketing Excellence, Hershey’s

We will make your marketing team smarter

Invest in our Beloved Brands Marketing Training today and start seeing an immediate impact with smarter solutions, better work, and stronger results for your team.

  • We build essential Marketing Skills: Our Beloved Brands Marketing Training will equip your marketing team with the essential marketing skills to meet your expectations, including brand analytics, strategic thinking, brand positioning, strategic planning, and marketing execution.
  • Marketers will work on their own brand: We impact your marketing team’s on-the-job performance by ensuring your marketers apply every new tool, method, and skill directly to their brand. 
  • Our marketing coaching is like having a VP in the room: Our hands-on coaching replicates real-world challenges, with your marketers experiencing the pressure and expectations they face in a boardroom
  • Tailored Training Programs: We provide specialized marketing training tailored to different business models, including Consumer, B2B, Retail, and Healthcare brands. Our industry-specific examples demonstrate how easily our tools work on a brand like the marketer is working on.

To view, use the arrow to see our Beloved Brands Marketing Training program video.

Our Beloved Brands Marketing Training targets the 5 pain points that hold marketing teams back, empowering them with strategic skills, practical tools, and hands-on coaching to excel in today’s fast-paced marketing world

  1. When your marketing team does not analyze deeply enough, they will write or speak with random opinions rather than a reality of what’s happening. We teach how to use brand analytics to inform strategic thinking and gain agreement on the unique underlying situation.
  2. When your marketers jump straight to tactics, you know they are missing the underlying strategic issues holding the brand back. We teach strategic thinking by discovering smart strategic questions that frame the brand’s unique circumstances before they look for solutions.
  3. If your marketers try to be everything to everyone, you know they will create a brand that ends up being nothing to everyone. We teach how to define brand positioning by focusing on a consumer target and leveraging functional and emotional benefits to set up the brand to win. 
  4. When your marketers try to do too many things in their brand plans, you know that every idea needs more resources to make the impact they expect. We teach how to write a brand plan that links each planning element to a market impact that drives performance results.  
  5. If your marketing execution is not aligned with strategy, everyone works in silos, and the consumers will see a disjointed and confused brand. We teach how to make marketing execution decisions to find ideas that communicate with your target, align with the brand, clearly communicate the brand message, and stay consistent with the strategy. 

"Though my colleagues can be a tough crowd to impress, Graham has received stellar marks from them. The entire marketing department is now engaged with Beloved Brands tools, books, and materials."

Robert Loggins
HR Director, Bush Brothers Company

Discover how Beloved Brands Marketing Training can elevate your marketing team's performance and drive your brand's success.

Our marketing training program is specifically designed to tackle the key challenges that hold marketing teams back, from insufficient strategic thinking to poor alignment between strategy and execution. We equip your team with the essential skills they need, including brand analytics, strategic planning, brand positioning, and marketing execution, to ensure they deliver better work and stronger results.

Beloved Brands Training Bootcamp Agenda

Day 1: Brand Analytics and Strategic Thinking

  • First, your Marketers will learn to use analytics to assess the market, consumers, channels, competitors, brand, and financials to build a deep-dive business review. 
  • Marketers learn to use our Strategic ThinkBox to uncover their brand’s core strength, consumer bond, competitive intensity, and business situation.
  • We demonstrate how the five strategy elements help Marketers communicate a brand’s strategies.

🎯 Outcome: Marketers complete a draft of their deep-dive review and leave with our Strategic ThinkBox to write strategic key issues that help set up their plan.

Day 2: Brand Positioning

  • Marketers learn how to define the consumer target, adding accelerated needs, consumer insights, and enemies to build the ideal consumer target profile.
  • Your team will learn to build brand positioning using our functional and emotional benefit cheatsheets to find a winning space that is motivating to consumers and ownable for the brand. 
  • Marketers will create a brand idea that organizes how the brand appears at each consumer touchpoint to ensure consistency. We teach how to build a brand concept they can use to test the brand positioning. 

🎯 Outcome: Marketers build their consumer target profile, brand positioning statement, brand idea, and brand concept.

Day 3: Brand Plans

  • Marketers learn how to build a vision that steers the plan using a qualitative and quantitative description backed by three things that must be true. Learn how to translate their thinking into strategy statements that answer the key issues. We include our Brand Plan template.
  • Marketers will lay out specific tactical execution plans for brand communications, innovation, and sales.

🎯 Outcome: Complete a rough draft of the vision, key issues, strategic statements, and tactics. We show how to structure the overall brand plan presentation.

Day 4: Marketing Execution

  • Our Marketing PlayBox finds execution ideas that communicate to the target, align with the brand, communicate the message, and deliver with strategy. It has lessons for every line of the Creative Brief and good and bad examples. 
  • When making decisions on advertising, our Creative Checklist uses our ABCs of advertising to ensure ad attention (A), brand link (B), communication (C), and stick (S) in consumers’ minds.
  • Your team will learn our Product Innovation Process and Innovation Checklist to compare new product ideas and decide which to pursue.

🎯 Outcome: Using our Marketing PlayBox to find the best marketing execution, Marketers gain confidence in creative briefs and strategic advertising decisions and learn a structured approach to product innovation.

With hands-on coaching that mirrors real-world pressures, your marketers will learn to apply every tool and strategy directly to your brand.

Our training improves individual capabilities and ensures your team operates at its highest potential, making smarter decisions that lead to stronger brand performance. Whether you’re looking to refresh your team’s skills or develop new strategic leaders, Beloved Brands Marketing Training is the solution. Start building a smarter, more capable marketing team today

Beloved Brands Marketing Training hands-on

To illustrate, click above to see the marketing training tools we include in our workbooks.

Contact Info for Graham Robertson the author of Beloved Brands

Our Beloved Brands Marketing Training program

To view, use the arrows to see our Beloved Brands Marketing Training program brochure.

At Beloved Brands, we teach how the best marketers use brand analytics, strategic thinking, brand positioning, brand plans, and marketing execution.

Beloved Brands marketing training

Details of our Beloved Brands Marketing Training

1. Brand Analytics

When marketers don’t go deep enough on brand analytics they miss the underlying issues facing the brand.

Our Marketing Training helps your marketing team master brand analytics to drive stronger strategic decisions. Marketers learn to create comprehensive, data-driven business reviews that uncover key insights and set clear, actionable strategies for brand growth.

The brand analytics skills we build through our marketing training.

  • Identify Growth Opportunities: Marketers will gain a deep understanding of all relevant brand data sources, including market share, funnels, consumption, qualitative insights, VOC, and financials. They’ll learn how to leverage these to uncover growth opportunities.
  • Deliver Clear, Data-Driven Insights: Through our sessions, marketers will learn to synthesize data into clear insights, building compelling stories that lead to strategic recommendations and business solutions.
  • Lead Comprehensive Business Reviews: Equipped with best-in-class frameworks, marketers will conduct in-depth business reviews that define the key strategic issues, paving the way for effective brand strategies.
  • Write Effective Performance Reports: We teach how to craft precise analytical performance reports that convey the strategic implications of data, helping the brand make informed decisions and track progress.

"Graham puts the marketing training in the context of the marketer's own businesses, resulting in the real-time application. The strategic thinking training got my brand managers to see the 'what if' questions before jumping to solutions."

Doug Rozon
Director of Marketing, Henkel

2. Strategic Thinking

When your marketers jump straight to tactics, they miss the underlying issues that are hurting the brand.

Our Marketing Training empowers your team with strategic thinking skills to help them effectively frame and solve brand challenges. Using our Strategic ThinkBox, marketers will learn to ask the right questions about core strength, consumer bonds, competitive dynamics, and business situations, leading to well-structured, performance-driven brand strategies.

The strategic thinking skills we build through our marketing training.

  • Define Core Strengths & Opportunities: Marketers will learn to identify the brand’s core strengths, understand its consumer bond, and assess competitive dynamics to uncover new growth opportunities.
  • Create a Vision for Growth: We guide your team in crafting a compelling vision that inspires and aligns the brand’s future direction, as a magnet for strategic decisions.
  • Frame Key Strategic Issues: Through our training, marketers will master defining and prioritizing strategic issues, ensuring they focus on what’s essential before jumping into solutions.
  • Develop Actionable Strategic Plans: Marketers will be equipped to build strategic programs, identify accelerators to amplify investments, and map out measurable performance outcomes that drive brand success.

"Graham re-trained me on the marketing funnel analysis, how to write a succinct, tight, and compelling brief, how to never settle for "okay" work, and how to become your agency's favorite client. Lessons that have shaped the way I lead. After working with Graham, I saw a transformation in how I operated and led teams. The marketing team flourished. And I can guarantee any team working with Graham would experience the same results."

David Hersh
Vice President of Brand and Marketing
President's Choice Financial

3. Brand Positioning

Too many times, brands try to be everything to anyone they end up being nothing to everyone.

Our Marketing Training equips marketers with the skills to craft compelling brand positioning that resonates with consumers. By integrating key life moments, deep consumer insights, and understanding competitors, marketers will learn to develop balanced brand positioning statements that articulate both functional and emotional benefits, along with a cohesive brand idea that drives alignment across the team.

The brand positioning skills we build through our marketing training.

  • Define a precise consumer target: Learn to accurately identify and frame the ideal consumer target, understanding their accelerated needs, key insights, and market “enemies” to better connect with them.
  • Turn Features into Benefits: We teach how to translate product features into compelling functional and emotional benefits, that highlight the brand’s unique selling proposition.
  • Create Ownable Brand Positioning: Marketers will learn to craft a brand positioning statement that stakes out a winning space—motivating to consumers and defensible against competitors.
  • Build Cohesive Brand Ideas: Our training helps teams create a brand idea that seamlessly integrates across all consumer touchpoints, ensuring consistency in how the brand is perceived both internally and externally.

"Beloved Brands Marketing Training challenged and lifted our current strategic thinking. Graham provides intuitive templates and tools to let the teams implement and test-drive their marketing programs. Then, he follows up with crisp, constructive feedback to ensure the strategic thinking really sinks in."

Frederik Klaarenbeek
CMO, C&D Technologies

4. Brand Plans

When your marketers try to do too many things in their brand plan, none have enough resources to make an impact.

Our Marketing Training teaches the planning skills to write a strategic plan that defines how to invest limited resources to build capabilities that drive growth. They establish a vision, purpose, values, and goals that define a better future. We teach how to write the key issues and detailed strategies, and then execution plans to guide everyone on the team. We ensure that plans drive profit, linking to sales while managing the budget.

The brand plan skills we build through our marketing training.

  • Craft Clear Vision and Goals: Marketers will learn to articulate a vision, purpose, and strategic goals that set a clear path for the brand’s future, driving alignment across teams. We link the plan to sales and profits.
  • Develop Smart Strategies: We show how to transform strategic thinking into well-defined key issues, strategies, and tactics that align with the brand’s goals, ensuring clarity and focus.
  • Effective Plan Presentation: Marketers will learn to write, organize, and present strategic plans that can be easily communicated to senior management and across the organization.
  • Actionable Execution Plans: We teach how to build robust execution plans for communication, sales/retail, and innovation, ensuring that each aspect of the plan contributes to achieving the brand’s overall strategy.

"Graham worked with me to create new Creative Brief templates and then train the marketing team to build them effectively. It was informative and game-changing for the team."

Melissa Gosling
VP Marketing, A & E Networks

5. Marketing Execution

When the marketing execution is not organized and aligned to the strategy, everyone who executes ends up operating in silos.

Our Marketing Training equips marketers to make decisive, effective execution choices that drive brand success. We teach them how to use our Marketing PlayBox to develop clear, focused strategies that align with the brand message, ensuring consistency across all marketing channels. Marketers will learn to craft compelling creative briefs, leading to top-notch advertising, product innovation, and in-store marketing that resonate with consumers and drive sales.

The marketing execution skills we build through our marketing training.

  • Create Consumer-Focused Execution: Marketers will master our Marketing PlayBox to ensure campaigns focus on the consumer target, fit the brand strengths, deliver a clear message, and stay aligned with strategy.
  • Write Impactful Creative Briefs: Our sessions teach marketers how to draft strategic, consumer-focused creative briefs that guide and inspire creative experts to deliver consistent, effective campaigns.
  • Lead Effective Advertising & Innovation: Learn to use our Creative and Innovation Checklists, enabling smarter decisions on ad content and new product ideas by providing a structured way to evaluate and refine creative concepts.
  • Adopt Omnichannel Marketing: We introduce marketers to an omnichannel approach that ensures their execution moves consumers seamlessly along the purchase journey, maximizing engagement and conversion at every touchpoint.
Beloved Brands Contact Page

Marketing Training Client Feedback

Bush Brothers Company

I followed Graham for years and waited for the right opportunity to introduce him and the Beloved Brands concepts to a broader audience at Bush Brothers. That opportunity came in 2020 when he conducted a series of training sessions for the Marketing Team.
Despite the high standards of my colleagues, Graham has managed to impress them with his training. The Marketing Team, from top to bottom, has been fully engaged with Graham's Beloved Brands books and materials, a testament to their value.
Furthermore, the training concepts have positively impacted our business planning and internal communication processes. I highly recommend Graham.
Brand Training client comment
Robert Loggins
HR Director, Bush Brothers Company

Hearth & Home

The team at Hearth and Home Technologies had the opportunity to work with Graham on Beloved Brands management and strategy planning. Graham went above and beyond to help us think about brand management differently.
During the course of four days, we learned marketing skills that will help bring our portfolio of brands to the next level.
Moreover, Graham makes learning fun while leading the conversation with relevant thought leadership.
He’s a valuable resource and a true business partner. I highly recommend Graham to any business looking to position and elevate brand strategy.
Brand Management Training
Jackie Schneider
VP Marketing, Hearth & Home Technologies

Hershey's

In all the training I’ve attended during my time at Hershey, I have never seen my colleagues stay so engaged throughout the day. I received feedback that they found the material spot on, delivering the right type of training and equipping us with the right tools.
Above all, the marketing team found Graham an engaging and approachable presenter. I appreciated how Graham brought his real-life work experiences into the dialogue, which helped establish instant credibility.
Brand Training client comment
Erin Grosberg
Marketing Excellence, Hershey’s

Henkel

Beloved Brands created and delivered a custom training program to meet the developmental requirements of a diverse team of Marketers.
Graham puts the training in the context of their own businesses, resulting in the real-time application of the training modules. His philosophies push strategic thinking and get people to see the “what if” questions before jumping to solutions.
Most importantly, Graham challenges you to think differently making each Marketer better.
Marketing Training
Doug Rozon
Director of Marketing, Henkel

President's Choice

“I thought I knew how to write creative briefs and judge creative work. That all changed when I started to work with Graham. As an educator and mentor, he re-trained me on the marketing funnel analysis, how to write a succinct, tight, and compelling creative brief, how to never settle for "okay" work, and how to become your agency's favorite client. Lessons that have shaped the way I lead.
After working with Beloved Brands, I saw a transformation in how I operated and led teams. My marketing team flourished. And I can guarantee any team working with Graham would experience the same results.”
David Hersh, Marketing Training testimonial
David Hersh
VP Marketing, President's Choice Financial

C&D Technologies

"Graham made a deep, lasting impact on our marketing teams. Beloved Brands stands out because it challenged and lifted our strategic thinking.
Graham provides intuitive templates and tools to let the marketing teams implement and test-drive their marketing programs. Then, he follows up and provides crisp, constructive feedback to ensure the famous five elements of strategic thinking really sink in. The marketing training is lively, sprinkled with real-life examples of good and bad strategic thinking, marketing execution, and business impact. If you decide to work with Graham, you’ll find it’s highly engaging and a great way to build your team."
Frederick Marketing Training Testimonial
Frederik Klaarenbeek
Chief Marketing Officer, C&D Technologies

Beloved Brands Marketing Training Client List

Our track record features many iconic brands across a spectrum of industries. We’re proud to have served market leaders and innovators alike, from the athletic prowess of the NFL Players Association, Reebok, and the NBA. Our work has reached the exploratory spirit of National Geographic, Shangri-La Hotels, Carnival Cruises, Rocky Mountaineer, and G Adventures. 

We have done work with healthcare giants like the Mayo Clinic, AstraZeneca, Pfizer, and J&J. As well, we have fueled the strategic ambitions of tech-forward firms like Slack, Hotel Engine, and Indeed.com. Moreover, our client list includes consumer names like Post cereal, Dr. Pepper, Keurig, Hershey’s chocolate, Bush’s Beans, Jack Links, Smirnoff, Miller beer, and Honda.

Our reach extends to 30 countries internationally, having executed projects across North America, Europe, Africa, Asia, the Middle East, and Oceania.

Beloved Brands Marketing Training Client List
Mini MBA brand management Marketing training or Brand management training

The NFL Players Association team took our Beloved Brands Marketing Training program.

Graham Robertson, Beloved Brands Inc, Profile
Beloved Brands Mini MBA is ideal for a brand manager or marketing professional looking for an online marketing training course

Our Beloved Brands playbook supports the concepts in our marketing training

Beloved Brands playbook

With Beloved Brands, we will challenge your thinking on strategy, positioning, plans, creative briefs, advertising decisions, product innovation, analytics, and finance.

Learn how to run the creative execution process, starting with how to write an inspiring creative brief and then how to make decisions to find smart and breakthrough work. We demonstrate new methods for analyzing their brand’s performance so they can lead a deep-dive business review. We review all the financial formulas they need to know to run their business. 

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What type of marketing are you in?

Our brand management training programs are offered in three streams.

  • Consumer Marketing.
  • Healthcare Marketing.
  • B2B Marketing.

 

To help the participants, we use relevant brand examples for each of our marketing training programs. We believe they learn better when marketing concepts are applied to a brand like theirs. As a result, it makes it easier for them to understand and apply their newly developed skills to their own business. 

We believe marketers learn best when they see our marketing concepts applied to brands that look like theirs. We have developed specific consumer, B2B, and healthcare examples to showcase our marketing tools. Click on the icon below to choose your interest area.

Consumer

B2B

Healthcare

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Mini MBA brand management Marketing training or Brand management training

The Goody marketing team in Saudi Arabia took our Beloved Brands Marketing Training program.

Contact Info for Graham Robertson the author of Beloved Brands
Marketing book

beloved brands

the playbook for how to create a brand your consumers will love

Beloved Brands Playbook

“Beloved Brands is the absolute cheat code for brand managers”

I wrote my Beloved Brands playbook to show how to build a brand that consumers will love. Learn about strategic thinking, brand positioning, writing plans and creative briefs, how to make advertising decisions, brand analytics, and finance 101 for marketers. 

Beloved Brands receives 85% five-star ratings

Grab your copy on Amazon

Marketing Training

“Beloved Brands is the best marketing training that I have ever attended!”

Our Beloved Brands Marketing Training program

Is your marketing team not meeting your expectations? Our Beloved Brands Marketing Training will help you!

  • Comprehensive Marketing Skill Development: We train marketing teams in analytics, strategic thinking, brand plans, brand positioning, and smart execution. We ensure marketing execution decisions with creative advertising, media, in-store, and product innovation must generate a market impact and performance result.
 
  • Practical Learning Approach: Our Marketing Training offers hands-on, practical tools and methodologies that marketers can apply directly to their work, ensuring newly acquired skills are integrated into their daily routines for maximum impact.
 
  • Tailored Marketing Training Programs: We provide specialized training tailored to different business models, including Consumer, B2B, and Healthcare brands. Our marketing training focuses on unique challenges and opportunities to foster brand growth and leadership. Marketers learn best when they can see examples that look like the brand they are working on.

It's time to invest in your marketing team

Transform your marketing team today!
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